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Senior Product Marketing Manager - job 1 of 3

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The Sr. Product Marketing Manager is responsible for CoCounsel Drafting product marketing across a range of activities. These may include: value proposition / positioning development, messaging development, market research, channel enablement, and more. You will also be your product’s subject matter expert/chief storyteller and possess a deep understanding of how – and why – your prospects and customers do what they do; the problems that keep our customers and prospects up at night and how CoCounsel Drafting can solve those problems.

In this role you will partner and work with the other Legal Marketing teams, segments, and product management to drive new sales growth, higher renewal rates and overall market success of CoCounsel Drafting.

About the Role

In this opportunity as a Sr. Product Marketing Manager, you will:

Drive the execution of integrated product marketing strategies for CoCounsel Drafting in close partnership with various areas such as Marketing Strategy, Campaign Planning, Demand Generation, and Product Management to further sales and revenue growth and achieve overall market success in line with goals and objectives
Develop and evangelize the CoCounsel Drafting value proposition and messaging, and collaboratively work across functions to ensure that it is positioned and prioritized accurately within go to market campaigns, demand generation, and sales assets
Develop and drive adoption of marketing materials such as collateral, customer case studies and competitive analysis, which support each phase of the marketing nurture cycle and buyer’s journey
Own the marketing launch of new CoCounsel Drafting skills/capabilities
Understand customers’ workflow and pain points and how CoCounsel Drafting addresses those pain points
Project manage mid-to-bottom funnel content creation with internal resources and outside writers and agencies

Key Deliverables:

Monitor and interpret performance to plan for marketing initiatives and make recommendations to pivot messaging in order to achieve goals and objectives
Distill and prioritize complex information into guiding principles and simple, compelling marketing messages focused on customer problems
Weave together CoCounsel Drafting capabilities, market trends and customer problems into compelling stories that can be digested and used by our internal teams to drive sales
Create marketing assets, sales enablement tools and other go to market deliverables

About You

You're a fit for the role of Sr. Product Marketing Manager if your background includes:

Bachelor’s degree in business, marketing or related field
5+ years of relevant marketing experience
Have a passion for learning new technologies, AI and bring a sense of drive to work everyday
Working knowledge of the Pragmatic Marketing framework
Experience with product positioning and value prop development, product management, product launches and marketing analytics in a B2B omnichannel marketing organization
Experience in the software, information services and/or relevant industries strongly desired
Previous success partnering with Product Management / Development and leadership teams
Proven history of being a results-oriented self-starter with the ability to build effective cross-functional relationships through strong interpersonal skills
Proven ability to lead a team of cross-functional partners; aligning on a goal (such as a product/feature launch) and ensure coordination across these groups
Strong written and verbal communication skills, with ability to influence and motivate all levels of an organization
Knowledge or experience related to the legal industry helpful but not required

#LI-JK3

What’s in it For You?

Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.
Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.
Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.
Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.
Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.
Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

In the United States, Thomson Reuters offers a comprehensive benefits package to our employees. Our benefit package includes market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match. In addition, Thomson Reuters offers market leading work life benefits with competitive vacation, sick and safe paid time off, paid holidays (including two company mental health days off), parental leave, sabbatical leave. These benefits meet or exceeds the requirements of paid time off in accordance with any applicable state or municipal laws. Finally, Thomson Reuters offers the following additional benefits: optional hospital, accident and sickness insurance paid 100% by the employee; optional life and AD&D insurance paid 100% by the employee; Flexible Spending and Health Savings Accounts; fitness reimbursement; access to Employee Assistance Program; Group Legal Identity Theft Protection benefit paid 100% by employee; access to 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; and access to Employee Stock Purchase Plan.

Thomson Reuters complies with local laws that require upfront disclosure of the expected pay range for a position. The base compensation range varies across locations.

For any eligible US locations, unless otherwise noted, the base compensation range for this role is $99,400 - $184,600.

This role may also be eligible for an Annual Bonus based on a combination of enterprise and individual performance.
Base pay is positioned within the range based on several factors including an individual’s knowledge, skills and experience with consideration given to internal equity. Base pay is one part of a comprehensive Total Reward program which also includes flexible and supportive benefits and other wellbeing programs.


About Us

Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news.

We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law. More information on requesting an accommodation here.

Learn more on how to protect yourself from fraudulent job postings here.

More information about Thomson Reuters can be found on thomsonreuters.com.

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Average salary estimate

$142000 / YEARLY (est.)

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$99400K

$184600K

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What You Should Know About Senior Product Marketing Manager, Thomson Reuters

If you're ready to make a significant impact as a Senior Product Marketing Manager at Thomson Reuters, we want to talk to you! In this vibrant role, you'll be the heart and soul of the CoCounsel Drafting product, taking charge of everything from value positioning to market research. You’ll act as the chief storyteller for your product, using your keen insights to understand what keeps customers awake at night and how CoCounsel Drafting can be their answer. Picture this: collaborating closely with legal marketing teams and product management to not only drive new sales but also to enhance renewal rates and ensure market ascendancy. Your mission? Develop compelling messaging and marketing assets that resonate throughout various sales cycles, while advocating for customer perspectives every step of the way. You’ll also oversee the launch of exciting new capabilities, diving deep into customer workflows to showcase how CoCounsel Drafting simplifies their lives. With a strong foundation in marketing and a knack for analytics, you'll help steer strategies that thrive on performance metrics and market trends. If you have over 5 years in B2B marketing, an understanding of the legal industry is a bonus but not necessary. What’s exciting about this position is the supportive culture and flexible work arrangements we offer, along with continuous opportunities for growth and personal development. Join us at Thomson Reuters, where you can help shape the future of justice, truth, and transparency through innovative technology and insights.

Frequently Asked Questions (FAQs) for Senior Product Marketing Manager Role at Thomson Reuters

What are the key responsibilities of a Senior Product Marketing Manager at Thomson Reuters?

As a Senior Product Marketing Manager at Thomson Reuters, you'll oversee the CoCounsel Drafting product from defining its messaging and value proposition to developing marketing launch strategies. This role involves project management, collaborating with cross-functional teams, creating compelling marketing assets, and ensuring that customer insights direct product positioning.