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We are looking for a passionate and skilled Audience Development Manager to join our Podcast team. This person is an experienced curator and strategist, capable of leading Spotify’s efforts in localized podcast and video podcast programming. You will play a critical role in defining and driving Spotify’s editorial and content promotion strategy in your local market, working closely with programming, product, marketing, and data teams.


Our collective mission as editors is to drive growth and discovery for podcasts and video podcasts on and off platform, working hand in hand with creators and partners to expand audiences and increase engagement.


What You'll Do
  • Curate and program collections, playlists, and surfaces to enhance the discovery of both audio and video podcasts, tailoring recommendations based on local market trends.
  • Analyze audience insights and platform data to identify trends, understand user behavior, and optimize content placement for maximum impact.
  • Develop and implement creative, data-driven programming campaigns that maximise both algorithmic and editorial strategies to increase listener/viewer retention.
  • Monitor, interpret, and report on key performance metrics, translating numbers into actionable programming strategies.
  • Stay on top of emerging creator trends across TikTok, Instagram, YouTube, and other digital platforms to inform programming and promotional strategies.
  • Identify and spotlight rising digital creators whose content aligns with audience interests on Spotify.
  • Support the growth of video podcasts by working closely with creators, Partner Managers, and marketing teams to promote new video podcast launches.
  • Advise local studio teams and partners on content trends, gaps in the market, and audience preferences to inform content investment decisions.
  • Collaborate cross-functionally with teams across multiple markets to align on growth strategies and standard processes.


Who You Are
  • Deep experience in programming and optimizing content for engagement on a digital platform, with a strong understanding of both audio and video consumption habits.
  • A strong pulse on digital culture—you understand how audiences discover and engage with content across TikTok, Instagram, YouTube, and other creator-driven platforms.
  • Analytically minded, with the ability to read, interpret, and work with data to inform programming decisions (SQL knowledge is a plus but not required).
  • A passion for podcasts and video podcasts, with a clear understanding of what drives engagement in Spanish-speaking markets.
  • Ability to work autonomously and lead multiple projects, collaborating with many partners across different functions.
  • A deep understanding of audience segmentation and how to tailor content strategies for different listener and viewer demographics.
  • Experience working with publishing tools and CMS, preferably in a content-focused role.
  • Strong editorial experience, with a great eye for quality content and emerging talent in the podcast and video space.
  • Excellent writing and communication skills, with the ability to craft compelling copy for multiple audiences.
  • Fluent in Spanish and English.


Where You'll Be
  • This role is based in Mexico City.
  • We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home. We ask that you come in 2-3 times per week.


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Average salary estimate

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What You Should Know About Audience Development Manager, Spotify

Join our dynamic team at Spotify as an Audience Development Manager, where your passion for podcasts meets your strategic mindset! Based in Mexico City, you'll be at the forefront of shaping the future of localized podcast and video podcast programming. In this role, you will curate and program appealing collections and playlists, while understanding the needs and preferences of our vibrant local audience. By analyzing audience insights and platform data, you’ll identify trends and optimize content to enhance discovery and engagement. Your creative, data-driven campaigns will not just drive growth but also enrich the listening experience for our users. Collaborating cross-functionally with various teams, you’ll stay attuned to emerging trends from digital platforms like TikTok, Instagram, and YouTube, proudly spotlighting rising creators that resonate with our audience. At Spotify, your editorial expertise and strong communication skills will help translate numbers into actionable strategies that fuel our mission. If you’re excited to work in a flexible environment with 2-3 in-person meetings a week, where your insights shape innovative content strategies, we want to hear from you!

Frequently Asked Questions (FAQs) for Audience Development Manager Role at Spotify
What are the main responsibilities of the Audience Development Manager at Spotify?

As an Audience Development Manager at Spotify, you will lead the strategy for localized podcast and video content, with responsibilities including curating collections, analyzing audience data, and implementing data-driven programming campaigns. You'll be instrumental in shaping content promotion strategies that cater specifically to the local market.

