Paid Media Specialist (Contract)

The Paid Media Specialist at Strive Messaging will set up and optimize Google Ads campaigns, conduct keyword research, perform competitor analysis, and monitor ad performance. This role is crucial in creating impactful digital outreach strategies that resonate with forward-thinking nonprofits, and closely partnering with the marketing lead to ensure alignment with the overall SEO vision.

To excel as a Paid Media Specialist at Strive, candidates should have proven experience in setting up Google Ads campaigns, a strong understanding of SEO best practices, and proficiency in Google Ads Manager and Analytics. Excellent analytical skills, attention to detail, and effective communication abilities are also essential for measuring and optimizing campaign performance.

The contract for the Paid Media Specialist role at Strive Messaging is for 4 weeks. However, there is a possibility of extension based on performance and the company's needs, making it a great opportunity for those looking to showcase their skills in a meaningful way.

As a Paid Media Specialist at Strive, you will primarily work with Google Ads Manager and Google Analytics. Your experience with these tools will play a vital role in setting up campaigns, analyzing performance metrics, and making recommendations for optimization to drive the greatest return on investment.

Interested candidates can apply for the Paid Media Specialist position at Strive Messaging by submitting their resume, a statement of interest, samples of their past work in Google Ads, their desired hourly rate, and a proposed project timeline with a breakdown of hours for the outlined requirements.

When answering this question, detail your experience in creating, managing, and optimizing Google Ads campaigns. Mention specific campaigns you've managed, key metrics you've tracked, and the outcomes of those campaigns. Highlight how your strategic choices, such as keyword selection, contributed to overall campaign success, especially in mission-driven contexts.

Discuss your methods for staying informed, such as following industry blogs, attending webinars, or participating in forums. Explain how you've applied new knowledge to your work in past roles, ensuring you're leveraging the latest trends and tools effectively in your campaigns.

Talk about your approach to keyword research, using tools like Google Keyword Planner and exploring competitor keywords. Explain how you analyze search intent, volume, and competition, and give an example of how this research has led to successful ad targeting in your past projects.

Explain your process for analyzing metrics to identify underperforming ads. Discuss how you typically troubleshoot these issues, whether it's adjusting targeting, refining ad copy, or experimenting with landing page optimization to improve performance and ROI.

Share a compelling case study that outlines the campaign's goals, the strategies you implemented, and the measurable results achieved. Be sure to emphasize teamwork, the data analysis that guided decisions, and how the campaign aligned with broader nonprofit missions if applicable.

Illustrate the importance of data analytics in guiding all aspects of your campaign—from initial setup to ongoing optimization. Describe how you've leveraged analytics tools to make informed decisions, reacting quickly to data trends to ensure campaigns remain effective.

Discuss the key performance indicators (KPIs) you prioritize, such as click-through rates, conversion rates, ROI, and customer acquisition costs. Illustrate how you set benchmarks and use data to analyze overall campaign effectiveness and inform future strategies.

Explain how you align your PPC efforts with SEO to enhance overall visibility. Mention techniques like using keyword research to inform both ad copy and organic SEO efforts, ensuring a cohesive digital strategy that maximizes reach and engagement.

Outline your methodology for competitor analysis, discussing tools you use, metrics you evaluate, and how you apply this insight to your own campaigns. Describe how understanding competitor strategies informs your keyword choices and ad positioning.

Discuss the principles you follow for crafting engaging ad copy, including understanding your audience, using persuasive language, and optimizing for keywords. Share examples of ad copy you've created that resulted in high engagement rates.