Senior Product Manager

At SplitMetrics, a Senior Product Manager is responsible for owning the complete product development cycle of the SplitMetrics Acquire platform, ensuring that products are developed efficiently, meet user needs, and achieve business objectives. This includes collaborating with cross-functional teams, conducting market research, defining product vision, and continuously improving user experience based on data-driven insights.

The ideal candidate for the Senior Product Manager role at SplitMetrics should have at least 5 years of relevant experience managing complex product roadmaps, preferably within SaaS B2B companies. An understanding of app growth and the ad tech industry, coupled with strong problem-solving abilities and data-driven decision-making skills, is essential. Excellent English communication skills are also crucial for success in this role.

At SplitMetrics, professional development is a priority. As a Senior Product Manager, you’ll have access to industry conferences, internal training courses, and opportunities for continuous learning. The company fosters an environment of growth, offering semi-annual performance reviews and pathways for career progression through its internal mobility program.

The culture at SplitMetrics is supportive and collaborative, with core values such as transparency, accountability, and teamwork. As a Senior Product Manager, you'll be encouraged to take initiative, contribute to team goals, and engage in open dialogue. The remote-first environment also promotes a healthy work-life balance and facilitates engagement through various online and offline events.

SplitMetrics offers a flexible working schedule for the Senior Product Manager role, allowing you to balance your professional and personal life effectively. The remote-first approach means you can work from anywhere within the EU time zones, and there are options available for coworking space coverage if you prefer to work in a collaborative environment.

As a Senior Product Manager at SplitMetrics, you will manage projects related to the SplitMetrics Acquire platform, focusing on enhancing its functionality and performance to support mobile app growth. You’ll drive initiatives that involve cross-team collaborations, data analysis for user experience improvements, and product launches that align with market trends and user feedback.

SplitMetrics has embraced AI since 2023 to enhance its strategic approach, particularly within its ecosystem of products. As a Senior Product Manager, you will be involved in leveraging AI insights to identify opportunities, optimize product performance, and drive meaningful innovations aimed at meeting user needs and staying ahead in the mobile marketing industry.

When responding to this question, outline your past experiences managing product roadmaps, focusing on how you prioritized tasks and collaborated with teams to deliver on time. Provide specific examples of challenges you faced and how you overcame them while ensuring alignment with business goals.

Discuss your methodology for conducting market research, including the tools and processes you utilize to gather data. Highlight how you translate this feedback into actionable insights that shape product features and improvements. Be prepared to give a concrete example of how research impacted a decision that led to a product enhancement.

Share a specific situation where you faced conflicting priorities between user satisfaction and business objectives. Demonstrate how you navigated this conflict, what strategies you used to analyze the trade-offs, and the outcomes of your decisions, showing your ability to balance both effectively.

Highlight your leadership style by discussing specific techniques you employ to foster collaboration among diverse teams, such as regular check-ins, using project management tools, and establishing clear communication channels. Share an example that illustrates your effectiveness as a team leader in delivering a successful product.

Focus on your data-driven approach and detail how you assess product performance using various metrics. Share the tools or systems you use to gather and analyze data, along with a successful instance where data analysis led you to improve a product feature or strategy.

Discuss your familiarity with agile practices, including scrum or kanban, and provide examples of how you've implemented these methodologies in past projects. Highlight how agile has helped increase productivity and adaption within your teams, enhancing the overall product development process.

When discussing a product launch, take the interviewer through your planning process, key actions taken, collaboration with marketing teams, and the metrics you monitored post-launch. Share the overall results and lessons learned to demonstrate your project management skills and success in delivering products to market.

Demonstrate your commitment to continuous learning by mentioning resources such as industry publications, networking events, and professional groups you engage with. Discuss how this knowledge informs your strategies and decisions as a Senior Product Manager.

Identify the product management tools you are familiar with and explain their impact on your workflow and collaboration with teams. Mention how you use these tools for planning, tracking progress, user feedback integration, and ensuring projects are delivered effectively.

Illustrate your resilience by discussing a setback you've experienced in a project. Focus on your approach to addressing the issue, what corrective actions you took, and how you applied the lessons learned to prevent similar situations in the future.