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What qualifications should I have to apply for the Audience Development Manager position at Spotify?

To be a strong candidate for the Audience Development Manager role at Spotify, you should have deep experience in content programming, a solid understanding of digital culture, and strong analytical skills. Being fluent in both Spanish and English, with excellent writing skills, will also be essential for crafting compelling copy and engaging with our audience effectively.

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How does Spotify measure success for the Audience Development Manager role?

Success for the Audience Development Manager at Spotify is measured through key performance metrics that you will monitor and interpret. Your ability to translate data into actionable programming strategies will directly impact how effectively we enhance audience engagement and discoverability of our podcasts and video content.

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What is the work environment like for the Audience Development Manager at Spotify?

The work environment for the Audience Development Manager at Spotify in Mexico City is flexible, allowing you to work where you thrive best. You will have some in-person meetings but are encouraged to work from home part-time. Collaboration with a diverse team across different functions enhances the workday.

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What does Spotify seek in terms of content strategy from the Audience Development Manager?

Spotify seeks the Audience Development Manager to bring a deep understanding of audience segmentation to tailor strategies for various demographics. You will also need to be creative and data-driven, ensuring content aligns with emerging trends and engages listeners effectively.

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Common Interview Questions for Audience Development Manager
How do you stay updated on the latest trends in podcasts and video content?

To stay updated, I regularly follow industry news, listen to popular podcasts, engage with content creators on social media platforms, and analyze audience behavior patterns to identify emerging trends.

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Can you describe your experience with programming content for a digital platform?

My experience includes curating audio and video content based on audience insights, successfully launching programming campaigns, and evaluating performance metrics to optimize future content strategies.

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How do you approach analyzing audience data to inform content decisions?

I leverage data analytics tools to collect user behavior data, identify patterns, and then use that information to tailor programming efforts that align with audience preferences and trends.

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What strategies do you use to enhance audience engagement?

Some strategies include personalizing content recommendations, developing interactive campaigns, and fostering community engagement by collaborating with creators and utilizing social media platforms.

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How would you handle conflicts with cross-functional teams while working on a project?

I believe in maintaining open communication and actively listening to concerns. It’s essential to focus on our common goals and find a collaborative solution that respects all parties involved.

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What is your experience with content publishing tools and CMS?

I have extensive experience using various content management systems to publish and optimize content, ensuring it reaches the intended audience while monitoring engagement levels.

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Could you give an example of a successful campaign you led?

Certainly! I spearheaded a cross-platform campaign that involved curating a series of podcasts around a trending topic, resulting in a 30% increase in listener engagement over just six weeks.

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Why do you think understanding digital culture is essential for the Audience Development Manager role?

Understanding digital culture helps in effectively engaging with audiences, predicting content preferences, and adapting programming strategies to resonate with trends and behaviors across platforms.

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How do you prioritize multiple projects while maintaining quality?

By utilizing project management tools, I set clear priorities based on deadlines and impact. I also ensure regular check-ins with my team to stay aligned, which helps maintain high standards across all projects.

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What strategies can you implement to spotlight emerging creators?

I would utilize data analytics to identify rising creators and create dedicated promotional campaigns that highlight their work, while also seeking collaborative opportunities to engage their audiences.

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Spotify is one of the largest online music streaming service providers founded in 2006 by Daniel Ek and Martin Lorentzon. As of March 2024, Spotify has over 615 million monthly active users, including 239 million paying subscribers around the world.

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CULTURE VALUES
Inclusive & Diverse
Empathetic
Take Risks
Transparent & Candid
Feedback Forward
Mission Driven
Collaboration over Competition
Work/Life Harmony
BENEFITS & PERKS
Maternity Leave
Paternity Leave
Snacks
Medical Insurance
Dental Insurance
Vision Insurance
Mental Health Resources
Life insurance
401K Matching
Paid Sick Days
Paid Time-Off
Paid Volunteer Time
FUNDING
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
April 13, 2025

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