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Product Director, Growth

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for. 

About the Role

About the Role

Wirecutter, the product recommendation service from The New York Times, is seeking an experienced and passionate Product Director, Growth, to lead our team in developing and executing a product strategy that drives exponential user growth, retention, and conversion through a comprehensive approach that optimizes the full user journey. This role is open to remote candidates. You will report to the VP of Product for Wirecutter.

Responsibilities:

  • Formulate and execute a comprehensive user growth strategy that aligns with Wirecutter's overall mission and business objectives, employing growth loops to drive sustainable user acquisition and engagement.

  • Foster a culture of innovation and experimentation within the product, design and data and analytics teams, encouraging risk-taking with A/B testing, experimentation, and growth loop exploration.

  • Mentor and manage the Reader Product teams, providing them with the resources, support, and expertise they need to excel. 

  • Spearhead the development and implementation of innovative growth initiatives that attract, engage, and convert new users through A/B testing, experimentation, and growth loop optimization.

  • Continuously measure and refine growth strategies based on analysis to track progress and optimize performance.

  • Foster a user-centric approach to product development and growth, prioritizing features that enable users to discover the Wirecutter's value quickly and effectively, minimizing friction and maximizing engagement and satisfaction.

  • Implement incentive mechanisms that encourage users to share Wirecutter with friends and family, expanding our reach and driving organic growth.

  • Lead integration efforts between Wirecutter and The New York Times' relevant tooling and platforms.

  • Bridge the gap between external marketing efforts and the internal product experience, creating a seamless transition for users from discovery to engagement.

  • Build productive relationships across our business, audience and editorial teams.

 

Basic Qualifications:

  • 10+ years of experience in product management, with a proven track record of driving exponential user growth, demonstrating expertise in optimizing the entire user funnel and leveraging cross-channel communication.

  • 3-5 years of demonstrated understanding of user behavior, growth marketing principles, and methodologies in the context of optimizing the user journey, and accelerating value discovery and sharing. Experience should include expertise in A/B testing, experimentation, growth loop optimization, and implementation.

  • 2+ years experience building, leading, and motivating teams as a People Manager in Product.

Preferred Qualifications:

  • Ability to influence and persuade partners at all levels of the organization, to gain support for growth initiatives, experimentation plans, and cross-channel communication strategies.

  • Expertise in synthesizing user research, analyzing user data, and identifying growth opportunities through a holistic approach that considers the entire user experience.

  • Excellent communication, presentation, and interpersonal skills, to effectively communicate growth strategies, product enhancements, and communication campaigns to stakeholders.

 

#LI-Remote

 

REQ-016166

The annual base pay range for this role is between:
$160,000$185,000 USD

The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.

The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email reasonable.accommodations@nytimes.com. Emails sent for unrelated issues, such as following up on an application, will not receive a response.

The Company will further consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable "Fair Chance" laws. 

The New York Times Company follows the pay transparency and non-discrimination provisions outlined by the United States Office of Federal Contract Compliance Programs. Click here for details.

For information about The New York Times' privacy practices for job applicants click here.

The New York Times is powered by the idea that independent, deeply reported journalism fuels a healthy and engaged society.

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DATE POSTED
February 3, 2024

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