Senior Account Based (ABM) Marketing Manager

The Senior Account Based Marketing Manager at Snyk is responsible for developing and executing data-driven marketing strategies tailored to specific accounts. This includes creating customized ABM playbooks, collaborating with global teams, understanding target account requirements, developing effective marketing strategies, and measuring the effectiveness of ABM initiatives through key metrics.

To become a Senior Account Based Marketing Manager at Snyk, candidates should have 5-7 years of B2B marketing experience, particularly in the software or SaaS industries. Additionally, 5+ years focusing on account-based marketing strategies, strong analytical skills, proficiency in marketing automation tools, and experience with CRM systems are essential.

The Senior Account Based Marketing Manager plays a crucial role in Snyk’s growth by implementing targeted strategies that generate new sales opportunities and accelerate deal closures. This role directly impacts revenue growth and enhances brand visibility, helping Snyk maintain its competitive edge in the developer security space.

A Senior Account Based Marketing Manager at Snyk should be proficient in various tools including Marketo, Salesforce.com, SalesLoft, and 6Sense. Experience with JIRA for project management and knowledge of digital advertising platforms like LinkedIn Ads are also advantageous.

Snyk is committed to creating an inclusive environment and values diversity within the team. We welcome applications from underrepresented groups in tech and have programs in place that prioritize employee health, wellness, and work-life balance.

To prioritize tasks as a Senior Account Based Marketing Manager, I focus on aligning my priorities with the broader business goals of Snyk. I assess which accounts may need immediate attention based on potential value and current sales opportunities, ensuring a balanced approach between proactive and reactive marketing efforts.

Certainly! One successful ABM campaign involved developing personalized marketing materials for high-value accounts, which significantly increased engagement rates. We tailored content specifically to resonate with their pain points, leading to a 30% increase in response rates compared to previous campaigns.

In assessing ABM success, I track metrics like named account pipeline growth, engagement scores, and conversions. I’m always keen on analyzing database growth and accuracy, as well as how well the sales team is utilizing the programs we've implemented.

Collaboration with sales teams is essential. I ensure regular communication to gather insights about account needs and feedback on our marketing initiatives. This relationship helps refine our approach and align our strategies effectively.

One significant challenge has been ensuring alignment between marketing and sales priorities during ABM strategy implementation. To overcome this, I focused on continuous engagement and feedback loops to adapt our strategies as needed to meet shared goals.

I have found tools like Marketo and 6Sense incredibly effective for ABM. They enable precise targeting and automation that help streamline our campaigns and provide insightful analytics that guide our strategy.

I regularly read industry publications, attend webinars, and participate in professional networks focused on ABM. Engaging with thought leaders and peers also helps me stay informed about the latest best practices and trends.

My approach involves conducting thorough research on target accounts to understand their challenges and goals. I utilize tools like CRM data analysis and employee insights to build detailed profiles that inform our marketing strategies effectively.

Creativity plays a vital role in crafting personalized campaigns that resonate with decision-makers in target accounts. Innovative messaging and unique content can capture attention and convey value propositions distinctly.

To ensure alignment, I collaborate closely with different marketing teams and leadership to understand broader marketing objectives. By aligning our ABM strategies with these goals, we ensure that our efforts contribute to the overall vision and direction of Snyk.