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Offline Marketing Coordinator

"Ten years ago, I dared to imagine the first French fashion brand to be born online... Les Composantes, which has since become Sézane. My priorities haven't changed since then: to innovate and to put people, creativity, quality and service at the heart of everything we do." - Morgane Sezalory, Founder & CEO.

To continue to co-construct the next chapter and beyond, we are looking for creative, organized and agile talents, who share our passion to perpetually improve all that can be.

Sézane is a playground which resembles no other, your job today won't be the same as yesterday, and probably nothing like tomorrow. If that appeals to you, we can't wait to hear from you!

We are seeking the talents of an Offline Marketing Coordinator (M/F) to join our US Development & Marketing Team and contribute to the next chapter of Sézane’s journey in the United States. This position will report into the Senior Project Manager of US Development & Marketing. The position is based in our headquarter, in Los Angeles and will require domestic travel as required for projects.

As a Offline Marketing Coordinator, your missions will be the following:

  • Coordinate and lead the execution of Sézane’s US offline marketing activities including retail marketing, store/pop-up openings, offline marketing campaigns, special projects, and other marketing initiatives for new and existing markets across the US & Canada. 
  • Manage retail marketing programmation, calendar, and budget for all US stores/pop-ups, working closely with retail teams to execute in store activations and events around key launches, peak seasons, or local community happenings. 
  • Lead customer-facing events at Sézane retail stores/pop-up grand openings; collaborate with influence & events teams to plan and ensure success of opening events and activities for both influencers and customers around store/pop-up openings and key launches.
  • Source and manage market-specific relationships to facilitate long-term partnerships and local and national connections (coffee shops, bakeries, universities, hotels, philanthropic groups, etc.). 
  • On-the-ground lead during installations, trainings, and openings of local experiential marketing activations, actively communicating with offsite teams to coordinate needs and logistics ahead of merchandise or gifting installations.
  • Assist with the creation and execution of traditional offline marketing campaigns including direct mail, billboards/murals, and print supports for existing and new markets. 
  • Support copywriting and broader asset creation as needed for offline activations, coordinating with Paris-based creative team for initial designs and then sourcing and working with local partners to print. 
  • 2-3 years of experience in marketing, community engagement, or creative project management spaces (preferably but not obligatorily within the fashion, lifestyle or retail industries). 
  • Familiar with offline marketing campaign mechanisms and execution. 
  • Proficient in basic copywriting principles.
  • Detail oriented with strong time management and organizational skills.
  • Comfortable leading multiple projects simultaneously within a small team.
  • Must be Los Angeles-based and able to work in person at our West Hollywood office with domestic travel for special projects.

Who you are:

  • You're passionate about finding new ways to bring the Sézane magic to life with creative offline marketing events and activations tailored to local markets.
  • No task too big or small attitude. You’re a true team player who’s the first to roll your sleeves up to get things done. 
  • Curious, interested and knowledgeable about local culture and “newness” (arts, artists, design, spaces, venues, restaurants, vendors etc) around the US and Canada with an eye for timelessness over trends.
  • Detail-oriented and thorough, always on the lookout for what could be improved. 
  • Cool under pressure & solution oriented - always one to have a backup plan (or three) and seamlessly adapt plans and logistics accordingly.
  • Strong network of print and asset production partners is a plus but not required.
  • Bilingual (French/English) is a plus but not required.

Annual salary range: $69,000 - $80,000, depending on skills and experience.

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Average salary estimate

$74500 / YEARLY (est.)
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$69000K
$80000K

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What You Should Know About Offline Marketing Coordinator, Sézane

Sézane is on the lookout for an Offline Marketing Coordinator to join our dynamic US Development & Marketing Team! This unique position, based in our West Hollywood headquarters, is perfect for creative, organized, and agile individuals eager to contribute to the future of our brand in the United States. As an Offline Marketing Coordinator, you'll be at the forefront of our offline marketing strategies, leading the execution of exciting retail marketing activities and events that bring the Sézane magic to life. From coordinating compelling store openings to managing unique offline marketing campaigns, each day will be fresh and full of variety. You'll collaborate closely with our retail teams and influence partners, ensuring every project from direct mail to billboards is executed flawlessly. Your role will involve nurturing relationships with local partners to create memorable customer experiences and engaging community events that resonate with our audience. To thrive in this position, a background in marketing, community engagement, or project management—ideally within the fashion or retail sectors—is key. We’re looking for someone who is detail-oriented, adaptable, and isn't afraid to tackle challenges head-on. If you're passionate about creative marketing and love to explore local cultures, we want to hear from you! Join us in our exciting journey and help shape Sézane’s presence across the US and Canada.

