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Mid/Senior Copywriter (Incogni)

Join the Incogni content marketing team — a group of dedicated professionals each with their own particular capabilities and talents. We’re seeking a mid/senior copywriter to shape our consumer-focused advertising copy and drive our performance-marketing content at the frontiers of data privacy and cybersecurity technologies. You'll create the lion’s share of our direct-response content, including articles, newsletters, ad campaigns, radio spots, landing pages, and TV commercials. You’re the ideal candidate if you can tell stories efficiently, inspire action to acquire new customers and work in a close-knit team environment.


If you want to:
  • Create engaging, original, and persuasive copy for multi-channel campaigns including digital, social, video, email, and traditional media;
  • Write product descriptions, PPC campaign ad copy, email sequences, and calls-to-action that drive conversions;
  • Develop distinctive brand voices, adapt messaging for different audience segments, and maintain consistency and brand integrity across all marketing touchpoints;
  • Join a team where you don’t have to wear all hats. You’ll have the daily support of our editor, privacy specialists, UX writer, SEO writer, video editor, and more;
  • Distill complex value propositions into simple, memorable messages;
  • Research cybersecurity trends and data privacy news to deliver high-quality content.


And you can check off:
  • 3+ years of copywriting background, preferably with B2C, marketing agency experience, conversion-focused copywriting, or data-driven performance marketing;
  • A strong portfolio demonstrating versatility across brands and channels;
  • Excellent collaboration skills and openness to editorial feedback and data-driven insights;
  • A solid grasp of digital marketing principles and best practices;
  • Native or near-native English proficiency.


Bonus points if you have:
  • Experience writing for the data privacy or cybersecurity industry;
  • An eye for design and visual storytelling;
  • Experience with emerging content formats like podcast ad reads or short-form videos.


Here’s the deal:
  • Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development;
  • Health and wellness: we want you to feel and be your best. That's why we offer various benefits, from online workouts, a physical coach and a gym to regular mental health checks;
  • Tools of your choice: choose technical equipment and the tools you need to do your best;
  • Community and celebrations: get ready for long-lasting traditions such as yearly workation, Friday get-togethers, various team buildings and company celebrations;
  • Convenient commuting: traveling from point A to point B can be a pain. That’s why, depending on your unique circumstances, we compensate part of your public transport costs;
  • Work-life balance: as a general rule, we work based on a 3+2 hybrid model. And let’s not forget the WFA policy – an opportunity to work from anywhere in the world;
  • Premium Surfshark accounts: for you, your family, and friends;
  • Gross salary: 2100-3500 Eur/month for the Lithuanian market. It may vary depending on your skills, experience, or location. 


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Average salary estimate

$33600 / YEARLY (est.)
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$42000K

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What You Should Know About Mid/Senior Copywriter (Incogni), Surfshark

Join the talented content marketing team at Incogni as a Mid/Senior Copywriter! We're on the lookout for someone who can weave compelling narratives that resonate with our audience while driving performance in our data privacy and cybersecurity landscape. In this role, you’ll craft a diverse array of direct-response content including articles, ad campaigns, newsletters, and landing pages, all while contributing to our mission of safeguarding consumer information. If you have a knack for storytelling and a flair for inspiring action, you’ll fit right in with our close-knit group. Your role will involve creating persuasive copy for multiple channels, from digital to traditional media, while ensuring our brand voice remains intact across all communications. We’re looking for someone with a strong copywriting background, ideally 3+ years of experience, especially in B2C or agency settings. A well-rounded portfolio showcasing your adaptability across different brands is essential. Here at Incogni, you will never feel alone in your creative journey; alongside you will be dedicated professionals like editors and UX writers committed to collaborative success. In exchange for your skills and creativity, we offer a vibrant work environment that prioritizes your personal growth, wellness, and work-life balance. With perks like learning opportunities, wellness activities, flexible working arrangements, and even a premium Surfshark account, you’ll have everything you need to thrive. If you’re ready to dive into the world of impactful copywriting, Incogni is excited to meet you!

