SEM Account Manager

ob Summary:

As an SEM Account Manager, you will lead client engagements to drive digital success through Google Ads. You will be responsible for providing strategic guidance, optimizing campaigns, and ensuring high-quality service delivery. This role demands strong analytical skills, strategic thinking, and effective communication.

Responsibilities:

Client Engagement:

• Serve as the primary or secondary point of contact for a portfolio of B2B and eCommerce clients.
• Develop and execute customized Google Ads strategies to meet client objectives.
• Conduct regular check-ins, status updates, and strategy sessions with clients.
• Collaborate with the team to create Quarterly Business Reviews, highlighting performance and setting priorities for upcoming quarters.

Campaign Management:

• Plan, execute, and optimize Google Ads campaigns to maximize ROI.
• Utilize tools such as Google Ads Editor, Google Analytics 4, and Looker Studio to enhance campaign performance.
• Monitor KPIs, analyze performance data, and provide actionable recommendations.
• Write and optimize ad copy to achieve high click-through rates (CTR).
• Implement A/B tests and other optimization strategies.
• Generate and present regular reports on KPIs and campaign effectiveness.

Strategic Guidance:

• Provide strategic recommendations and identify opportunities for growth.
• Create and manage campaign budgets and forecasts.
• Collaborate with internal teams to address client challenges and provide solutions.
• Stay updated on digital marketing trends and emerging technologies.

Client Communication and Advocacy:

• Act as a trusted advisor to clients, maintaining regular communication to understand their goals and objectives.
• Handle client escalations and resolve issues promptly.
• Present performance results and insights in a clear, concise manner to various stakeholders.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 3+ years of experience in Google Ads management or related roles.
• Certification in Google Ads and other relevant digital advertising platforms.
• Strong understanding and hands-on experience with Google Ads, Google Ads Editor, Google Analytics 4, and Looker Studio.
• Analytical skills to translate data into insights and actionable recommendations.
• Proven track record in managing client relationships and delivering results.
• Excellent communication skills, both written and verbal.
• Ability to multitask, prioritize projects, and meet deadlines.
• Experience in consulting or agency environments is a plus.

Preferred Qualifications:

• Previous experience in a consulting or agency environment.
• Familiarity with additional digital advertising platforms and tools.