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Associate Media Buyer

Employee Applicant Privacy NoticeWho we are:Shape a brighter financial future with us.Together with our members, we're changing the way people think about and interact with personal finance.We're a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we're at the forefront. We're proud to come to work every day knowing that what we do has a direct impact on people's lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.The roleWe are looking for an Associate Media Buyer to join our Media team and help grow the in-house media capabilities for our rapidly growing brand. As the Associate Media Buyer, you will be responsible for supporting the media execution across our linear TV, audio, and some digital media buys while identifying opportunities for workflow efficiency. This role is a first line of communication with our external media vendors, but it will also be partnering closely with our creative studios, accounting/legal teams, and product marketing leads to ensure our media operations are running effectively across a variety of business lines. We are looking for someone who is results-oriented, entrepreneurial, and a creative problem solver.What you'll do:Support our Media Buyers and Media Strategists in TV (both Linear and CTV) and Audio media buy execution and stewardship for multiple SoFi products• Build and negotiate media schedules/proposals with external vendors• Manage and report on pre/post-logs on a consistent basis• Grow and retain strong, significant relationships with networks through daily interactions via email, phone, and in-person.• Assist in development of planning research and media packages that deliver product KPIs by leveraging key marketplace insights and aggressive buying optimizations.• Assist in the management of creative traffic logs/instructions, network clearance, and bonus media element production• Manage individual budgets, billing and invoicing process, and establishing new vendors within internal payment system• Route media contracts for legal approval through internal systems• Retrieve order confirmations and maintain digital filing systems for contracts• Help build integrated programs across brand and acquisition to reach our target with a variety of product messagingWhat you'll need:• 2+ years experience in media planning and buying in an agency environment• Experience in traditional media required and digital media a plus• Candidates should have a basic understanding of media math (ratings, HUT/PUT, CPM, CPP, etc.)• Strong verbal, written communication skills, including demonstrated track record in managing projects• Strong quantitative and analytical skills• Desire to work in a fast paced, entrepreneurial environment• Proficient with Google and Microsoft product suites (Google Sheets, Excel, Powerpoint/Slides, and Docs)• Working knowledge of MediaOcean or equivalent media buying software (preferred but not required)• Knowledge of financial services / personal finance a plus• Passionate and naturally curious about the TV landscape and holistic media industry trendsCompensation and BenefitsThe base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate's experience, skills, and location.To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.The Company hires the best qualified candidate for the job, without regard to protected characteristics.Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.New York applicants: Notice of Employee RightsSoFi is committed to embracing diversity. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.Internal EmployeesIf you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.

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What You Should Know About Associate Media Buyer, SoFi

Join SoFi as an Associate Media Buyer in sunny San Francisco, CA, where you'll have the chance to play a vital role in shaping our media strategy and execution. If you're passionate about the media landscape and eager to dive into the dynamic world of advertising, this is the perfect opportunity for you! In this role, you'll support our Media Buyers and Media Strategists by managing traditional media buys across Linear TV and audio platforms, along with some digital campaigns. You'll collaborate with various teams, ensuring our media operations align smoothly with creative and marketing objectives. Every day is a chance to engage with external media vendors, negotiate exciting media schedules, and foster strong relationships that enhance our brand's visibility. We’re looking for someone who is not just results-oriented, but also a creative problem solver who thrives in a fast-paced environment. With your analytical skills and a foundational understanding of media metrics, you'll help us optimize our buying strategies to effectively reach our target audience. Join us in this entrepreneurial journey where your insights and dedication can significantly impact the financial futures of our members. Are you ready to take your career to the next level with SoFi? Let’s grow together and make a difference in the world of personal finance.

Frequently Asked Questions (FAQs) for Associate Media Buyer Role at SoFi
What are the responsibilities of the Associate Media Buyer at SoFi?

As an Associate Media Buyer at SoFi, you will support media execution across linear TV, audio, and digital platforms, assisting Media Buyers and Media Strategists in managing media buys. You’ll build and negotiate media schedules with vendors, manage budgets, and report on pre/post-logs regularly. Moreover, you will maintain strong relationships with networks, contribute to planning research, and help streamline the media buying process. Your role is crucial in ensuring that our media operations run efficiently.

