As a Working Student in Content Marketing at Statista, your primary responsibilities will include overseeing the content marketing process from beginning to end, working closely with our marketing expert. You'll be tasked with structuring content, creating engaging pieces for channels like LinkedIn, and measuring the success of your marketing efforts against key performance indicators (KPIs). This is an exciting opportunity to collaborate with various teams to enhance our social media presence and develop compelling content formats.

To qualify for the Working Student Content Marketing position at Statista, you should be pursuing a degree in media studies or possess relevant experience in (digital) marketing. A strong affinity for social media is essential, along with excellent communication skills and the ability to present content tailored to different platforms. Familiarity with common office software, a quick learning curve with new tools, and proficiency in both German and English are also required.

As a Working Student in Content Marketing at Statista, you'll enjoy numerous benefits including a high degree of creative freedom, the opportunity to work in a flat hierarchal structure, and a diverse team of creative minds. You'll also have excellent development and career opportunities through Statista University, providing extensive training and personalized coaching. Additionally, you'll work in a prime downtown office in Hamburg with access to various snacks and beverages, enjoy team events, and have the flexibility of hybrid working.

The Working Student Content Marketing role at Statista requires a commitment of 15-20 hours per week. This flexible schedule allows you to balance your academic responsibilities while gaining valuable hands-on experience in a dynamic work environment. If you're interested in an internship, a full-time commitment of at least four months is necessary.

The Working Student in Content Marketing position at Statista is expected to start as early as March or April 2025. When applying, make sure to specify your availability to assist our team in planning for the role.

In content marketing, understanding your audience is crucial. Tailoring your content to meet the interests and needs of your target audience can drive engagement and enhance brand visibility. Highlight your knowledge of audience research methods and how this informs content strategy.

Discuss specific platforms you've used, the types of content you've created, and any metrics or KPIs you've measured success by. Sharing examples of successful campaigns can demonstrate your understanding of social media marketing intricacies.

Talk about relevant metrics like engagement rates, website traffic, or conversion rates. Mention any tools you’ve used to analyze this data and how you've adjusted your strategies based on your findings.

Express your enthusiasm for Statista’s innovative approach to data-driven business models and your excitement about contributing to a diverse team. Highlight your alignment with the company's values and your eagerness to learn from industry experts.

Provide details about your specific role in the project, the objectives, the strategies employed, and the results achieved. Be as specific as possible with data to illustrate your impact.

Mention any specific content management systems (like Storyblok) or design tools (like Canva) you have experience with. Emphasize your aptitude for quickly learning new tools as needed.

Discuss resources you follow such as blogs, podcasts, or online courses. You can mention specific thought leaders in the industry whose insights you value, showing your proactive approach to continuous learning.

Reflect on a specific instance where you received feedback, how you implemented it, and the positive outcome. This demonstrates your adaptability and willingness to grow.

Explain your process for tailoring content to diverse audience segments based on their preferences and behaviors. Highlight any segmentation strategies you've employed in past projects.

Share your insights into emerging trends such as increased importance of video content, the growth of interactive content, or the necessity for a data-driven approach. Make sure to tie your answer back to how it might impact Statista's strategies.