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Senior Social Media Specialist

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COMPANY BACKGROUND

Love. It’s what makes Subaru, Subaru®. As a leading auto brand in the US, we strive to be More Than a Car Company®. Subaru believes in being a positive force in the communities in which we live and work, not just with donations but with actions that set an example for others to follow. That’s what we call our Subaru Love Promise®.

Subaru is a globally renowned automobile manufacturer known for its commitment to innovation, safety, and sustainability. With a rich history dating back to 1953, Subaru has consistently pushed the boundaries of automotive engineering to deliver vehicles that offer not only exceptional performance but also a unique blend of utility and adventure.

Subaru's company culture is built on collaboration, diversity, and a shared passion for our product. We foster an inclusive environment that encourages employees to bring their unique perspectives and talents to the table. Our team members are driven by a common goal: to create exceptional vehicles that inspire and delight our customers.

SUMMARY

Fuels the company's social media channels with engaging social-first Subaru brand content developed in partnership with stakeholders across the organization, sourced from our vehicle owners and brand fans, and/or creates custom content as needed. Collaborates with Social Media & Influencer Strategy Manager on influencer campaign management and paid social creative reviews. Tracks and understands social performance metrics, as well as how to implement key learnings into social media strategy to increase Subaru brand affinity and demand.

PRIMARY RESPONSIBILITIES

Sources the best social media brand stories across the Subaru organization and creates and/or curates any/all published content (static images, video, etc.) and customizes content as needed for deployment across all individual social media platforms.
Maintains responsibility for the deployment of approximately half (~50%) of Subaru of America’s (SOA's) posts throughout the year (approximately one thousand [~1,000] deployments/year out of two thousand [~2,000] across the brand; colleague will deploy approximately half [~50%] of other posts).
Measures performance of paid and organic social campaigns and provides key learnings and optimization recommendations.
Acts as a social media thought leader within SOA, providing strategic counsel, best practices, and a measurement plan for campaign-level project managers.
Supports influencer campaign and relationship management including:
- Creating influencer project briefs to inform agency partners.
- Identifying and vetting prospective influencers.
- Developing or reviewing directional creative briefs for influencer campaigns.
- Drafting influencer agreements from contract template in consultation with Social Media & Influencer Strategy Manager.
- Ordering and tracking vehicles and accessories.
- Utilizing Docusign templates to issue promotional lease agreements.
- Reviewing and providing feedback on influencer content.
- Supporting influencer engagement programs by resharing influencer content on SOA social channels.
Stays updated on current issues/events, as well as trends, tools. and best practices in social media to maximize opportunities and continually evolve our strategic plan.
Collaborates with Social Media & Influencer Strategy Manager to implement any changes to the evolving social media landscape (this includes emerging trends, new or evolving social platforms, channel optimization, cross-post brand strategy, and measurement/deployment tools).
Follows corporate policies and guidelines to ensure consistency in brand voice and adherence to our overarching social strategy.

ADDITIONAL RESPONSIBILITIES

Attends brand and product, corporate social responsibility, and enthusiast events to cover for social media channels and/or manage influencers in attendance.

REQUIRED SKILLS AND PERSONAL QUALIFICATIONS

Experience planning, executing, and reporting for campaigns across social media platforms such as Facebook, Twitter/X, Instagram, Pinterest, LinkedIn, and YouTube.
Content creation capabilities, including photo/video capture and light editing in Photoshop, Adobe Express, CapCut.
Organized self-starter with strong problem-solving skills and the ability to work independently, multi-task, manage projects, and handle time-sensitive material in a fast-paced work environment.
Strong analytical skills with solid understanding of social media analytics including Sprout Social, Facebook and Instagram Insights, and Twitter/X and TikTok Analytics.
Demonstrated excellent social media judgement (ex: knowing what to say and when to say it, how to best respond to fans/customers, etc.).
Up-to-date knowledge of the latest digital technologies and social media trends.
Genuine interest in Subaru and automotive industry.
Experience with influencer marketing, Preferred.
Drivers License Required.

WORK ENVIORNMENT

Hybrid Role: Remote work 2 days per week (After 90 Days Onboarding)
Travel: 20%

EDUCATION/EXPERIENCE REQUIREMENTS: 4-Year College Degree (BA, BS) and 2-4 years' of relevant experience required

COMPENSATION: The recruiting base salary range for this full-time position is $70000 - $95000 / year. Within the range, individual pay is determined by factors, including job-related skills, experience, and relevant education or training. (Internal Job Grade: P2)

WHY JOIN US? In addition to competitive salary, Subaru offers an amazing benefits package that includes:

Total Rewards & Benefits:

Medical, Dental, Vision Plans
Pension, Profit Sharing, and 401K Match Offerings
15 Vacation days, 5 Floating Holidays, and 5 Sick days, and 9 Company Holidays
Tuition Reimbursement Program: $15,000 yearly benefit
Vehicle Discount Programs

Learning & Development:

Professional growth and development opportunities
Direct partnership with senior leadership
Formal Mentorship Program
LinkedIn Learning License

Visit our Careers landing page for additional information about our compensation and benefit programs.

Average salary estimate

$82500 / YEARLY (est.)

min

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$70000K

$95000K

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What You Should Know About Senior Social Media Specialist, Subaru Corporation

If you're passionate about social media and want to join a company that values community and innovation, consider the Senior Social Media Specialist role at Subaru in Camden, New Jersey. Subaru is more than just a car manufacturer; it’s a brand driven by love and a commitment to create exceptional vehicles. In this role, you'll be at the forefront of our social media strategy, collaborating with different stakeholders to showcase the Subaru story through engaging content that resonates with our fans and vehicle owners. You’ll curate and create content for various social media platforms and manage about half of the company’s annual social media posts. This means you’ll have a direct hand in storytelling for a global brand! You'll also measure and analyze campaign performances, providing insights that help optimize our social strategies. As a Senior Social Media Specialist, being a thought leader in the company is essential—you'll provide best practices and strategic counsel, guiding campaign-level project managers on effective social media usage. Additionally, you will support influencer campaigns by vetting prospective influencers, drafting project briefs, and analyzing campaign content. Subaru offers a hybrid work environment after your onboarding period, allowing you to maintain a great work-life balance. If you’re looking for an opportunity that combines influence, creativity, and a genuine passion for the automotive industry, Subaru is ready to welcome you to the team!

Frequently Asked Questions (FAQs) for Senior Social Media Specialist Role at Subaru Corporation

What are the primary responsibilities of the Senior Social Media Specialist at Subaru?

As the Senior Social Media Specialist at Subaru, you will be responsible for developing engaging social media content and curating brand stories across various platforms. You’ll manage approximately half of Subaru of America’s social media posts, track performance metrics, and provide insights for strategic improvements. Additionally, you'll support influencer campaigns, maintain brand voice consistency, and collaborate with various stakeholders within the company.