Director of Digital Content - job 1 of 2

The Director of Digital Content at KPNX-TV Phoenix is responsible for leading the digital news team and overseeing the creation of engaging local content across multiple platforms including digital, social media, OTT, and mobile. This includes managing breaking news coverage, developing strategic goals, and enhancing audience engagement, all while collaborating closely with newsroom leaders to ensure top-notch editorial decisions.

To qualify for the Director of Digital Content position at KPNX-TV, candidates should have a Bachelor’s degree in journalism or communications and at least five years of experience in breaking news content, with at least one year in a leadership role. Strong journalism ethics, a commitment to diversity and inclusion, knowledge of SEO best practices, and the ability to analyze audience data are also essential.

The Director of Digital Content at KPNX-TV uses data and analytics to inform editorial decisions and enhance content strategies. By analyzing audience trends and performance metrics, this role guides the newsroom in producing content that aligns with viewer interests, ensuring that KPNX remains a trusted source of local news.

The Director of Digital Content at KPNX-TV will foster a collaborative, innovative team dynamic focused on continuous improvement. Encouraging open communication, mentoring team members, and implementing best practices for digital content creation is pivotal. The director's leadership will inspire creativity and motivate the team to adapt to rapidly changing media landscapes.

In their role, the Director of Digital Content at KPNX-TV will oversee content across various platforms, including 12news.com, mobile apps, social media channels (like Facebook, Twitter, Instagram, and YouTube), and emerging technologies. This ensures that KPNX provides diverse, shareable stories to its audience across all available digital spaces.

When answering this question, share specific examples of your previous roles where you successfully implemented digital content strategies, focusing on audience growth and engagement metrics. Highlight your understanding of SEO, content management systems, and how you leverage analytics to inform your content decisions.

To answer this question effectively, emphasize your organizational skills and ability to assess urgent news vs. planned content. Discuss how you use editorial calendars and analytics to prioritize topics that will resonate with your audience while maintaining quality journalism.

Discuss specific social media campaigns or content types you’ve employed to engage audiences. Share metrics that highlight successful engagement, showcasing how innovation can reach new audience segments and keep them informed and involved.

Provide an example where you successfully managed tight deadlines by outlining your processes for prioritizing tasks and collaborating with your team. Highlight your communication skills and how you keep everyone focused and motivated in high-pressure situations.

Outline your belief that data is crucial in tailoring content to audience preferences. Mention your experience with analytics tools, how to track user engagements, and adjust strategies based on insights gathered from audience behavior.

Describe your collaborative and inclusive leadership style, focusing on mentoring, providing constructive feedback, and empowering your team members. Emphasize your commitment to fostering an environment of creative thinking and continuous learning.

Talk about establishing clear guidelines for content production, prioritizing journalistic integrity, and holding your team accountable for ethical practices. Discuss methods for reviewing content to maintain the high standard associated with KPNX.

Mention specific sources like industry blogs, newsletters, webinars, or conferences that you follow to keep up with trends. Explain how you implement these learnings to innovate within your role and guide your team's content strategies.

Show your approach to constructive criticism by emphasizing open lines of communication and a willingness to iterate on strategies based on team feedback. Highlight your belief in the value of collaborative problem-solving to enhance digital initiatives.

Identify key challenges such as fierce competition and audience retention. Share your strategies for addressing these issues, such as delivering unique, high-quality content and integrating audience feedback into content development.