Senior Product Manager

As a Senior Product Manager at SplitMetrics, you will oversee the entire product development cycle for the SplitMetrics Acquire product. This involves defining product vision, collaborating with various stakeholders, leading cross-functional teams, and using data to assess product performance. You'll conduct market research to ensure user needs are met, and associate with go-to-market teams for effective product launches.

To qualify for the Senior Product Manager role at SplitMetrics, you should have at least 5 years of hands-on experience managing product roadmaps, particularly in a SaaS B2B environment. Familiarity with app growth and ad tech industries is essential, along with excellent communication and problem-solving skills. Understanding agile methodologies and a data-driven mindset are also important to succeed in this role.

Success as a Senior Product Manager at SplitMetrics relies on your ability to build an effective product strategy that aligns with business goals while considering user needs. Engaging in ongoing market research, leveraging data for continuous improvement, and effectively collaborating across departments are key factors that will contribute to your success in this role.

SplitMetrics is committed to the growth of its teams, offering professional development opportunities through top online and offline conferences, internal courses, and a supportive management style. As a Senior Product Manager, you can expect semi-annual performance reviews and pathways for internal mobility, which fosters both personal and professional growth within a vibrant culture.

Senior Product Managers at SplitMetrics enjoy a range of benefits, including generous vacation time, flexible working schedules, and health and wellness packages. Additionally, there are opportunities for team engagement through corporate events and retreats, along with the freedom to work remotely or in office hubs located in key areas.

When defining a product roadmap, it’s essential to align it with both the strategic goals of SplitMetrics and the user needs. I would begin by performing thorough market research to understand industry trends and customer feedback. Next, I’d prioritize feature development based on data and business impact, ensuring that the roadmap is adaptable to changes in the market dynamics.

Gathering user feedback is critical in product management. I typically use a combination of customer interviews, usability tests, and A/B testing to gather insights. It's vital to foster open communication with users, and I often utilize surveys to obtain quantitative data that can complement qualitative insights.

In a previous role, I led a cross-functional team on a major product launch. One challenge I faced was aligning differing priorities between engineering and marketing. To resolve this, I organized regular check-in meetings to ensure everyone was on the same page and facilitated open discussions to address concerns, ultimately leading to a successful launch.

I favor agile methodologies for managing product development cycles. Agile allows for flexibility and adaptability, enabling the team to quickly iterate based on user feedback and data. I implement regular sprint reviews and retrospectives to keep the team aligned and constantly improve our processes.

Measuring product success requires clear KPIs set before the launch. I analyze data related to user engagement, retention rates, and overall business impact post-launch. Continuous monitoring allows me to identify areas for improvement and act quickly to refine the product as necessary.

In a scenario where I had multiple product features in development, prioritization became key. I conducted stakeholder meetings to assess the strategic importance of each feature, leveraging data to inform decisions. By aligning priorities with company goals and user impact, I effectively balanced workload and expectations.

I use storytelling to communicate product vision effectively. By framing the product within the context of user needs and business objectives, I can create a narrative that resonates with stakeholders. Visual aids and roadmaps are also helpful tools to clarify this vision during presentations.

During a competitive analysis, I would start by identifying key competitors in our space. Then, I would examine their product features, user reviews, and market positioning. Tools like SWOT analysis can help highlight opportunities for our product differentiation, informing strategies to leverage our unique value.

Data plays a pivotal role in my decision-making process. I rely on quantitative metrics to assess product performance and make informed decisions about prioritization and feature development. Regularly reviewing analytics helps me spot trends and anticipate user needs, driving continuous improvement in our offerings.

As a Senior Product Manager, advocating for user needs involves creating user personas, conducting usability testing, and collecting feedback through various channels. I ensure the voice of the user is a central tenet in our development discussions, aligning the team around delivering the best possible experience.