Job details

Field Marketing Events Manager - APJ

Field Marketing Events Manager - APJ

About Us:

Our mission is to elevate leading brands through unforgettable digital connections with their customers. Sitecore delivers a composable digital experience platform that empowers the world’s smartest and largest brands to build lifelong relationships with their customers. A highly decorated industry leader, Sitecore is the leading company bringing together content, commerce, and data into one connected platform that delivers millions of digital experiences every day. Thousands of blue-chip companies including American Express, Porsche, Starbucks, L’Oréal, and Volvo Cars rely on Sitecore to provide more engaging, personalized experiences for their customers. Learn more at Sitecore.com.

Sitecore’s foundation is our diverse group of passionate, smart, innovative, and collaborative individuals located across four continents and over 25 countries. Having a wide range of perspectives, experiences, and skills is what makes us the company we are today. The Sitecore values are what drive and unite us across the globe.

About the Role/ The Opportunity:

Sitecore is seeking a results-oriented, dynamic, high-energy and curious Field Marketing Events Manager to join our APJ team. The ideal candidate will have a proven track record in executing high impact, integrated online and in person marketing events that drive pipeline growth and revenue goals.

As a Field Marketing Events Manager, you will bring a hands-on approach to executing demand generation events, both directly and through partners. You will work closely with the sales and SDR teams across the region, as well as within partner organisations, to ensure alignment and collaboration. This role requires strong creativity, work ethic, and exceptional organisational and communication skills. You will report directly to the Senior Director of Field and Partner Marketing Manager, APJ.

This role is based in Singapore and offers a hybrid working environment that supports both onsite collaboration and remote work.

What You’ll Do:

Plan and execute best-in-class marketing events (in person and virtual) in APJ that effectively drive awareness and build pipeline in region and are integrated with the overall APJ marketing strategy including Sitecore owned events, third party and partner events.
Align with the partner organisation in line with the regional GTM and integrate partners events into the overall events program that provides mutual business value and enables leverage and scale in the overall regional marketing plan execution.
Develop detailed event project plans, including event goals, messaging, call to action, marketing distribution channels, follow-up activities, and success metrics.
Build a strong partnership with the sales organisation and ensure events are aligned with territory and account plans and integrated with the sales development representatives to ensure feedback and improvements are continually applied to future planning cycles.
Adapt and optimise global marketing material to the APJ events program.
Ensure all events are positioned appropriately and managed effectively.
Support budget management, financial approval processes, and contract/legal reviews.
Continually look at ongoing innovations and best practices to elevate our events program, experience and results.
Manage and assist with weekly administrative tasks.

What You Need to Succeed:

Bachelor’s degree in marketing, communications or a related field.
Minimum of seven or more years of B2B technology event management experience – both in person and virtual evens with a focus on the APAC region.
Proven track record of defining and executing B2B marketing events that deliver against funnel metrics and KPIs.
An understanding of marketing automation, web content management, web analytics and business intelligence (reporting and analysis tools).
Proven record of supporting sales to meet or exceed pipeline and revenue targets and a team player with cross-functional project leadership skills.
Agile professional who excels and thrives in a fast-paced growth environment and is readily adaptable to changing market and organisational requirements.
Excellent project planning and execution skills, with a strong sense of ownership and ability to multi-task, prioritise, anticipate possible obstacles and deliver viable solutions in a timely manner.
Creative problem-solving ability and attention to detail.
Willingness to travel frequently within the region, especially in Australia if required.
Excellent communicator with proven ability to clearly convey complex ideas to a variety of audiences.
Speak Japanese – a bonus not a requirement.

What We Offer:

Companies in almost every industry are redefining their businesses and go-to- market strategies through the digital experiences they deliver to their customers. With this backdrop of market potential and rapid growth, this role presents exciting career progression and an opportunity to be at the forefront of marketing and digital transformations.

What Success Will Look Like:

Setting and executing against a GTM strategy that delivers quality pipeline and achieves the marketing contribution to the overall APJ pipeline.
An effective and respected member of the APJ marketing team with excellent relationships with your sales leadership, partner managers and sales development partners.
Excellent communication with all internal stakeholders who are well informed and can input in a timely and consistent manner on plans, activities, forecasted performance, actual results and return on investment.

Why you should click ‘Apply’:

Sales and Customer Success are the key to our success! We are tapping into an exciting $30B market opportunity that is still very much in its infancy and feel It’s never been a better time to join Sitecore. Growth for us means growth for you and your career.
Great team and company culture! You can find out more about our company culture in the Sales and Customer Success team and our commitment to creating a diverse and inclusive workplace, on our YouTube Channel. Thanks to the work of every employee globally, Sitecore has been recognized for award-winning Culture by Comparably.

Sitecore is proud to be an equal opportunity workplace. We are committed to equal employment opportunity without unlawful regard to race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability, veteran status, or any other local legally protected characteristic.

Sitecore Glassdoor Company Review

4.1