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Marketing Operations Manager

Skin + Me is a mission driven start-up with seriously big skin goals.

We’re looking for an experienced marketer or consultant to join our Marketing Team at Skin + Me as Marketing Operations Manager (Influencer Team). This is a hybrid working role with three days a week in our Paddington HQ (Mon, Tue, Fri) and two days remote. 

About the role:

As Marketing Operations Manager, you will be accountable for the smooth delivery of Influencer Marketing campaigns across all our brands. 

Reporting into our Marketing Director, this role will be instrumental in efficiently growing a crucial marketing channel whilst keeping content compelling and on brief.  

Direct influencer marketing experience is not mandatory, but a solid understanding of growth metrics is essential.  We are after an experienced marketer or consultant with a bias for process and planning, who is ready to lead a small team and help them deliver their best work, at scale. Outstanding analytical skills are a must. 

What you'll do:

  • Hire, lead and motivate a team of in-house marketers across two levels to deliver outstanding work. 
  • Understand our growth objectives and brand vision, and work with business unit leads to align on expectations, KPIs and budgets. 
  • Allocate resources within the team to meet the demands of the business, with the team’s engagement and development in mind. 
  • Deepdive into channel performance, pull into the team’s knowledge to come up with optimisation ideas, and use a test-and-learn mindset to drive results
  • Review and, if necessary, overhaul our ways of working to ensure we are at our most efficient, with a focus on campaign quality and speed of delivery 
  • Ensure the team grows, maintains and nurtures relationships with influencers 
  • Work cross functionally to align the Influencer Marketing channel with other marketing departments, in particular the PR and social teams.  

Who you are:

These are the skills we’re looking for. Even if you don’t tick every box, but feel you’re right for us, we’d still love to hear from you. 

  • Experience working in a marketing department or similar, ideally in Growth or Influencer marketing
  • Experience in managing projects within a department and cross functionally. 
  • Experience in leading and motivating teams in a fast-paced, data-led business
  • Strong commercial acumen, with a solid understanding of key marketing drivers 
  • Exceptional analytical skills, comfortable with data ambiguity
  • Track record of setting up and fine tuning processes 
  • Strong influencing skills and ability to adapt your communication style to different audiences.
  • A team player who’s happy to get stuck in, supporting all areas of the business.
  • An appreciation of the more creative side of marketing
  • An interest in healthcare, wellness and skincare.

Why should you choose Skin + Me?

  • A daily challenge – in a thrilling, entrepreneurial start-up environment, no two days will ever be the same.
  • Make a difference – work within a revolutionary company that is focused on improving millions of lives.
  • Significant equity – potentially life-changing value if you commit to our long-term mission.
  • Serious commitment to growth – personal development is important to us and we’ll make sure we support your growth, and give you broad experience across your role.
  • Support network – the Skin + Me investors and advisors that you’ll have the opportunity to work with have built some of the world’s best consumer companies.

Benefits:

  • 25 Days Holiday (+ all the usual Bank Holidays) – It's important to take a break and recharge, that's why we offer a generous holiday allowance
  • Free Breakfast & Lunch – It’s important you are well fueled for the day so we've got your breakfast and lunch covered. Plus drinks and snacks are available too! 
  • Hybrid working to give you flexibility – We are all remote on Wednesday and Thursday. When we are in the office on Monday, Tuesday and Friday our core hours are 10-4. If you're an early bird you can do 7-4, and if you're a night owl 10-7 is fine too.
  • Equity – We offer a competitive salary and a generous share award package that means every employee has a stake in the business. We really are all in this together
  • Health and wellbeing focus – We offer a healthcare cash plan, cycle to work schemes plus free healthy breakfast and lunch in the office. We'll be sure to always prioritise your physical and mental health.
  • £500 annual development budget for any learning, training and development opportunities. Courses, books, software – if it helps you in your role, we’ll help you get it. 
  • For working parents, we’re proud to offer assistance, helping you save on nursery fees. The workplace nursery benefit allows you to save tax and National Insurance on the full cost of your nursery fees each month. 
  • Culture club – Our culture club team meets every week to make sure we celebrate our big wins and milestones too, with parties, surprises and more. 
  • You’ll get highly discounted Skin + Me products for you, and 10 friends + family too. 
  • Generous employee referral scheme, if you know more fabulous people refer them to work with us too and you’ll get a bonus when they pass probation. 
  • Dog-friendly office with two very cute resident dogs!

