Werkstudent*in Licensing & Marketing (w/m/d)

As a Werkstudent*in Licensing & Marketing at Spread Group, you'll assist the Licensing Success Manager in managing and expanding partnerships with our key licensors like Warner Bros and Hasbro. Your responsibilities will include facilitating communication among the marketing team, licensors, and external partners, creating engaging social media content using creative tools like Canva and Adobe Photoshop, and overseeing the publication process of marketing materials in the Meta Business Suite.

To qualify for the Werkstudent*in Licensing & Marketing position at Spread Group, you should be a student in Media, Marketing, Communications, or a relevant field, with at least one year left in your studies. Additionally, basic experience in online marketing or communication is preferred, along with knowledge of graphic design tools like Canva and Adobe Photoshop. Proficiency in both German and English is also essential.

Yes, as a Werkstudent*in Licensing & Marketing at Spread Group, you will have the flexibility to work hybrid, with the option to work remotely from anywhere in Germany. This structure allows for a healthy work-life balance while still engaging with your team at our Leipzig headquarters.

In your role as a Werkstudent*in Licensing & Marketing at Spread Group, you'll be primarily utilizing creative tools like Canva and Adobe Photoshop to generate visually appealing marketing content for our social media platforms. Familiarity with these tools is ideal, but the position also provides opportunities for skill growth and development.

Spread Group offers an exciting array of benefits for Werkstudent*innen, including flexible work hours, generous vacation time, and opportunities for personal and professional growth, such as language courses and workshops. Our collaborative and inclusive work environment also hosts regular company events, all designed to make your experience enjoyable and enriching.

When prioritizing tasks, first assess deadlines and the importance of each task in relation to our marketing goals. Clear communication with the Licensing Success Manager is essential to understand immediate needs versus long-term projects, ensuring you focus on high-impact tasks first.

Discuss any relevant experiences you have in creating and managing content for social media platforms. Highlight specific campaigns you've worked on, tools you've used, and the results you've achieved, emphasizing your skills in engaging audiences and driving brand awareness.

Addressing miscommunication involves clarifying the details with both parties. I would seek to understand the issue from their perspectives, facilitate a discussion to clear up confusion, and propose a follow-up communication strategy to prevent future misunderstandings.

To create engaging marketing content, I would analyze the target audience’s preferences, utilize eye-catching visuals, and craft compelling narratives. It's important to stay updated with current trends and utilize A/B testing to refine our approach for maximum impact.

Share specific tools you've used, such as Canva or Adobe Photoshop, and projects where you've applied your graphic design skills. Discuss how these experiences have equipped you to create visually appealing content that aligns with branding and marketing objectives.

I follow industry blogs, attend webinars, and participate in relevant online communities. Engaging with thought leaders and leveraging resources from professionals in the field helps me stay informed about the latest strategies and trends.

Licensing is crucial as it allows brands to leverage established identities and audiences, enhancing product reach and credibility. It can create new revenue streams and provide unique marketing opportunities through collaborations and co-branded efforts.

I view constructive criticism as a valuable opportunity for growth. I actively listen, assess feedback thoughtfully, and implement changes as needed. This approach not only improves my work but also strengthens the team's overall output.

A successful social media campaign is one that not only meets its defined goals—like engagement rates or conversions—but also resonates with the target audience, fosters community interaction, and enhances brand loyalty through relatable and authentic content.

I am passionate about fashion and sustainability, and I admire Spread Group's commitment to innovation and personalization. Working in a collaborative environment focused on meaningful solutions aligns perfectly with my career goals and personal values.