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What qualifications do I need to apply for the Associate Media Buyer position at SoFi?

To apply for the Associate Media Buyer position at SoFi, you should have at least 2 years of experience in media planning and buying, preferably in an agency environment. A basic understanding of media math, coupled with strong verbal and written communication skills is essential. Familiarity with media buying software, analytical skills, and proficiency in the Google and Microsoft suites will also benefit you in executing your duties effectively.

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How does the Associate Media Buyer contribute to SoFi’s mission?

The Associate Media Buyer plays a significant role in advancing SoFi’s mission by ensuring effective media strategies that reach our target audience. By managing and optimizing media buys, you contribute to increasing brand awareness and engagement, which ultimately helps SoFi empower millions of members in their financial journeys. Your efforts directly influence how our innovative financial products are perceived in the market.

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What is the company culture like at SoFi for the Associate Media Buyer role?

At SoFi, the culture is driven by collaboration, innovation, and a commitment to personal and professional growth. As an Associate Media Buyer, you’ll be part of a friendly and entrepreneurial environment where creative solutions are welcomed and encouraged. The team values transparency, diversity, and the ability to adapt to the rapidly changing media landscape, all while keeping a focus on making a positive impact in the financial world.

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What types of media will the Associate Media Buyer work with at SoFi?

As an Associate Media Buyer at SoFi, you will primarily focus on traditional media such as Linear TV and audio, while also aiding in some digital media buys. This multifaceted role allows you to develop a diverse skill set and gain valuable insights into various media channels, ensuring that SoFi’s marketing strategies are comprehensive and effective.

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Common Interview Questions for Associate Media Buyer
How do you prioritize your media buys as an Associate Media Buyer?

When prioritizing media buys, I assess the objectives and KPIs of each campaign, aligning them with weight, reach, and audience targeting considerations. Understanding the budget constraints and ensuring we maximize our resources for impactful buys allows me to ensure tangible results.

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Can you explain how media math is utilized in media buying?

Media math, including metrics like CPM, CPP, and ratings, is vital in evaluating the effectiveness of media buys. It helps in calculating the cost-effectiveness of campaigns and optimizing our buying decisions to ensure we reach our target audience efficiently.

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Describe a time you faced a challenge in a media campaign and how you handled it.

In a previous campaign, we faced an issue with underperforming spots. To address this, I analyzed performance metrics, recommended optimized airing schedules, and engaged the network to negotiate adjustments. This proactive approach improved results significantly.

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What strategies do you use to maintain relationships with media vendors?

I prioritize open communication and responsiveness, ensuring I regularly connect with media vendors through calls and emails. Building personal connections during negotiations and nurturing these relationships helps to secure better deals and collaboration opportunities.

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How do you stay updated on the latest trends in media buying?

I stay updated by following industry publications, participating in webinars, and engaging with industry professionals on platforms like LinkedIn. Continuous learning is key to adapting successful strategies in the ever-evolving media landscape.

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What role does collaboration play in your effectiveness as an Associate Media Buyer?

Collaboration is fundamental; it allows me to gather diverse perspectives and insights from different teams, such as creative and marketing. This holistic approach enhances the effectiveness of our media buys and overall campaign strategies.

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How do you measure the success of a media buy?

I measure the success of a media buy by analyzing performance against established KPIs, including reach, engagement, and ROI. Post-campaign reviews help determine effectiveness and uncover insights for future buying decisions.

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What skills are most important for an Associate Media Buyer?

Critical skills include analytical abilities to interpret data, negotiation skills for securing favorable media rates, strong communication skills to foster vendor relationships, and a sound understanding of media trends and tools.

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How comfortable are you with using media buying software?

I am proficient with various media buying platforms and am always eager to learn new tools. My experience with competitive software has equipped me to adapt quickly and efficiently manage media buys and reporting.

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What motivates you to work in the media buying field?

I am motivated by the dynamic nature of media buying and the opportunity to creatively influence campaigns that drive brand success. The challenge of navigating the media landscape while utilizing analytical insights inspires my passion for this field.

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SoFi helps people achieve financial independence to realize their ambitions.

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Full-time, on-site
DATE POSTED
December 16, 2024

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