eCRM Marketing Manager (f/m/d)

The eCRM Marketing Manager at Awin is responsible for executing targeted email marketing campaigns using Pardot, managing audience segments, analyzing campaign performance, and collaborating with the broader marketing team to optimize strategies. This role is key in driving client acquisition, engagement, and retention across various sectors.

To become an eCRM Marketing Manager at Awin, you should have proven experience in a CRM or digital marketing role, ideally with hands-on use of Pardot or similar tools. Strong analytical skills, proficiency in audience segmentation, and a degree in marketing or communications are highly recommended for this position.

The eCRM Marketing Manager plays a pivotal role at Awin by shaping email marketing strategies that enhance client relationships and drive engagement. By leveraging data analytics and creative campaign execution, this role directly contributes to the company’s growth and fosters a loyal client base.

Essential skills for succeeding as an eCRM Marketing Manager at Awin include advanced knowledge of Pardot, strong analytical capabilities, excellent communication skills, and proficiency in creating and testing email templates. Familiarity with A/B testing strategies is also a significant plus in optimizing campaign performance.

At Awin, the work environment is dynamic and inclusive, with a strong focus on flexibility and work-life balance. Employees enjoy a supportive culture that encourages professional growth, team collaboration, and social engagement, making it a great place for your career development.

When faced with multiple email campaigns, I prioritize by assessing deadlines, project impacts, and aligning with overall marketing goals. I utilize project management tools to keep track and ensure timely execution while maintaining quality.

In my previous roles, I used Pardot extensively to create, deploy, and analyze email marketing campaigns. My experience includes building email templates, managing audience segments, and performing A/B tests to enhance engagement rates and conversions.

I employ data-driven approaches for audience segmentation, analyzing customer behavior and preferences. I use insights from campaign performance and client feedback to create responsive segments that enable tailored communication.

I measure the success of an email marketing campaign by tracking key metrics such as open rates, click-through rates, and conversion rates. I analyze these results to derive insights and inform future campaign strategies.

For A/B testing, I start by defining a clear hypothesis and then select variables to test, such as subject lines or call-to-action buttons. I divide my audience evenly and analyze the results thoroughly to determine which version performed better.

I stay updated on email marketing trends by subscribing to industry publications, participating in webinars, and following thought leaders on social media. Continuous learning is key in this fast-paced field.

One challenge I faced was a low engagement rate on a specific campaign. I quickly identified the issue by analyzing performance metrics and adjusted the content and timing of follow-up emails, which ultimately improved the engagement significantly.

I commonly use tools like Google Analytics, Pardot’s built-in reporting features, and other analytics platforms to track and analyze email marketing data. This multifaceted approach allows for comprehensive performance insights.

I ensure compliance with data protection regulations by staying informed about relevant laws and integrating best practices in consent management and data security into my email marketing processes.

I would approach negative feedback with an open mind, analyzing the concerns raised. I’d take steps to address the issues, whether through improved content or engagement strategies, and use feedback to enhance future campaigns.