Job details

Nexus l Association director of Influencer Marketing

Position Title: Association director of Influencer Marketing

Company Overview: GroupM is a global leader in media investment management, driving innovation and performance in the advertising industry. Our influencer marketing division, Goat, focused on brand building and strategic collaboration with creators, is seeking a seasoned professional to lead our team and develop impactful influencer marketing strategies.

Job Summary: We are looking for an experienced Head of Influencer Marketing to lead and manage our influencer marketing team. This individual will be responsible for developing comprehensive influencer marketing strategies, enhancing brand building efforts, and ensuring effective communication with clients. The ideal candidate will have a strong background in team management, influencer marketing, and strategic brand development, with proficient English communication skills.

Key Responsibilities:

Lead and manage the influencer marketing team, ensuring cohesive collaboration and goal alignment.
Develop and implement influencer marketing strategies that drive brand awareness and engagement.
Build and maintain relationships with influencers and key opinion leaders (KOLs) across various platforms.
Collaborate with other departments to ensure alignment on brand messaging and marketing goals.
Monitor and analyze campaign performance, providing insights and recommendations for continuous improvement.
Represent the company in English-speaking environments, effectively communicating with global partners and stakeholders.

Qualifications:

7-10 years of experience in influencer marketing or related fields, with a focus on brand building and strategy development.
Proven team management experience, demonstrating leadership and the ability to foster a collaborative team culture.
Strong understanding of influencer marketing trends, tools, and best practices.
Excellent English communication skills, both written and verbal.
Strategic thinker with a proactive approach to problem-solving and project management.

Preferred Skills:

Experience with data analysis tools and social listening platforms.
Familiarity with industry-standard tools for influencer and social media marketing.

Benefits:

Opportunity to work with leading brands and influential personalities in the industry.
A dynamic and supportive work environment with opportunities for growth and development.

About Goat

Goat is a global leader in social media and influencer marketing, delivering award-winning campaigns for top brands in over 70 countries. Founded in 2015, Goat rapidly rose to prominence and was named Europe’s Fastest Growing Agency by Adweek in 2019. Now part of WPP through its 2023 merger with INCA, Goat operates within GroupM Nexus, offering scaled influencer solutions across 34 markets. With expertise in influencer marketing, social media strategy, paid media, and content creation, Goat drives measurable impact on platforms like Instagram, TikTok, YouTube, and more.

About GroupM Nexus

GroupM Nexus is the industry’s largest community of performance marketing experts designed to drive performance and innovation at scale for GroupM’s agencies and clients. With the most platform accreditations in the industry combined with proprietary technology, media, and solutions, and a culture of continuous innovation and scaled partnerships, GroupM Nexus consistently sets new benchmarks for effectiveness and efficiency across all forms of media to drive growth for the world’s leading advertisers.

About GroupM Korea

GroupM Korea is the leading global media investment management operation in Korea. Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. At GroupM Korea, we embrace creativity and ideas as we embark on an exciting journey towards growth!

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

Discover more about GroupM at www.groupm.com

Follow @GroupMWorldwide on Twitter

Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm

What You Should Know About Nexus l Association director of Influencer Marketing, GroupM Nexus

Are you ready to take the reins of influencer marketing? GroupM is on the lookout for an experienced Association Director of Influencer Marketing to lead our dynamic team at Goat, the heart of our influencer marketing division. In this pivotal role, you’ll be responsible for crafting innovative strategies that not only enhance brand visibility but also foster authentic connections with influencers and key opinion leaders. With your passion for collaboration, you’ll guide a talented group of marketing professionals, ensuring everyone is aligned toward shared goals as you develop comprehensive influencer marketing tactics that truly resonate across diverse platforms, including Instagram, TikTok, and YouTube. Your strong background in strategy development will be key as you monitor campaign performance metrics, analyzing data to drive continuous improvement and providing valuable insights that will propel our clients' brands forward. We value excellent communication skills, and in this role, you’ll be representing GroupM on a global scale, establishing meaningful partnerships, and showcasing your expertise in influencer marketing. If you have over 7 years of expertise in this field and are eager to join a company that champions creativity and innovation, then this is your chance to make a significant impact. At GroupM, we believe in cultivating a diverse and inclusive workplace, celebrating individuality while driving collaboration and success. Join us on this exciting journey with Goat to lead the charge in influencer marketing!

Frequently Asked Questions (FAQs) for Nexus l Association director of Influencer Marketing Role at GroupM Nexus

What does the Association Director of Influencer Marketing at GroupM do?

The Association Director of Influencer Marketing at GroupM leads and manages the influencer marketing team, developing impactful strategies that drive brand awareness and engagement. Responsibilities include building relationships with influencers, monitoring campaign performance, and collaborating across departments to ensure alignment on messaging and marketing goals.