Media Buyer

As a Media Buyer at Jellyfish, your primary responsibilities include overseeing media buying strategies for clients in the APAC region. You'll create data-driven lead generation campaigns, manage media budgets, foster relationships with global publishers, and develop efficient Media Buying processes. Your work will significantly influence how we support our clients' digital marketing endeavors.

To be successful as a Media Buyer at Jellyfish, you need fluency in both English and Traditional Chinese, at least 2 years of experience in B2B lead generation campaigns, and a solid understanding of digital channels and B2B tech user journeys. Being numerate and a skilled negotiator will also help you excel in this role.

Jellyfish is committed to your growth! As a Media Buyer, you'll have access to one paid day each month for self-development, along with limitless online learning courses from platforms like LinkedIn Learning. This means you can continually expand your skill set and stay ahead in the media buying arena.

At Jellyfish, we prioritize a flexible work environment. Media Buyers have the option to work remotely up to 60% of the time, along with flexible hours between 8 am and 6:30 pm. We believe that this balance helps nurture creativity and productivity within our teams.

Jellyfish values diverse perspectives and promotes inclusive collaboration. As a Media Buyer, you'll be part of a team that celebrates unique contributions and fosters a culture where creative minds, data experts, and tech enthusiasts come together to empower brands in their digital journey.

When crafting a successful lead generation campaign, I would leverage data analytics to identify target audiences, determine the best channels for outreach, and establish clear KPIs for measurement. Additionally, I believe in collaborating with internal teams and external vendors to continuously optimize the strategy and ensure alignment with client objectives.

Managing media budgets requires careful planning and monitoring. I typically start by aligning the budget with projected goals and ensuring transparency with clients regarding spend allocation. Regular evaluation of campaigns' performance allows me to adjust spending as needed and maximize ROI.

I once initiated regular check-ins with key publishers, which involved sharing insights about campaign performance and discussing future opportunities. This open line of communication not only strengthened our relationship but also provided us with better inventory options and strategic advantages for our campaigns.

In situations where a campaign underperforms, I first analyze the data to pinpoint issues, such as audience targeting or creative effectiveness. Based on my findings, I would adjust the strategy, make necessary optimizations, and communicate changes to the relevant stakeholders while keeping the client's goals in mind.

For a Media Buyer, crucial metrics often include cost-per-lead (CPL), return on ad spend (ROAS), conversion rates, and audience engagement levels. These metrics help assess campaign effectiveness and guide future strategies.

I stay updated with industry trends by subscribing to marketing and advertising publications, attending webinars, and participating in industry conferences. Networking with professionals in the field also provides insights into current best practices and emerging technologies that could impact media buying strategies.

My experience with B2B digital channels involves understanding various platforms like LinkedIn, Google Ads, and email marketing. I have successfully used these channels to create targeted campaigns that drive lead generation and improve client acquisition, along with a clear strategy focusing on the user journey.

Data plays a crucial role in my decision-making process. I utilize data to analyze past campaign performances, identify trends, and derive insights that influence strategy formulations. Data-driven decisions help optimize budgets and enhance targeting, ultimately improving campaign outcomes.

Successful Media Buyers are adaptable, analytical, and relationship-focused. They must possess strong negotiation skills, a thorough understanding of digital marketing principles, and the ability to thrive in a collaborative environment. They also need to be customer-centric, always looking for ways to add value to their clients.

I'm drawn to Jellyfish because of its commitment to innovation and inclusivity. The company's emphasis on diverse perspectives aligns with my values, and I appreciate the opportunity to work in a collaborative environment that fosters professional growth while driving impactful marketing strategies.