Senior Account Manager (Social)

As a Senior Account Manager at AntiSocial Solutions, your primary responsibility will be to manage client relationships and ensure that their objectives are met throughout the campaign development process. You will oversee multiple campaigns, act as the voice of the client within the agency, and support the internal team in delivering exceptional service. Additionally, you'll identify opportunities for account growth and ensure that project profitability standards are met.

To be considered for the Senior Account Manager position at AntiSocial Solutions, you should have at least 4 years of solid account management and sales experience specifically within a digital agency. A strong understanding of social media marketing and proven success in hitting sales targets is essential. Exceptional organizational and communication skills, along with the ability to present confidently to stakeholders, are also crucial for success in this role.

AntiSocial Solutions prides itself on fostering a vibrant and inclusive company culture. We celebrate creativity and collaboration, with regular team-building events, culture initiatives, and even opportunities to work in different office locations around the world. Our environment is dog-friendly, and we ensure our employees have the resources they need, including flexible work options, ample snacks, and drinks to keep the creativity flowing!

In the Senior Account Manager position at AntiSocial Solutions, you will have the opportunity to develop professionally by working closely with senior management and engaging in strategic planning sessions with clients. You’ll also be involved in identifying risks and implementing mitigation strategies. Plus, you'll have access to industry events and various learning opportunities that can expand your expertise in digital marketing and account management.

AntiSocial Solutions places a strong emphasis on client satisfaction by ensuring thorough communication and understanding of our clients' business goals. As a Senior Account Manager, you will act as the main liaison, monitoring campaign progress and providing regular updates. We value proactive account planning and encourage strategic conversations with clients to ensure we are aligned and that their needs are reflected in every aspect of our campaigns.

When managing multiple client accounts, organization is key. I prioritize tasks based on deadlines and client needs while using project management tools to keep everyone aligned. Regular communication with the team is also crucial to ensure everyone is on the same page, and I make it a point to check in with clients frequently to address their concerns and provide updates. This proactive approach helps maintain strong relationships and meets client expectations effectively.

To drive account growth, I focus on understanding the client's business inside and out. I conduct regular reviews of performance metrics and seek feedback from clients to identify areas for improvement. From there, I develop tailored proposals for strategic initiatives that align with their goals and present these proactively to the client. Building trust and demonstrating results are vital for expanding services and increasing revenue.

Handling conflicts requires transparency and open communication. When challenges arise, I first assess the situation to understand all perspectives involved. I then organize a meeting with the concerned parties—both internally and with the client—to discuss the issue and explore potential solutions collaboratively. Being solution-oriented and keeping the client’s objectives top of mind is invaluable for navigating conflicts effectively.

Absolutely! One successful campaign I managed involved a well-known brand looking to launch a new product. I spearheaded the strategy session with the client to identify their target audience and objectives. We created a buzz-generating social media campaign coupled with influencer partnerships. The result? We surpassed engagement goals by 150% and significantly boosted the product's brand awareness within just a few weeks of launch.

In my experience, project management and communication tools like Trello, Asana, or Slack are essential for keeping campaigns on track and ensuring consistent dialogue among team members. Additionally, data analytics tools such as Google Analytics are crucial for tracking campaign performance and gauging success. Using these tools helps in delivering effective results to clients and facilitates seamless project management.

I measure the success of a marketing campaign through a combination of quantitative and qualitative indicators. Key Performance Indicators (KPIs) such as engagement rates, conversion rates, and ROI are essential metrics. Furthermore, I consider client feedback and audience sentiment as additional indicators of campaign effectiveness. Analyzing performance data helps me provide informed recommendations for future campaigns.

Client onboarding is a critical stage where first impressions are made. I begin by scheduling a kickoff meeting to discuss the client’s goals, expectations, and preferred communication styles. I ensure that all stakeholders are involved and informed. Additionally, I create a detailed onboarding plan outlining timelines and next steps, which sets a solid foundation for our partnership and helps align both our teams from the start.

Key leadership traits for a Senior Account Manager include effective communication, adaptability, and a client-centric mindset. I strive to inspire and motivate my team by fostering a collaborative environment and encouraging open dialogue. My adaptability allows me to pivot strategies when needed based on client feedback or market changes, and having a client-centered focus ensures that we’re always striving to meet their needs and exceed expectations.

I stay updated on the latest trends in social media marketing by regularly engaging with industry publications, webinars, and online courses. Following thought leaders in the digital marketing space on platforms like LinkedIn and Twitter also helps me stay informed. Actively participating in industry events and networking with other professionals is another way to gain insights into emerging trends and best practices.

The biggest challenge facing account managers today is often the ever-evolving landscape of digital marketing and changing client expectations. It requires us to stay agile and adaptable to new technologies and platforms while ensuring high-quality service delivery. Additionally, balancing multiple client demands and maintaining strong relationships can be challenging, but it's essential to cultivate trust and deliver results.