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Testing & Optimization Specialist - job 1 of 2

We are seeking a Testing & Optimization Specialist to join our team and contribute to our efforts in accelerating digital transactions through strategic experimentation and optimization. This role will focus on providing insights into optimization to drive increased conversion rates, building & reporting on A/B tests utilizing Adobe Target & Adobe Analytics across our digital sites, and working collaboratively with various teams across Marketing, Digital, and Data & Analytics to ensure seamless execution of growth initiatives.
 

About the Role:

In this opportunity as a Testing & Optimization Specialist, you will:

  • Utilize data to provide meaningful optimization recommendations to drive conversion rates across digital acquisition & retention in US Legal and Print eStores.

  • Deploy A/B tests, experiments, and optimizations utilizing Adobe Target to improve digital transactions.

  • Create reporting on the digital growth tests and experiments to help influence digital strategy & direction.

  • Collaborate with critical partners to identify future digital enhancement opportunities, leading with a digital growth mindset.

  • Leverage deep knowledge of ecommerce and experimentation to inform approach.

  • Analyze performance metrics and market trends to identify growth opportunities.

About You:


You’re a fit for the role of Testing & Optimization Specialist if you have:

  • Bachelors / Masters degree required.

  • 4-6 years of experience in building digital experiments & A/B tests utilizing Adobe Target & Adobe Analytics, and experience in digital optimizations & growing e-commerce.

  • The role requires the candidate to work from 12 PM to 9 PM IST.

  • Previous experience in manipulating DOM elements, CSS, and JavaScript in Adobe Target for website performance improvements.

  • Strong ability to communicate effectively with stakeholders and provide clear, timely updates.

  • Data-driven mindset with a passion for experimentation and continuous enhancements, with a bias towards customer experience.

  • Ability to thrive in fast-paced environments.

#LI-GS2

What’s in it For You?

Join us to inform the way forward with the latest AI solutions and address real-world challenges in legal, tax, compliance, and news. Backed by our commitment to continuous learning and market-leading benefits, you’ll be prepared to grow, lead, and thrive in an AI-enabled future. This includes:

  • Industry-Leading Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.

  • Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, and hybrid model, empowering employees to achieve a better work-life balance.

  • Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.

  • Culture: Globally recognized and award-winning reputation for inclusion, innovation, and customer-focus. Our eleven business resource groups nurture our culture of belonging across the diverse backgrounds and experiences represented across our global footprint.

  • Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.

  • Social Impact:  Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.





Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we’ve been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world’s most global news services – Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.

We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward. 

Accessibility 

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

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More information about Thomson Reuters can be found on https://thomsonreuters.com.

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What You Should Know About Testing & Optimization Specialist, Thomson Reuters

Join our innovative team at Thomson Reuters as a Testing & Optimization Specialist, where you will play a key role in enhancing digital transactions through strategic initiatives and data-driven insights! In this engaging position, you'll be focusing on increasing conversion rates across our US Legal and Print eStores by deploying A/B tests and experiments using Adobe Target and Adobe Analytics. Your expertise will not only help us create meaningful optimization recommendations but also contribute to impactful reports that influence our digital strategy. Collaborating closely with our Marketing, Digital, and Data & Analytics teams, you'll be at the forefront of identifying and executing growth initiatives. So, if you have a flair for eCommerce and a passion for continuous enhancement, then this is the role for you! We’re looking for someone with at least 4-6 years of experience in digital experimentation and optimizations, and who thrives in fast-paced environments. Embrace the opportunity to explore future digital enhancements with us while enjoying a supportive workplace that promotes work-life balance and career growth. Join Thomson Reuters, where your skills can help shape industries and promote a more inclusive future.

Frequently Asked Questions (FAQs) for Testing & Optimization Specialist Role at Thomson Reuters
What are the main responsibilities of a Testing & Optimization Specialist at Thomson Reuters?

As a Testing & Optimization Specialist at Thomson Reuters, you will be responsible for analyzing digital performance metrics, deploying A/B tests using Adobe Target, and making data-driven recommendations that enhance conversion rates. You'll work collaboratively with various teams to implement growth initiatives, create reporting frameworks for digital tests, and explore future enhancement opportunities.

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What qualifications are necessary for the Testing & Optimization Specialist role at Thomson Reuters?

For the Testing & Optimization Specialist position at Thomson Reuters, a Bachelor’s or Master’s degree is required, along with 4-6 years of experience in A/B testing and digital optimization. Proficiency in Adobe Target and Adobe Analytics is essential, as is a solid understanding of CSS, JavaScript, and DOM manipulation for improving website performance.