More about Skin + Me:

There’s a huge problem in the world of skincare: people struggle with more than just how their skin looks. They also worry about how it makes them feel and how to manage it long-term. We’re on a mission to change that. 

The truth is that achieving your best skin isn’t complicated. The secret? Using a stripped back routine with the best combination of active ingredients for your skin goals. The right products and knowledge make it possible to tackle everything from fine lines and wrinkles to adult acne, rosacea and pigmentation.  We’re united in the belief that everyone should have access to expert advice, treatment plans and ingredients that work – minus the big price tag and the long dermatologist waitlist.

Skin + Me is a mission-driven start-up, building a pioneering online dermatology service powered by experts. We take customers through a simple online medical consultation and our prescribers formulate  custom treatments that can’t be bought on the high street. Each one is personalised to the individual’s skin goals. It arrives in their letterbox each month and evolves alongside their skin – because everyone’s skin is different and no two journeys are the same.

Skin + Me secured £10 million in a series B funding round, reflecting the growing interest in expert-approved skincare. We’ve raised funding from some of the best-known direct-to-consumer entrepreneurs and VCs, including Octopus Ventures. Our highly experienced founding team comes from the likes of Facebook, Charlotte Tilbury, Tails.com and Graze.com. 

Our journey has just begun and we’d love for you to join us as we change the face of skincare! Think you’re up for the challenge?

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What You Should Know About Marketing Operations Manager, Skin + Me

Are you ready to take your marketing career to the next level? Join Skin + Me as a Marketing Operations Manager for our Influencer Team and be part of a mission-driven start-up that’s revolutionizing the skincare industry! This hybrid role is based out of our Paddington HQ three days a week, allowing for the flexibility of remote work on Wednesdays and Thursdays. In this dynamic position, you'll play a vital role in the successful execution of our Influencer Marketing campaigns across various brands. Reporting directly to our Marketing Director, you’ll work closely with a talented team, focusing on growth metrics and ensuring that our influencer partnerships really shine. While direct experience in influencer marketing isn't required, a solid grasp of performance metrics and analytical skills is a must. You’ll lead and motivate a small but passionate team, allocate resources strategically, and dive deep into campaign performance to optimize our approaches. If you're enthusiastic about leading a team, have a flair for creative marketing, and share our passion for health and wellness, Skin + Me could be the perfect fit for you. Plus, you’ll enjoy benefits like generous holidays, free meals, and a culture that encourages personal development. The skincare revolution is happening, and we’re looking for someone eager to dive in and make an impact! If you think you're up for the challenge, we want to hear from you!

Frequently Asked Questions (FAQs) for Marketing Operations Manager Role at Skin + Me
What are the main responsibilities of a Marketing Operations Manager at Skin + Me?

As a Marketing Operations Manager at Skin + Me, your primary responsibilities include overseeing Influencer Marketing campaigns for our brands, leading a team of marketers, aligning objectives with business unit leads, and analyzing campaign performance to drive optimization. You'll ensure campaigns are delivered efficiently and with high quality, whilst nurturing relationships with influencers to maximize impact.

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What qualifications are necessary for the Marketing Operations Manager position at Skin + Me?

To be successful as a Marketing Operations Manager at Skin + Me, candidates should have experience in a marketing department, ideally with a focus on Growth or Influencer marketing. Strong project management skills and team leadership experience in a fast-paced environment are essential, along with exceptional analytical skills and the ability to work with data.

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How does Skin + Me support personal development for the Marketing Operations Manager?

Skin + Me is committed to the personal and professional development of its employees. As a Marketing Operations Manager, you will receive a £500 annual development budget, which can be used for courses, books, and software to enhance your skills. The environment is also designed to foster continuous learning and growth through mentorship and collaboration.

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What does the team culture look like for the Marketing Operations Manager at Skin + Me?

