Let’s get started
By clicking ‘Next’, I agree to the Terms of Service
and Privacy Policy
Jobs / Job page
Director, Marketing Planning And Strategy - Walmart Connect image - Rise Careers
Job details

Director, Marketing Planning And Strategy - Walmart Connect

Position Summary...What you'll do...The Walmart Connect Brand and Enterprise Sales Marketing team is looking for a Consumer and Category Insights Marketing expert to lead our Category Insights and Trends Team.WHAT WE ARE SEEKINGWalmart Connect is looking for an experienced, strategic and accomplished leader in insights-driven media and marketing strategy, storytelling, and sales enablement to partner cross-functionally, working closely with Marketing, Sales and suppliers to drive growth and excellence across verticals and accounts.The ideal candidate has innate leadership skills and a record leading high-performing teams, a proactive and consultative approach, brings deep experience in B2C media and marketing strategy, is highly analytical and exceptionally articulate in crafting insights-driven narratives and who can make many advanced WMC Solutions compelling and easy to understand. They are self-motivated and thrive in fast-paced, dynamic environments, and ready to thrive. Someone who will truly make us stand out from the pack. You will report to the Senior Director, Marketing Planning and Strategy.This is not a remote role. You would be required to spend the majority of the work week in either our Hoboken, NJ; Bentonville, AR or San Bruno, CA offices.JOB RESPONSIBILITIESThis pivotal role will be responsible for managing a team of analytic marketers who leverage data and insights on customers, categories, trends, etc. to create compelling and insightful narratives that articulate how our client and agency partners can better connect with customers-to grow their business and drive results at Walmart through WMC's media, ad product, and marketing solutions.This work includes:• Leads, coaches, and motivates an ambitious and high-performing team to drive standards of excellence; to earn trust and recognition through strong strategic output, and thrive.• Sets and deliver objectives and key results (OKRs) that ladder up to leadership OKRs to support the business, providing OKRs for direct reports to align to.• Lead team in the development and evolution of insights and thought leadership deliverables that support the internal and external needs across media sales, marketing, client solutions and client services.• Partner with cross functional leaders to build strategy and approach for supporting key growth areas, working collaboratively across enterprise marketing teams, sales, marketing and partnerships teams to ideate how to build impactful content that helps drive and inform media investment with WMC.• Assess and evolve our strategy with an eye towards optimizing the number and types of content we publish with an eye towards driving incremental impact with every published pieces.• Reviews, manages, and ensures the delivery of category-specific, actionable and insights driven linked to WMC's core ad product, media and marketing solutions.• Ensures that all output and communication deliver a balance of analytical rigor and storytelling, conveying insights and influence with a strong and informed point of view.• Identifies opportunities to design scalable sales enablement solutions that provide value across verticals, creating templates, standards of excellence and ways of working to enable the category insights leads to work efficiently to develop quality output consistently across verticals.• Identify and manage third party partners, tools and data providers ensuring onboarding, knowledge and expertise is achieved within the team.• Build a learning and innovation agenda, staying the course on tried and true but continually seeking to optimize and innovate.• Manage a team of 16 (4 direct reports) leading a healthy and positive team culture and implementing plans to coach, motivate and develop individuals on the team-with clarity on personal goals and growth plans.• Cultivate key relationships for crucial collaboration aligning multiple different internal working team members, WMC leadership and cross-functional stakeholders to deliver on Walmart Connect content marketing and messaging strategy.Minimum Requirements:• Bachelor's degree in Business, Marketing, Communications, or related field and 4 years' experience in marketing or related field OR 7 years' experience in marketing or related field.• 1 year's supervisory experience or experience leading cross-functional projects.Requirements:• 10-15 years of experience specifically focused on strategy-driven media/marketing sales enablement, digital or e-commerce media, strategic planning, or performance marketing-brand, supplier, agency, and media side.• A dynamic content strategy leader who can bring simplicity to complexity.• More than a storyteller, possesses balance of right brain-left brain: Being highly analytical, curious by data and articulate in connecting insights to strategies that demonstrate creativity and have a compelling story arc and narrative.• A strategic problem solver who can build a strong vision and strategy to guide the team through ambiguity and change.• Excellent executional oversight to think ahead and anticipate all moving parts to deliver excellence in our drumbeat of content.• Strong written and oral communication skills to be able to build consensus among leadership and XFN partners.• An orchestrator who will cohesively partner with teammates, leaders, and internal partners in research, sales, comms, marketing, and other relevant teams.• Experience in media industry.• Experience in supervising others and leading cross-functional projects.Benefits & Perks:Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.Equal Opportunity EmployerWalmart, Inc. is an Equal Opportunity Employer - By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, ideas and opinions - while being inclusive of all people.Who We AreJoin Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But you'll quickly find we're a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world's most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement. From day one, you'll be empowered and equipped to do the best work of your life. careers.walmart.comAt Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.For information about PTO, see https://one.walmart.com/notices .Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.For information about benefits and eligibility, see One.Walmart .Hoboken, New Jersey US-10279:The annual salary range for this position is $132,000.00-$264,000.00San Bruno, California US-08848:The annual salary range for this position is $143,000.00-$286,000.00Bentonville, Arkansas US-09401:The annual salary range for this position is $110,000.00-$220,000.00Additional compensation includes annual or quarterly performance bonuses.Additional compensation for certain positions may also include:- StockMinimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.Bachelor's degree in Business, Marketing, Communications, or related field and 4 years' experience in marketing or related field OR 7 years'experience in marketing or related field.1 year's supervisory experience or experience leading cross-functional projects.Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.Leading cross-functional projects, Marketing, SupervisoryMasters: Business AdministrationPrimary Location...221 River St, Hoboken, NJ 07030, United States of America
Walmart Glassdoor Company Review
3.4 Glassdoor star iconGlassdoor star iconGlassdoor star icon Glassdoor star icon Glassdoor star icon
Walmart DE&I Review
No rating Glassdoor star iconGlassdoor star iconGlassdoor star iconGlassdoor star iconGlassdoor star icon
CEO of Walmart
Walmart CEO photo
Doug McMillon
Approve of CEO