Frequently Asked Questions (FAQs) for Offline Marketing Coordinator Role at Sézane
What are the responsibilities of an Offline Marketing Coordinator at Sézane?

As an Offline Marketing Coordinator at Sézane, you will coordinate and lead offline marketing activities, manage the retail marketing calendar and budget, and oversee customer-facing events and pop-up openings. You'll also be the on-the-ground lead during installations and assist in creating traditional marketing campaigns such as billboards and print materials, ensuring each initiative is aligned with our brand's vision.

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What qualifications do I need to apply for the Offline Marketing Coordinator position at Sézane?

To apply for the Offline Marketing Coordinator position at Sézane, candidates should have 2-3 years of experience in marketing, community engagement, or creative project management, ideally within the fashion, lifestyle, or retail industries. Familiarity with offline marketing campaigns, strong organizational skills, and proficiency in copywriting are essential to succeed in this role.

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Can I work remotely as an Offline Marketing Coordinator for Sézane?

The Offline Marketing Coordinator position at Sézane requires you to be based in Los Angeles and work in person at our West Hollywood office. The role involves domestic travel for special projects, emphasizing the need for a local presence to effectively manage events and initiatives.

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What qualities is Sézane looking for in an Offline Marketing Coordinator?

Sézane is looking for an Offline Marketing Coordinator who is passionate, adaptable, detail-oriented, and a great team player. Being curious about local cultures and having a proactive approach to problem-solving are key qualities. If you have experience with print production or can communicate in both French and English, that’s a definite plus!

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What is the salary range for the Offline Marketing Coordinator role at Sézane?

The annual salary range for the Offline Marketing Coordinator position at Sézane is between $69,000 and $80,000, depending on your skills and experience. We believe in offering competitive compensation that reflects the value our employees bring to the team.

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Common Interview Questions for Offline Marketing Coordinator
What strategies would you implement for the offline marketing campaigns at Sézane?

In discussing strategies for offline marketing campaigns at Sézane, focus on leveraging local partnerships, utilizing community events, and developing creative direct mail initiatives. Emphasize your understanding of the target market and how your campaigns will resonate culturally, ensuring you align your strategies with the brand's core values.

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How do you prioritize tasks when managing multiple marketing projects as an Offline Marketing Coordinator?

When managing multiple marketing projects, it’s important to establish clear timelines and prioritize tasks by their impact on overall goals. Discuss using project management tools or techniques and highlight your ability to adapt based on project needs, ensuring that you effectively meet deadlines without compromising quality.

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Can you describe a successful marketing event you have organized in the past?

Share a specific example of a marketing event you've organized, detailing your role, planning process, challenges faced, and how you overcame them. Highlight metrics such as attendance rates or engagement levels to showcase the success and effectiveness of your event and how it aligned with the brand's objectives.

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What experience do you have with offline marketing channels, and how have you utilized them?

Discuss your experience with offline marketing channels such as direct mail, events, or community outreach. Provide examples of how you've effectively utilized these channels to achieve marketing goals, including campaign planning, execution, and measurement of success to demonstrate your expertise.

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How do you stay updated on trends within the fashion and marketing industries?

Mention various methods you use to stay informed about trends in fashion and marketing, including following industry leaders on social media, subscribing to relevant publications, and attending workshops or networking events. Highlight that this ongoing learning enables you to bring fresh ideas to your role as an Offline Marketing Coordinator.

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What methods do you use for effective budget management in marketing projects?

Outline how you establish a budget at the start of a project, track expenses throughout, and adjust where necessary. Discuss using budgeting tools or software to ensure accuracy, along with strategies for maximizing resources while achieving marketing objectives within financial constraints.

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Describe a time you faced a challenge during a marketing project and how you handled it.

Provide a specific example where you encountered a challenge in a project. Describe your critical thinking process, the steps you took to resolve the issue, and the outcome. Emphasize your adaptability and solution-oriented mindset, which is essential for the role at Sézane.

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How would you approach creating partnerships with local businesses for marketing initiatives?

Explain your approach to identifying potential local partners that align with Sézane’s brand values and marketing objectives. Highlight your networking skills, outlining how you would propose mutually beneficial partnerships that enhance customer experience and community engagement.

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What tools or technology do you find helpful for managing marketing projects?

Discuss specific tools or software platforms you have used for project management, collaboration, or reporting in marketing. Explain how these tools enhance your efficiency, help you stay organized, and assist in communication with team members and stakeholders.

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What do you think is the key to successful offline marketing in today’s digital age?

Address the importance of creating unique, memorable experiences that resonate with customers on a personal level. Emphasize how offline marketing complements digital efforts by fostering community connections and brand loyalty, highlighting the significance of engagement and authenticity.

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Full-time, on-site
DATE POSTED
December 10, 2024

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