Senior Parner Sales Manager

The Senior Partner Sales Manager at Sift will be responsible for developing and managing strategic partnerships and driving the partner business. This includes identifying, recruiting, and onboarding go-to-market partners, executing joint business plans, and fostering robust relationships that maximize revenue. Your role will be integral in launching initiatives that deliver incremental sales opportunities and growing the partner-sourced pipeline.

To be a successful Senior Partner Sales Manager at Sift, you should have at least 5 years of experience in developing go-to-market partnerships within an enterprise SaaS environment. Skills in relationship building, business and go-to-market planning, and familiarity with the Digital Commerce ecosystem are crucial. Knowledge of SaaS partnerships and the payment industry is also advantageous.

Success for the Senior Partner Sales Manager at Sift is measured directly by the business objectives and outcomes resulting from the strategic partnerships you cultivate. This includes tracking partner-generated revenue, joint go-to-market initiatives, and the overall growth of Sift's partner community.

You can expect a collaborative and fast-paced environment at Sift where feedback is encouraged and individual performance is valued. The Partnerships team works closely with various cross-functional teams, emphasizing teamwork and a shared vision for success in driving business growth.

As a Senior Partner Sales Manager at Sift, you'll enjoy a competitive total compensation package, including a 401k plan, comprehensive medical, dental and vision insurance, wellness and education reimbursement, and the flexibility of time off. Sift also promotes a culture of continuous learning and personal development, ensuring that you have the resources you need to thrive.

In approaching partner strategy, I would begin by identifying potential partners that align with Sift's vision. I would gather insights into their business goals and propose joint ventures that create mutual benefits. Establishing clear communication channels and fostering reliable relationships would be key elements, along with setting measurable goals to track the success of our collaborations.

I have extensive experience negotiating contracts with partners, having successfully navigated various complex agreements in previous roles. My approach typically involves thorough preparation, understanding both parties' objectives, and creating win-win scenarios that ensure long-lasting partnerships capable of driving revenue.

Prioritizing partner relationships involves understanding which partnerships have the potential for the most significant impact on business objectives. I typically utilize criteria such as strategic alignment, past performance, and growth potential to categorize and focus my efforts on high-value relationships while nurturing others for future opportunities.

In a previous role, I encountered a disagreement with a partner regarding resource allocation. I scheduled a meeting to openly discuss our respective expectations and concerns. By focusing on our shared goals and renegotiating terms, we were able to reach a resolution that strengthened our collaboration and improved our outcomes.

Essential metrics for tracking partner performance include revenue generated from partner initiatives, the number of qualified leads produced, retention rates of partner relationships, and the effectiveness of joint go-to-market strategies. These metrics help gauge the success of partnerships and guide future optimization efforts.

Ensuring partners are fully onboarded involves creating a comprehensive onboarding program that includes training, resources, and access to tools they need. Regular check-ins and feedback sessions can help facilitate a smoother engagement process and address any areas of concern early on.

One of my most successful go-to-market initiatives involved collaborating with a key partner to launch a co-branded campaign that harnessed both our strengths. We set clear objectives and roles, resulting in a 30% increase in qualified leads for both parties. This initiative not only strengthened our partnership but also significantly boosted our market presence.

Challenges when managing partner relationships typically include differing priorities, communication gaps, and competition for resources. To navigate these challenges, I emphasize transparency, frequent communication, and collaborative problem solving, ensuring that partnerships evolve to meet changing needs.

I stay updated on trends in the Digital Commerce ecosystem by regularly attending industry conferences, participating in webinars, and following key thought leaders in the space. Engaging with online communities and reading relevant publications also helps me keep a pulse on emerging technologies and market dynamics.

What motivates me to excel as a Senior Partner Sales Manager is the opportunity to drive growth, build meaningful relationships, and help both Sift and our partners succeed. I find it fulfilling to navigate challenges while seeking innovative solutions and continuously learning in a dynamic industry.