Average salary estimate

$198000 / YEARLY (est.)
min
max
$110000K
$286000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Director, Marketing Planning And Strategy - Walmart Connect, Walmart

Walmart Connect is seeking a talented and driven Director of Marketing Planning and Strategy in New Rochelle, NY, who will lead our Category Insights and Trends Team. In this pivotal role, you’ll partner closely with marketing, sales, and suppliers to deliver insights-driven media and marketing strategies that elevate our business across various verticals. We’re looking for someone with a proven record of leadership and the ability to motivate a high-performing team to achieve excellence. If you have a knack for storytelling and can translate complex data into compelling narratives, this job might just be your next big opportunity. You’ll oversee a team of 16, including four direct reports, ensuring they’re not only achieving their key objectives but also fostering a positive team culture. Your role will involve strategizing with cross-functional leaders to enhance significant growth areas and supporting the internal and external needs of our sales and marketing teams. Experience in media and e-commerce will bolster your candidacy as we search for a strategic problem solver who thrives in dynamic environments. If you’re passionate about making an impact, ready to lead with innovation, and capable of elevating customer experiences through data-driven insights, we want to hear from you! This is an in-office position; you will spend most of your workdays in either Hoboken, NJ; Bentonville, AR; or San Bruno, CA, helping Walmart Connect connect with our partners and drive results like never before.

Frequently Asked Questions (FAQs) for Director, Marketing Planning And Strategy - Walmart Connect Role at Walmart
What are the responsibilities of the Director of Marketing Planning and Strategy at Walmart Connect?

As the Director of Marketing Planning and Strategy at Walmart Connect, you will lead the Category Insights and Trends Team, manage a team of analytic marketers, and oversee the development of insights and thought leadership deliverables. Your responsibilities will include collaborating with cross-functional leaders, optimizing content strategies, and ensuring that all communications convey analytical rigor mixed with compelling storytelling.

Join Rise to see the full answer
What qualifications are necessary for the Director of Marketing Planning and Strategy role at Walmart Connect?

To qualify for the Director of Marketing Planning and Strategy position at Walmart Connect, candidates need a Bachelor's degree in Business, Marketing, or a related field and a minimum of 4 years of marketing experience. Additionally, possessing at least 1 year of supervisory experience is essential, along with extensive experience in media/marketing sales enablement.

Join Rise to see the full answer
What is the team structure for the Director of Marketing Planning and Strategy at Walmart Connect?

In the role of Director of Marketing Planning and Strategy at Walmart Connect, you will manage a total of 16 team members, including 4 direct reports. You will build a positive team culture while setting and delivering objectives that align with business leadership goals and providing coaching and developmental plans for your team.

Join Rise to see the full answer
What skills are needed to excel as the Director of Marketing Planning and Strategy at Walmart Connect?

Successful candidates for the Director of Marketing Planning and Strategy position at Walmart Connect should possess strong analytical skills combined with exceptional storytelling abilities. Strategic thinking, excellent verbal and written communication skills, and a capacity to lead cross-functional projects are crucial for excelling in this role within the fast-paced environment of Walmart Connect.