The culture at Skin + Me is supportive, inclusive, and vibrant. As a Marketing Operations Manager, you'll work with a dedicated team that celebrates milestones through a culture club, regular events, and a fun dog-friendly office environment. The emphasis on teamwork means that all voices are valued, and you’ll have the opportunity to contribute to team and company growth.

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What benefits can the Marketing Operations Manager expect at Skin + Me?

The Marketing Operations Manager position at Skin + Me comes with a comprehensive benefits package, including 25 days of holiday, free meals, equity options, a focus on health and wellness, and flexible working arrangements. The company truly prioritizes employee well-being, offering various incentives to create a fulfilling work-life balance.

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Common Interview Questions for Marketing Operations Manager
How do you approach setting KPIs for Influencer Marketing campaigns?

When setting KPIs for Influencer Marketing campaigns, start by aligning with overall business objectives and understanding the target audience. Create measurable and relevant KPIs such as engagement rates, conversion rates, and brand awareness metrics. Additionally, establish a method for tracking these KPIs throughout the campaign and be open to adjusting them based on real-time data.

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Can you describe a successful influencer campaign you managed?

In responding to this question, highlight a specific campaign you led that had clear objectives. Discuss the strategy you implemented, the influencers involved, and the results achieved. Include metrics that demonstrate success, such as increased engagement, sales growth, or enhanced brand awareness, and explain how you adjusted tactics based on performance.

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How do you handle conflicts within your marketing team?

Managing conflicts within a marketing team requires a balanced approach. Encourage open communication and the expression of diverse opinions. When conflicts arise, listen to all parties involved, and work together to find a resolution that aligns with both team goals and individual responsibilities. Creating an inclusive environment helps in diffusing tensions and fosters collaboration.

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What tools do you use for data analysis in marketing campaigns?

Familiarize yourself with various analytical tools such as Google Analytics, HubSpot, and performance tracking systems provided by social media platforms. Explain how you leverage these tools to extract valuable insights, measure campaign performance, and inform decision-making processes for ongoing and future marketing strategies.

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How do you prioritize tasks for your team during a busy marketing campaign?

Prioritizing tasks during a busy campaign involves clear communication and planning. Start by evaluating all tasks relative to campaign timelines and objectives. Use project management tools to organize tasks, assign responsibilities based on team members’ strengths, and maintain flexibility to adapt as needed. Regular check-ins ensure everyone is on the same page and can pivot when challenges arise.

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What strategies do you use to keep your team motivated?

To keep your team motivated, focus on creating a positive work environment that fosters collaboration and recognizes individual contributions. Encourage continuous learning and provide opportunities for personal development. Celebrate achievements, both big and small, and foster a sense of purpose by connecting day-to-day tasks with the company’s broader mission and impact.

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Describe your experience with influencer relationship management.

When discussing your experience with managing influencer relationships, mention specific instances where you successfully built and maintained partnerships. Describe how you identified the right influencers, the strategies you used to engage them, and the outcomes of those relationships. Highlight your approach to creating win-win scenarios that benefit both the influencer and the brand.

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How do you ensure campaign quality while working under tight deadlines?

To ensure campaign quality under tight deadlines, it's essential to implement structured processes. Break the campaign into phases, set clear expectations, and allocate resources effectively. Use checklists and templates to streamline tasks, while maintaining open communication with your team to address any quality concerns promptly. Always allow for a brief review period to catch any issues before launch.

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What is your approach to developing a marketing budget for campaigns?

When developing a marketing budget for campaigns, begin by analyzing historical data to inform your projections. Align budget proposals with campaign goals and priorities, ensuring they are realistic and justifiable. Collaborate with team members to assess resource needs and track spending throughout the campaign. Regularly review and adjust the budget as needed based on performance metrics to maximize ROI.

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How do you adapt marketing strategies based on consumer feedback?

Adapting marketing strategies based on consumer feedback involves actively listening to your audience through surveys, social media engagement, and analytics. Analyze feedback for patterns and trends, then pivot your strategies to address concerns or capitalize on positive sentiments. Communicating changes back to consumers not only shows that their voices are heard but can also strengthen brand loyalty.

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Full-time, hybrid
DATE POSTED
January 3, 2025

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