Job details

Sr. Product Marketing Manager

Why Work at Reputation?

Reputation reached over $100m in Annual Recurring Revenue (ARR) in 2022 and continues to grow worldwide.
We've raised over $200 million in funding from A-list venture capital firms such as Bessemer Venture Partner and Kleiner Perkins, including $150 million in equity financing from Marlin Equity Partners in January 2022.
Reputation is trusted by more than 250 partners, including Google, Facebook, Salesforce, J.D. Power, Amazon and Web.com.
Our industry leading platform has been recognized by Forrester and Gartner as a vendor of choice in Voice of the Customer, Customer Feedback Management, and Social Suites research reports.
The platform is used by 10+ major automotive OEMs and 16,000 auto dealerships, more than 250 healthcare systems, and over 100 leading property management firms.
Our executive management team is committed to building a performance-based culture where excellence is rewarded and careers are developed.
Who thrives at Reputation? Managers who embody a player-coach mentality. Employees who value teamwork and cross-functional collaboration. People who emphasize perseverance and hustle over quick wins and luck.
Our Mission: We exist to forge relationships between companies and communities.

Job Summary:

As the Sr. Product Marketing Manager at Reputation, you will be responsible for developing and executing product marketing strategies that drive product awareness, adoption, and growth. You will collaborate with cross-functional teams including Product, Sales, and Marketing to develop compelling product narratives, assets, and campaigns that resonate with our target audiences and contribute to growth. This position reports to the VP of Product & Industry Marketing with responsibilities that include development and execution of product launches, sales enablement, product collateral, and competitive analysis.

We are seeking an expert story-teller that can clearly and succinctly articulate the value of Reputation’s offerings to the market. You should be highly organized and able to manage multiple projects and priorities simultaneously. You are a positive and collaborative team player who can work effectively with cross-functional teams, including Product, Sales, and Marketing, and able to build strong relationships with stakeholders at all levels of the organization.

Key Responsibilities:

Develop value-based product positioning and messaging that clearly differentiates Reputation's products from competitors, and personalize for key industry verticals and multiple personas
Conduct market research and customer interviews to gain a deep understanding of the unique needs and pain points across different customer segments, while creating targeted messaging and assets that speak directly to those audiences.
Plan and execute go-to-market plans for product launches, including messaging, sales enablement materials, and market-facing collateral across various channels
Collaborate with cross-functional teams, including Product, Sales, and Marketing to ensure successful execution of product launches
Partner with Sales teams to develop impactful sales enablement tools such as pitch decks, case studies, and product videos that clearly communicate the value of our products to prospects and customers across personas and verticals
Partner with Product Management to influence product roadmap with market and voice of customer insights. Deeply understand product strategy, features, benefits, and value propositions and translate them into customer-facing messaging and assets
Partner with Growth & Corporate Marketing teams to support demand gen campaigns, and develop content assets that support product marketing initiatives and key themes, such as primary long & short form assets, product demo videos, and webinars
Measure and report on the effectiveness of product marketing campaigns, including engagement, conversion rates, and revenue impact
Develop relationships with key stakeholders across the organization to ensure cross-functional alignment and successful execution of product marketing initiatives

Qualifications:

Bachelor's degree in Marketing, Business, or related field, MBA a plus
7+ years of experience in B2B SaaS product marketing, with a strong emphasis on product launches and go-to-market strategy development
Experience in storytelling and asset development, including creating compelling narratives, product messaging, and sales collateral
Experience working with cross-functional teams and managing multiple projects simultaneously
Excellent communication skills, including the ability to communicate complex ideas clearly and succinctly
Strong leadership skills and ability to influence stakeholders at all levels of the organization
Proven track record of driving results in a fast-paced, dynamic environment

When you join Reputation, you can expect:

Flexible working arrangements.
Career growth with paid training tuition opportunities.
Active Employee Resource Groups (ERGs) to engage with.
An equitable work environment.

Our employees say it best:

According to Glassdoor, 94% of our employees approve of our CEO, Joe Fuca.

Our employees highlight our:

Ample Opportunities- “There are many opportunities to learn and grow. Many open roles are replaced with internal promotions.”
Positive Culture-
"Great opportunity and exceptional culture."
“You will never have a better culture anywhere else. Period.”
Training and Tools- “All managers truly want you to succeed, and you are given great tools and training to be successful in your role.”
Balance- “Great work life balance and awesome team environment!”

Diversity Programs & Initiatives:

Our Reputation Nation spans around the world. This global perspective allows us to intentionally unlock the magic that comes from diversity of experience to contribute to our success.

At Reputation, we believe in:

Diversity: Embracing a culture that values uniqueness.
Inclusion: Inviting diverse groups to take part in company life.
Belonging: Helping each individual feel accepted for who they are.

"At Reputation, we see diversity and inclusion as the foundation for an equitable workplace. Our goal is to empower all of our employees, regardless of their background, to make an impact in their work each and every day." - Joe Fuca, CEO, Reputation

Additionally, we offer a variety of benefits and perks, such as:

Flexible PTO
Paid company holidays
4 company provided, “Recharge Days”, which are wellness days off for the entire company
Several active Employee Resource Groups (ERG’s) to help foster inclusion and community
Employee Assistance Program
Access to a wide variety of unique perks and apps: Ginger, Calm, Headspace, Carrot Fertility, Aaptiv, Omada, One Medical, SoFi
Fetch Pet Insurance
401K
Health, dental and vision insurance
Paid maternity leave
Employer paid short term and long term disability and life insurance

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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