Senior Marketing Manager

A successful Senior Marketing Manager at Swank Motion Pictures will help advance our growing business. The Senior Marketing Manager will be responsible for the creation and ownership of core product messaging and collateral, sales enablement, market intelligence, data collection and customer insights, all in support of developing a successful and agile marketing plan in support of our strategic market sales goals.

In this role you will use your understanding of the market as a whole to identify key market trends and opportunities, buying behaviors and pre-need pain points and gaps that can be addressed by Swank’s solutions. You will help define go-to-market messaging, positioning and tactics that align with our strategy for the marketing plan and can be executed upon by our cross-functional team including sales, marketing, and design.

You will also support the creation of sales and channel enablement materials to ensure their ongoing ability to sell and support these products, as well as being able to upsell related offerings.

To be successful in this role, you must possess strong marketing and communication skills. Be willing to engrain yourself within the customer experience and think rapidly on how to apply new insights to our messaging and content with attention to detail and a sharp eye for quality, along with the ability to grasp and translate technical capabilities into benefits.

Responsibilities

• Identify customer needs, key personas, market trends, market landscape and build differentiated positioning and messaging for Swank’s products and services.
• Work closely with sales and development teams to understand and translate technical and product features to benefits-focused messaging.
• Develop compelling product feature narratives with clear, consistent and compelling messaging through a strong customer focus lens.
• Work with the team to translate the messaging into creative and high-impact customer-facing materials such as solution sheets, infographics, customer emails, social posts, knowledge articles, e-books, case studies and more to clearly communicate success stories and best practices.
• Plan and execute new campaigns using effective tools and techniques to maximize market penetration and sales impact.
• Gather and analyze campaign data to support agile movement at critical “go left or go right” moments to optimize lead generation.
• Conduct market and customer research to understand the industry we are serving, identify trends and uncover opportunities.
• Be accountable to both sales and marketing to ensure knowledge is shared, accountability is tracked and successful execution, measurement, feedback and learnings are applied as we learn, adapt and grow.
• Set clear, measurable goals, track and take accountability for business results and conduct cross-functional post-mortems to create a cycle of continuous improvement.
• Act as a project manager, overseeing the execution of key initiatives in collaboration with creative teams, leadership and external resources.

• Demonstrate ability to understand and effectively communicate solutions that align with market buyer’s pain points, goals and needs.
• Proven experience in marketing or advertising, with a focus on go-to-market positioning messaging, planning, and execution.
• Expertise in digital marketing, including SEO, SEM, social media, email campaigns, and Google Analytics.
• Experience working cross-functionally between marketing, sales, design and development teams.
• Demonstrated successful go-to-market messaging and content creation.
• Detail oriented and good eye for effective design.
• Excellent project management skills with the ability to take on multiple projects simultaneously and deliver on time and still meet or exceed goals.
• Manage and potentially attend tradeshows and industry events, as required, for assigned markets and audiences.
• Flexibility to meet business needs in other Swank Motion Pictures departments as needed.
• 5+ years of relevant experience preferred.

Educational Requirements

• Bachelor degree in Marketing, Advertising or a related field.

Organizational Relationships

Reports to the Senior Marketing Director. Works closely with all members of the marketing, design and production team. Regularly interfaces with various sales departments to achieve objectives.

• Comprehensive compensation and healthcare packages, including medical, dental, vision, and life insurance products 

• 401(k) plan with employer match 

• Competitive paid time off: vacation, personal time, holidays, and winter break 

• Company sponsored volunteer & community outreach opportunities 

• Organizational growth potential through our company sponsored online learning platform 

• Hybrid work environment 

EOE, including disability and veterans