Senior Social Media Specialist

COMPANY BACKGROUND

Love. It’s what makes Subaru, Subaru®. As a leading auto brand in the US, we strive to be More Than a Car Company®. Subaru believes in being a positive force in the communities in which we live and work, not just with donations but with actions that set an example for others to follow. That’s what we call our Subaru Love Promise®.

Subaru is a globally renowned automobile manufacturer known for its commitment to innovation, safety, and sustainability. With a rich history dating back to 1953, Subaru has consistently pushed the boundaries of automotive engineering to deliver vehicles that offer not only exceptional performance but also a unique blend of utility and adventure.

Subaru's company culture is built on collaboration, diversity, and a shared passion for our product. We foster an inclusive environment that encourages employees to bring their unique perspectives and talents to the table. Our team members are driven by a common goal: to create exceptional vehicles that inspire and delight our customers.

• Sources the best social media brand stories across the Subaru organization and creates and/or curates any/all published content (static images, video, etc.) and customizes content as needed for deployment across all individual social media platforms.
• Maintains responsibility for the deployment of approximately half (~50%) of Subaru of America’s (SOA's) posts throughout the year (approximately one thousand [~1,000] deployments/year out of two thousand [~2,000] across the brand; colleague will deploy approximately half [~50%] of other posts).
• Measures performance of paid and organic social campaigns and provides key learnings and optimization recommendations.
• Acts as a social media thought leader within SOA, providing strategic counsel, best practices, and a measurement plan for campaign-level project managers.
• Supports influencer campaign and relationship management including: 
  • Creating influencer project briefs to inform agency partners. 
  • Identifying and vetting prospective influencers. 
  • Developing or reviewing directional creative briefs for influencer campaigns. 
  • Drafting influencer agreements from contract template in consultation with Social Media & Influencer Strategy Manager. 
  • Ordering and tracking vehicles and accessories. 
  • Utilizing Docusign templates to issue promotional lease agreements. 
  • Reviewing and providing feedback on influencer content. 
  • Supporting influencer engagement programs by resharing influencer content on SOA social channels.
• Stays updated on current issues/events, as well as trends, tools. and best practices in social media to maximize opportunities and continually evolve our strategic plan.
• Collaborates with Social Media & Influencer Strategy Manager to implement any changes to the evolving social media landscape (this includes emerging trends, new or evolving social platforms, channel optimization, cross-post brand strategy, and measurement/deployment tools).
• Follows corporate policies and guidelines to ensure consistency in brand voice and adherence to our overarching social strategy.

• Experience planning, executing, and reporting for campaigns across social media platforms such as Facebook, Twitter/X, Instagram, Pinterest, LinkedIn, and YouTube.
• Content creation capabilities, including photo/video capture and light editing in Photoshop, Adobe Express, CapCut.
• Organized self-starter with strong problem-solving skills and the ability to work independently, multi-task, manage projects, and handle time-sensitive material in a fast-paced work environment.
• Strong analytical skills with solid understanding of social media analytics including Sprout Social, Facebook and Instagram Insights, and Twitter/X and TikTok Analytics.
• Demonstrated excellent social media judgement (ex: knowing what to say and when to say it, how to best respond to fans/customers, etc.).
• Up-to-date knowledge of the latest digital technologies and social media trends.
• Genuine interest in Subaru and automotive industry.
• Experience with influencer marketing, Preferred.
• Drivers License Required. 

• Hybrid Role: Remote work 2 days per week (After 90 Days Onboarding)   
• Travel: 20%

EDUCATION/EXPERIENCE REQUIREMENTS: 4-Year College Degree (BA, BS) and 2-4 years' of relevant experience required

COMPENSATION: The recruiting base salary range for this full-time position is $70000 - $95000 / year. Within the range, individual pay is determined by factors, including job-related skills, experience, and relevant education or training. (Internal Job Grade: P2) 

WHY JOIN US? In addition to competitive salary, Subaru offers an amazing benefits package that includes:

   Total Rewards & Benefits:

• Medical, Dental, Vision Plans
• Pension, Profit Sharing, and 401K Match Offerings
• 15 Vacation days, 5 Floating Holidays, and 5 Sick days, and 9 Company Holidays
• Tuition Reimbursement Program: $15,000 yearly benefit
• Vehicle Discount Programs

   Learning & Development:

• Professional growth and development opportunities
• Direct partnership with senior leadership
• Formal Mentorship Program
• LinkedIn Learning License 

   Visit our Careers landing page for additional information about our compensation and benefit programs.