Manager, Communications

To excel as the Manager of Communications at 2K, candidates should possess a minimum of 5+ years of public relations experience, particularly in launching video games. A proven track record in media relations and experience in the gaming industry, particularly with platforms like YouTube and Twitch, are highly preferred. Strong organizational skills, communication abilities, and a passion for pop culture and gaming are essential to thrive in this exciting position.

As a Manager of Communications at 2K, your daily routine will involve managing global communications plans for exciting game releases, collaborating with various marketing teams, and working closely with agency partners. You'll tackle multiple initiatives simultaneously, drive media outreach efforts, and analyze campaign performance metrics to ensure we capture the right audience and tell our stories effectively.

2K is committed to nurturing talent, offering various professional development opportunities for the Manager of Communications. You’ll work in a collaborative environment with seasoned professionals who share their expertise. Regular training sessions, feedback for performance improvement, and pathways for career advancement in our dynamic company will help you grow and succeed in your role.

The culture at 2K is inclusive, vibrant, and encourages creativity. As a Manager of Communications, you can expect a supportive environment where diverse perspectives are valued, and collaboration is key. We believe in bringing your true self to work, and we foster innovation to generate compelling narratives that resonate with our gaming community.

The Manager of Communications at 2K will focus on non-sports game franchises, such as Borderlands, BioShock, and Mafia. You will play a vital role in developing communication strategies that highlight these iconic titles and engage both media and fans through impactful storytelling and innovative campaigns.

In answering this question, highlight your specific experiences landing coverage for past game launches, emphasizing any strong relationships you've built with gaming journalists and bloggers. This is your chance to showcase your revolving door of success stories!

Demonstrate your project management skills by discussing tools and strategies you use for tracking timelines, deliverables, and stakeholders. Mention any project management software you're familiar with and how you've successfully balanced competing deadlines in the past.

Focus on specific metrics you find most relevant, such as media impressions, social engagement, and audience feedback. Discuss tools or methodologies you use for analysis, showing that you can leverage data to improve future campaigns effectively.

Share your methods for staying informed, such as following relevant publications, participating in industry forums, and connecting with thought leaders in the gaming space. This shows your proactive engagement with the industry outside of your immediate work responsibilities.

Provide a detailed account of the project, outlining your role, tactics employed, and measurable results like increased media coverage or sales. This narrative highlights your ability to execute impactful work and provides concrete examples of your expertise.

Discuss your approach to managing media inquiries in crisis situations and how you prepare key messaging in advance, rally your team for swift response, and maintain your composure while addressing potential PR issues.

Mention any specific tools you're proficient in, such as Meltwater or Hootsuite. Share examples of how you've effectively used these tools to guide campaign strategy or to showcase key insights from audience reactions.

Give examples of your collaborative work with marketing teams, designers, or developers, emphasizing your ability to communicate clearly and build strong partnerships that enhance project success.

Use this question to showcase your passion for gaming, tying it back to your knowledge of the 2K brand. Discuss elements of the game that resonate with you, and how this passion inspires your work in communications.

Outline your process for creating a pitch, including how you identify core messages, target audience, and media outlets. Emphasize the importance of storytelling in your pitch to highlight why the game deserves attention.