Senior Manager - Programmatic Partnerships

As a Senior Manager - Programmatic Partnerships at SoundCloud, your main responsibilities will include developing and managing strategic partnerships with programmatic platforms, optimizing advertising inventory, and driving revenue growth. You'll work closely with Revenue Operation Leads to enhance programmatic capabilities while maintaining strong relationships with partners. Additionally, you'll analyze partnership performance data and stay abreast of industry trends to inform your strategies.

To qualify for the Senior Manager - Programmatic Partnerships position at SoundCloud, you should have a minimum of 4 years of relevant experience in programmatic advertising, digital advertising, or ad tech. A strong grasp of programmatic ecosystems, ad exchanges, and auction dynamics is essential. Additionally, you should have demonstrated experience in relationship management and an ability to negotiate partnership agreements successfully.

The Senior Manager - Programmatic Partnerships at SoundCloud contributes significantly to business growth by identifying and establishing relationships with key programmatic platforms. By optimizing advertising strategies and leveraging performance data, you can enhance revenue generation while aligning partnerships with SoundCloud's broader business objectives. Your role is critical in driving successful outcomes and maximizing our advertising capabilities.

Key skills for the Senior Manager - Programmatic Partnerships role include strong analytical capabilities to assess partnership performance, exceptional relationship-building skills to maintain fruitful collaborations, and a comprehensive understanding of ad tech platforms and programmatic advertising. Excellent verbal and written communication skills will enable you to effectively convey strategies to internal teams and external partners alike.

SoundCloud's appealing work environment for a Senior Manager - Programmatic Partnerships includes a flexible work culture that supports both remote and in-office collaboration. The company is dedicated to diversity, equity, and inclusion, fostering an inclusive culture where all perspectives are valued. Moreover, SoundCloud offers competitive compensation packages along with outstanding benefits such as comprehensive health care, parental leave, and professional development opportunities.

When asked about your experience with programmatic advertising, focus on specific roles or projects where you played a key part in managing programmatic campaigns. Highlight any tools you used, strategies you implemented, and the outcomes you achieved to demonstrate your practical experience in this area.

Discuss your approach to initiating contact with potential partners, your strategies for building trust, and how you maintain ongoing communication. Be sure to emphasize any frameworks or tools you've utilized to support these relationships and the maintenance of mutually beneficial outcomes.

Identify the data analytics tools and platforms you've utilized in past positions, such as Tableau or Google Analytics, and explain how you've leveraged them to drive insight and improve programmatic campaign performance. Providing concrete examples will strengthen your response.

Share your strategies for staying informed on industry trends, such as following industry blogs, attending webinars or conferences, and participating in online forums or communities. Demonstrating an active interest in ongoing learning is crucial in the fast-evolving world of ad tech.

Use the STAR method (Situation, Task, Action, Result) to outline a specific negotiation scenario. Detail the challenges you faced, how you approached the negotiation, and the positive outcomes that resulted from your efforts to illustrate your negotiation skills.

Discuss the specific strategies you've applied to enhance revenue, such as yield management techniques, optimizing ad placements, or employing A/B testing. Concrete examples will lend weight to your answer, showcasing your analytical approach to revenue optimization.

Explain the key performance indicators (KPIs) you track to assess partnership performance, such as click-through rates or revenue per partnership. Highlight any analytical techniques, reporting tools, or communication methods used for sharing these insights with stakeholders.

Share specific challenges you've faced, such as partner misalignment or technological integration issues. Discuss how you addressed these challenges, what solutions you implemented, and what you learned from these experiences to showcase your problem-solving capabilities.

Outline your approach to collaborating with cross-functional teams, such as aligning with sales or product development. Highlight effective communication strategies and any frameworks implemented to ensure all teams are aligned toward common goals.

Describe how effective communication facilitates successful partnerships, emphasizing the importance of clarity, transparency, and regular updates. Share examples of how you've employed communication strategies to foster trust and collaboration with partners.