Head of Content & Editorial

The Head of Content & Editorial at Superpower will lead the editorial team, define our creative direction, and create various types of content, from longform essays to thoughtful marketing campaigns. They will work closely with clinical and product teams to translate complex health concepts into accessible narratives, ensuring that our voice is authentic and impactful.

Candidates for the Head of Content & Editorial role at Superpower should have a deep personal passion for health, performance, and longevity, alongside a proven track record in producing original content. Experience in creative roles at brand-driven companies, and a strong eye for aesthetics are also critical in order to thrive in this innovative environment.

Superpower fosters a unique culture rooted in high standards and commitment to health-first values. Team members are encouraged to bring their best work and prioritize personal well-being, creating an environment that aims to set the gold standard for health culture in the workplace.

The Head of Content & Editorial plays a vital role in reinforcing Superpower’s mission to innovate in preventive healthcare. By defining our editorial voice and producing compelling content, they will help shape the narrative around health and longevity, ultimately influencing how a broad audience perceives these critical topics.

The Head of Content & Editorial at Superpower will create a range of content, including longform essays, interviews, and thought-leadership pieces that encapsulate the essence of health, longevity, and human potential. Their work will not only be informative but also shareable and engaging, enhancing our brand’s presence.

To define an editorial voice, I start by understanding the brand's core mission and values. This involves conducting audience research, analyzing competitors, and identifying key messaging pillars. I emphasize authenticity and seek to create a voice that resonates with the audience while staying true to the brand's identity.

In my previous role, I tackled complex medical topics by breaking them down into relatable language and using engaging visuals. For instance, I created infographics that illustrated key health data, turning intimidating statistics into a digestible narrative that readers found approachable and shareable.

Collaboration with clinical teams requires open communication and a willingness to learn. I would establish regular check-ins to discuss ongoing projects, seek their insights, and ensure that their expertise informs our content. Building a strong relationship based on trust will enhance the authenticity of the material we produce.

A successful health campaign should engage the target audience emotionally while providing valuable information. Key elements include a clear objective, audience-targeted messaging, compelling storytelling, cohesive design, and an effective distribution strategy that reaches the intended demographic where they are most active.

I stay informed on industry trends and emerging health topics through regular research and networking with thought leaders. I encourage a culture of creativity within the team, exploring new formats and technologies that can make our content more engaging and relevant to our audience.

When measuring content success, I consider metrics such as engagement rates, shares, reading time, and conversion rates. It's important to combine quantitative data with qualitative feedback to assess whether our content resonates and fulfills its intended purpose.

When faced with a creative block, I often shift my perspective by taking a break or seeking inspiration outside my usual sources. I also find brainstorming sessions with my team or reviewing successful past projects can ignite new ideas and help cultivate a more innovative approach to content development.

Audience feedback is invaluable in shaping our content strategy. I actively seek feedback through comments, surveys, and analytics. This insight allows us to understand what resonates with our audience, helping us refine our messaging and create content that aligns with their needs and interests.

I have extensive experience with branded storytelling, which involves crafting narratives that align with the brand's values while engaging the audience. For instance, I developed a campaign that told the stories of real customers and their experiences, creating a powerful connection between the brand and its consumers.

The future of health content will focus on personalized, evidence-based narratives that resonate with individual experiences. I see a growing demand for interactive content, such as webinars and AI-driven health assessments, that create engaging experiences and empower users with knowledge about their health journey.