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How important is collaboration in the Testing & Optimization Specialist role at Thomson Reuters?

Collaboration is crucial for a Testing & Optimization Specialist at Thomson Reuters as you will be working closely with various teams including Marketing, Digital, and Data & Analytics. This collaborative approach ensures that growth initiatives are executed seamlessly and that different perspectives inform your optimization strategies.

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What type of work environment can a Testing & Optimization Specialist expect at Thomson Reuters?

As a Testing & Optimization Specialist at Thomson Reuters, you can expect a supportive and flexible work environment that emphasizes work-life balance. With a hybrid work model, you will have the opportunity to balance remote work with in-office interactions, fostering collaboration and community within the team.

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What career growth opportunities are available for Testing & Optimization Specialists at Thomson Reuters?

Thomson Reuters values continuous learning and professional development. As a Testing & Optimization Specialist, you will have access to various career growth opportunities, including mentorship programs, skill development resources, and a culture that encourages taking on new challenges and responsibilities.

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Common Interview Questions for Testing & Optimization Specialist
How do you approach setting up an A/B test for digital optimization?

To effectively set up an A/B test for digital optimization, start by identifying the specific goal you want to achieve, such as improving conversion rates. Develop clear hypotheses about what changes could improve performance and choose a representative sample of users. Ensure you have the necessary tracking in place and decide on the duration of the test to collect sufficient data for analysis.

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Can you explain your experience with Adobe Target and Adobe Analytics?

In my previous roles, I have extensively used Adobe Target for designing and implementing various A/B tests and multi-variant experiments. I am comfortable navigating its features, setting up user segments, and leveraging its reporting capabilities. With Adobe Analytics, I analyze user behavior and performance metrics, drawing insights that inform optimization strategies.

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Describe a time when you successfully improved conversion rates. What steps did you take?

In a past role, I led a project to optimize our eCommerce checkout process by identifying friction points. I set up A/B tests comparing the previous version against a simplified layout. By analyzing the test results, I implemented changes that reduced cart abandonment, leading to a 20% increase in conversion rates over a quarter.

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What metrics do you track to measure the success of your optimization strategies?

I prioritize metrics such as conversion rates, bounce rates, click-through rates, and user engagement levels. Additionally, I look at overall revenue impact and specific goals related to individual campaigns to assess the effectiveness of optimization strategies and refine future tests.

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How do you handle stakeholders' feedback when conducting testing?

Effective communication is key when handling stakeholder feedback. I ensure to actively listen to their input, address their concerns early in the testing process, and share data-driven insights throughout the experiment. Keeping stakeholders informed helps align everyone toward common goals and facilitates smoother collaboration.

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How do you stay updated with the latest trends in digital optimization and eCommerce?

I stay updated by regularly following industry blogs, attending webinars, and participating in relevant online communities. Subscribing to newsletters from digital marketing experts also helps. Networking with other professionals in the field allows me to share insights and gain different perspectives on optimization strategies.

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What is your process for identifying future digital enhancement opportunities?

My process involves a combination of data analysis, user feedback, and market trend research. I review performance reports regularly to spot patterns or areas needing improvement, back this analysis with user insights from surveys or usability tests, and explore competitive benchmarks to identify potential enhancement opportunities.

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Have you ever failed in an A/B test? What did you learn from it?

Yes, I have experienced failures in A/B tests. Each failure provides valuable insights—what didn't work and why. For instance, I once under-expected the impact of load time on user behavior, which taught me to prioritize core elements affecting UX. These learnings help refine future tests and hypotheses.

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How do you ensure your optimization strategies are data-driven?

To ensure my optimization strategies are data-driven, I rely on a combination of qualitative and quantitative data. I set clear objectives for each test, conduct thorough analysis using tools like Adobe Analytics, and back up decisions with evidence from user behavior patterns and conversion metrics.

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What strategies do you use to improve user experience during optimization?

Improving user experience during optimization involves maintaining simplicity and clarity. I focus on reducing friction, ensuring fast load times, and providing transparent navigation throughout the user journey. Utilizing user feedback and conducting usability tests ensure that changes align with user expectations.

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Thomson Reuters (NYSE / TSX: TRI) informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. The company serves professionals across legal, tax, accounting, compl...

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DATE POSTED
April 13, 2025

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