Marketing Manager

As a Marketing Manager at TextUs, your key responsibilities include executing product go-to-market plans, managing social media channels, leading customer engagement initiatives, overseeing reputation management, supporting partnership programs, and planning integrated marketing campaigns. You'll collaborate closely with various internal teams to ensure consistent messaging and campaign success.

To thrive as a Marketing Manager at TextUs, you should have at least 5 years of B2B marketing experience, preferably in a SaaS environment. A strong understanding of social media strategies for B2B, customer engagement processes, and project management skills are essential. Being data-driven and detail-oriented will also set you up for success in this role.

The Marketing Manager at TextUs will collaborate extensively with cross-functional teams, including sales, product marketing, and customer success. This collaboration ensures alignment in messaging and maximizes the impact of marketing campaigns, ultimately driving brand awareness and customer engagement.

TextUs offers an attractive benefits package for its Marketing Manager, including competitive pay, health and dental insurance, 401K with matching, unlimited PTO, and additional perks like a home office stipend and reimbursement for cell phone and internet expenses. You'll work in a supportive environment that values collaboration and professional development.

The interview process for the Marketing Manager position at TextUs includes an initial HR call, a discussion with the hiring manager, the Rembrandt Assessment for cultural fit, an interview with a cross-functional team member, and a Q&A session with the CEO. This structured approach ensures that the role is the right fit for both the candidate and the company.

When answering this question, provide specific examples of how you've supported product launches in the past. Highlight your involvement in crafting messaging, coordinating cross-functional teams, and measuring the success of those strategies.

Discuss your strategies for creating engaging content that resonates with the target audience. Explain how you schedule posts, analyze performance metrics, and adjust your approach to maximize engagement and brand awareness.

Share examples of customer engagement initiatives you've led, such as newsletters, webinars, or case studies. Emphasize your ability to measure the effectiveness of these tactics and leverage insights for continuous improvement.

Explain your process for monitoring reviews and feedback on platforms like G2 and Capterra. Highlight your strategies for responding to feedback and using customer sentiments to enhance your company's reputation.

Discuss your past experiences collaborating with external partners. Share how you developed co-marketing materials and campaigns that aligned with both parties' goals, demonstrating your ability to foster strong relationships.

Detail your methods for tracking campaign metrics, analyzing data, and deriving actionable insights. Provide examples of how you've adjusted campaigns based on performance to improve outcomes.

Offer a specific example of a challenging project, detailing the obstacles you faced. Explain your problem-solving approach, how you prioritized tasks, and the successful outcome of your efforts.

Talk about your strategies for fostering collaboration, such as regular meetings, shared project management tools, and transparent communication. Highlight the importance of alignment in achieving marketing goals.

Reflect on your relevant experience, skills, and passion for the industry. Mention how your values align with TextUs's mission and culture, and how you envision contributing to the company's growth.

Share some innovative ideas tailored to TextUs's brand and goals. Discuss trends you find compelling and how you believe they could enhance customer engagement or brand visibility.