Join Rise to see the full answer
How does the Director of Marketing Planning and Strategy support growth at Walmart Connect?

The Director of Marketing Planning and Strategy at Walmart Connect plays a crucial role in driving growth by leveraging data and insights to construct narratives that connect with customers. You will collaborate with internal teams to create impactful content while developing scalable sales enablement solutions aimed at delivering tangible results through the organization's media and marketing strategies.

Join Rise to see the full answer
Common Interview Questions for Director, Marketing Planning And Strategy - Walmart Connect
Can you describe your approach to leading a high-performing team in a marketing environment?

When leading a high-performing team, I prioritize open communication and empowerment. I believe in setting clear objectives and fostering an environment where creative ideas flourish. Additionally, I focus on individual growth plans, ensuring that each team member feels valued and motivated, which enhances collaboration and productivity.

Join Rise to see the full answer
How do you translate complex data into compelling narratives for stakeholders?

Translating complex data into narratives starts with understanding the audience's needs. I distill insights into simple terms while maintaining the essence of the data. Using storytelling techniques such as relatable examples and clear visuals, I create narratives that drive home the key messages and facilitate decision-making.

Join Rise to see the full answer
What strategies do you employ for effective cross-functional collaboration?

Effective cross-functional collaboration requires building strong relationships and trust. I establish regular communication channels, set shared goals, and create collaborative workshops to align cross-departmental priorities. I also value feedback and openly encourage team members to share their thoughts, leading to innovative solutions.

Join Rise to see the full answer
How do you measure the success of a marketing strategy?

Success measurement is multi-faceted. I utilize key performance indicators (KPIs) such as engagement rates, conversion rates, and sales growth tied to specific campaigns. Analyzing these metrics alongside qualitative feedback helps me assess the full impact of our marketing strategies.

Join Rise to see the full answer
What is your approach to mentoring and developing team members?

My mentorship approach involves regular one-on-one sessions to discuss career aspirations and provide constructive feedback. I ensure that team members have access to training resources and learning opportunities, creating a personalized development path to enhance their skills and confidence.

Join Rise to see the full answer
Can you share an example of a successful marketing campaign you've led?

Certainly! One of my successful campaigns involved leveraging customer insights to reshape our strategy. By analyzing data trends, we targeted a new demographic, which resulted in a 30% increase in engagement. We creatively tailored our messaging, and through strategic partnerships, we amplified our reach, ultimately driving significant sales growth.

Join Rise to see the full answer
How do you stay updated with the latest trends in marketing and media?

I stay updated by actively engaging with industry news, attending webinars and conferences, and networking with other marketing professionals. I follow key thought leaders on social media and read relevant publications to remain informed about emerging trends and technologies that can influence our strategy.

Join Rise to see the full answer
What techniques do you use to ensure your marketing strategies align with corporate objectives?

To align my marketing strategies with corporate objectives, I regularly review and integrate business goals into our planning processes. I work closely with leadership to ensure clarity on priorities and continually adjust our strategies based on feedback and performance metrics to ensure alignment.

Join Rise to see the full answer
What is your experience with data analytics tools?

I have extensive experience using various data analytics tools, including Google Analytics, Tableau, and CRM systems. These tools enable me to gather insights on customer behavior, campaign performance, and market trends, which I leverage to inform decisions and develop strategies.

Join Rise to see the full answer
How do you approach creating a content marketing strategy?

When creating a content marketing strategy, I start by identifying target audiences and their pain points. I conduct thorough research and competitive analysis, then develop a content calendar that incorporates various formats such as blogs, videos, and social media posts to ensure engagement across multiple channels.

Join Rise to see the full answer
Similar Jobs
Photo of the Rise User
Posted 12 days ago
Photo of the Rise User
Posted 6 days ago
Photo of the Rise User
WalkMe Remote No location specified
Posted 12 days ago
Photo of the Rise User
SASMAR Remote No location specified
Posted 8 days ago
Photo of the Rise User
Visa Remote San Francisco, CA, USA
Posted 10 days ago
Photo of the Rise User
Sosemo Hybrid New York, NY
Posted 3 days ago

"To save people money so they can live better.”

6423 jobs
MATCH
Calculating your matching score...
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
December 19, 2024

Subscribe to Rise newsletter

Risa star 🔮 Hi, I'm Risa! Your AI
Career Copilot
Want to see a list of jobs tailored to
you, just ask me below!