Marketing Science Analyst

OverviewWe are not just offering a job but a meaningful career! Come join our passionate team!As a Fortune 50 company, we hire the best employees to serve our customers, making us a leader in the insurance and financial services industry. State Farm embraces diversity and inclusion to ensure a workforce that is engaged, builds on the strengths and talents of all associates, and creates a Good Neighbor culture.We offer competitive benefits and pay with the potential for an annual financial award based on both individual and enterprise performance. Our employees have an opportunity to participate in volunteer events within the community and engage in a learning culture. We offer programs to assist with tuition reimbursement, professional designations, employee development, wellness initiatives, and more!Visit our Careers page for more information on our benefits, locations and the process of joining the State Farm team!HYBRID: Qualified candidates (in or near hub locations listed below) should plan to spend time working from home and some time working in the office as part of our hybrid work environment.REMOTE: Qualified candidates (outside of hub locations listed below) may be considered for 100% remote work arrangements based on where a candidate currently resides or is currently located.HUB LOCATIONS: Dunwoody, GA; Richardson, TX; Tempe, AZ; or Bloomington, ILSPONSORSHIP: Applicants are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work authorization (e.g. H-1B visa) for this opportunity.For Los Angeles candidates: Pursuant to the Los Angeles Fair Chance Initiative for Hiring, we will consider for employment qualified applicants with criminal histories.For San Francisco candidates: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.For Vermont candidates: Potential salary range: $75,260.25-142,000.00For Colorado, Hawaii, Maryland, Washington State, and Washington D.C. candidates: Potential salary range: $75,260.25-156,200.00Application deadline is expected to close on 8/13/2024. Applicant volume and hiring needs may result in early closure or extension beyond the listed deadline. To submit an application, click "Apply" on the job listing page on the State Farm career site.For California, New York, and Connecticut candidates:Potential salary range: $75,260.25-$177,500.00Potential yearly incentive pay: up to 15% of base salaryCompetitive Benefits, including:401k PlanHealth InsuranceDental/Vision plansLife InsurancePaid Time OffAnnual Merit IncreasesTuition ReimbursementHealth InitiativesFor more details visit our benefits summary pageResponsibilitiesThe Marketing Science Analyst is responsible for insights, optimization, performance measurement, advanced statistical analysis, experimental design & testing, and next-step recommendations for lower/mid-funnel marketing tactics.We're looking for a candidate with experience in conducting formal analyses and reporting on marketing tactics, with an emphasis on direct marketing (email, text, and direct), as well as having an understanding of how machine learning models can be leveraged in tactical executions.As a Marketing Science Analyst, you will get to:• Work closely with business partners to define tactic goals and objectives.• Leverage data to derive insights and inform marketing tactic execution.• Employ analytical and quantitative skills by using data and metrics to test theories, confirm assumptions, generate insights/recommendations, and measure success.• Compile, prepare, and translate complex data into concise reports and dashboards that provide insights and informs next-step actions.• Identify opportunities for increasing efficiency and consistency within work processes.• Remain current on industry trends and brings forward opportunities for innovation.Qualifications• Ability to extract, manipulate and analyze large and complex sets of data to provide business insights across a broad range of needs and target audiences.• Experience conducting assessments of lower/mid funnel marketing performance with an emphasis on direct marketing channels.• Working knowledge of experimental design and other advanced statistical techniques.• Experience producing reports and dashboards using business intelligence and visualization tools (e.g., Microsoft Excel, Tableau, QlikView, PowerBI, etc).• Experience working across multiple computing platforms and operating systems, with an emphasis on AWS, but including other platforms as well (such as Hadoop or DB2).• Proficiency in SQL, Python, R, or SAS, or an ability to readily acquire proficiency based on experience with comparable programming/querying languages.• Ability to work effectively, both individually and as a member of a project team.• Ability to collaborate across organizational departments, build relationships, and present to a variety of audiences at all levels of the enterprise.#LI-BS1SFARM#LI-Hybrid#LI-Remote