Frequently Asked Questions (FAQs) for Mid/Senior Copywriter (Incogni) Role at Surfshark
What are the responsibilities of a Mid/Senior Copywriter at Incogni?

As a Mid/Senior Copywriter at Incogni, your responsibilities include crafting engaging copy for multi-channel marketing campaigns, writing product descriptions, developing PPC ad copy, and creating compelling email sequences. You will also collaborate with other professionals to maintain brand integrity and adapt messaging to various audience segments.

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What qualifications do I need to become a Mid/Senior Copywriter at Incogni?

To be considered for the Mid/Senior Copywriter position at Incogni, candidates should have at least 3+ years of copywriting experience, with a focus on B2C and performance-driven marketing. A strong portfolio showcasing a variety of work is crucial, along with excellent collaboration skills and native or near-native English proficiency.

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Does Incogni value ongoing professional development for Mid/Senior Copywriters?

Absolutely! Incogni is committed to your growth as a Mid/Senior Copywriter, offering time for learning, access to conferences, and subscriptions to online learning platforms. We believe in empowering our team members to expand their skills continuously.

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What is the salary range for a Mid/Senior Copywriter at Incogni?

The gross salary range for a Mid/Senior Copywriter at Incogni is between 2100-3500 Eur/month, depending on your skills, experience, and location. At Incogni, we value your expertise and believe in compensating accordingly.

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How does Incogni support work-life balance for Mid/Senior Copywriters?

Incogni prioritizes a healthy work-life balance for Mid/Senior Copywriters by promoting a 3+2 hybrid work model and offering a work-from-anywhere policy. Additionally, we provide various health and wellness benefits to ensure our employees feel their best.

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Common Interview Questions for Mid/Senior Copywriter (Incogni)
Can you describe your writing process as a Mid/Senior Copywriter?

When answering this question, highlight your research phase, how you draft and revise content, and the tools you use to collaborate with team members. Emphasize the importance of understanding the audience and aligning with brand voice.

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How do you approach writing for different formats and channels?

Discuss your flexibility in adapting tone, style, and messaging for various formats like digital ads, social media posts, and traditional media. Mention any experience you have with content optimization for specific platforms.

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Can you provide an example of a successful campaign you've written for?

Share a specific campaign you were involved in, detailing your role, the objectives, and the outcomes. Discuss metrics that demonstrate success, such as conversion rates or engagement levels, to showcase your impact.

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What do you believe is the most important aspect of persuasive copywriting?

Focus on the need to connect emotionally with the audience and the importance of clear calls-to-action. You can mention how understanding customer pain points is crucial for crafting compelling messages.

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How do you handle feedback on your writing?

Emphasize your openness to constructive criticism and provide examples of how you've used feedback to improve your work. Illustrate your collaborative attitude and how it enhances team projects at Incogni.

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What trends do you see shaping the future of copywriting in the tech industry?

Discuss the growing importance of data-driven content, personalization, and the effectiveness of multi-channel storytelling. Share your insights on how emerging formats like video content are changing the copywriting landscape.

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How do you stay updated on industry trends, especially in data privacy and cybersecurity?

Talk about your commitment to continuous learning through resources like blogs, webinars, and industry publications. Mention specific sources you trust and how you apply that knowledge in your writing.

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What tools do you prefer for copywriting and project management?

Mention the tools you're comfortable with, such as content management systems, collaboration tools, and analytics platforms. Explain how these tools help streamline your writing process and maintain efficiency.

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Can you discuss a time when you had to distill complex information into simple language?

Share an example where you successfully simplified intricate technical content for a broader audience. Emphasize the techniques you used to ensure clarity without losing the essential message.

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What makes you excited about the opportunity to work at Incogni?

Express your enthusiasm for Incogni's mission in data privacy and cybersecurity, and how the collaborative culture aligns with your values. Mention the unique opportunities for growth and the supportive environment you find appealing.

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Our dream is a world where people have full control of their digital lives. That's why we humanize digital security to make it accessible to all.

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DATE POSTED
March 26, 2025

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