Job details

Senior Director, Consumer Growth

Are you bready* for a change?

We are a rapidly growing company that’s revolutionizing the way the restaurant industry does business by pairing technology with an extraordinary commitment to customer success. We help restaurants streamline operations, increase revenue, and deliver amazing guest experiences through our platform that combines restaurant point of sale, guest-facing technology, and award-winning customer support. Join us as we empower the restaurant community to delight guests, do what they love, and thrive.

About this roll*:

Join Toast's Consumer org, an emerging B2C venture within Toast. Our mission is to create a restaurant-friendly consumer network to help our restaurant customers thrive. We're seeking a seasoned, hands-on growth leader to drive the expansion of our Local by Toast consumer app. As the first growth hire in this rapidly growing org, you'll build and scale our growth capability. You'll partner with B2C leaders across Product, Design, Engineering, Care, Strategy & Ops and Toast’s Marketing team to rapidly scale the distribution and impact of the Local by Toast app.

Key Responsibilities
As the Head of Consumer Growth, you will be responsible for designing and executing strategies to drive sustainable and profitable user acquisition, engagement, and retention for Local by Toast. You will partner closely with the Consumer R&D team to innovate and scale the app, ensuring measurable impact on business goals. Your core responsibilities include:

Own channel strategy and budget allocation across all growth bets
Collaborate cross-functionally to ensure alignment on growth priorities, communicate performance insights, and advocate for growth-related resource needs
Develop the growth tech stack and data infrastructure, selecting and implementing attribution and automation tools that enable effective experimentation and measurement
Partner with R&D team to optimize user flows and develop new product experiences driven by growth insights
Drive community engagement initiatives—both online and offline—to foster brand advocacy and word-of-mouth growth. Collaborate with the Toast Marketing Team to develop and launch the Local by Toast brand.
Plan and execute regional market pilots of new product experiences to optimize for finding product market fit.
Establish KPIs and dashboards to track growth performance
Build and lead a high-performing growth team as the team scales
Foster a culture of innovation, experimentation, and data-driven decision-making

Do you have the right ingredients*:
We’re looking for an entrepreneurial and results-oriented leader with a passion for consumer technology and a deep understanding of growth dynamics. The ideal candidate will bring:

Proven track record of driving profitable growth for consumer-facing apps and marketplaces
Deep knowledge of hyperlocal growth strategies, including geotargeted campaigns, local SEO, and referral networks
Comfortable operating in an early-stage venture environment where speed, iteration, and adaptability are key to success
Proven ability to make data-driven budget decisions and report on cost-efficiency metrics to executive stakeholders.
Deep experimentation mindset: comfortable designing and interpreting A/B tests, multivariate experiments, and user feedback loops
Exceptional communication and storytelling skills, capable of influencing stakeholders across the organization
Technical fluency with CRM/CDP platforms, analytics/SQL, attribution tools, and marketing automation platforms
Passion for local dining experiences and consumer technology
Bachelor's or Master's degree in a relevant field preferred but not required

Location: Boston, MA, San Francisco, CA, or Remote, US

The estimated Total Targeted Cash compensation range for this role is listed below. Total Targeted Cash for this role consists of a base salary, commission, plus the eligibility for equity and/or other benefits. This role qualifies for uncapped commissions. The starting salary will be determined based on skills, experience, and geographic location.

Total Targeted Cash

$214,000—$342,000 USD

We are Toasters

Diversity, Equity, and Inclusion is Baked into our Recipe for Success.

At Toast our employees are our secret ingredient. When they are powered to succeed, Toast succeeds.

The restaurant industry is one of the most diverse industries. We embrace and are excited by this diversity, believing that only through authenticity, inclusivity, high standards of respect and trust, and leading with humility will we be able to achieve our goals.

Baking inclusive principles into our company and diversity into our design provides equitable opportunities for all and enhances our ability to be first in class in all aspects of our industry.

Bready* to make a change? Apply today!

Toast is committed to creating an accessible and inclusive hiring process. As part of this commitment, we strive to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process. If you need an accommodation to access the job application or interview process, please contact candidateaccommodations@toasttab.com.

Average salary estimate

$278000 / YEARLY (est.)

min

max

$214000K

$342000K

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What You Should Know About Senior Director, Consumer Growth, Toast

Are you ready for a transformative journey in the restaurant industry? Join Toast as the Senior Director, Consumer Growth, where you'll be at the forefront of a groundbreaking B2C venture. At Toast, we don't just offer technology; we partner with restaurants to boost their success, streamline operations, and enhance guest experiences seamlessly. Your mission? Drive the expansion of our Local by Toast consumer app and build our growth capabilities from the ground up. As the inaugural growth leader, you’ll work closely with teams across Product, Design, Engineering, and Marketing to scale the app’s distribution. You’ll take charge of crafting sustainable strategies for user acquisition, engagement, and retention, while making smart, data-driven decisions about budgeting and channel strategies. Dive into community engagement initiatives that fuel brand love, and be instrumental in optimizing user experiences with our R&D team. With a profound knowledge of growth dynamics, a passion for consumer tech, and firsthand experience in driving growth for apps and marketplaces, you will not only lead a high-performing team but foster a culture of innovation, experimentation, and data-driven decision-making. If you're excited about shaping the future of local dining and making an impact on the restaurant community, Toast offers you the perfect recipe to thrive. Bready to apply? We can’t wait to hear from you!

Frequently Asked Questions (FAQs) for Senior Director, Consumer Growth Role at Toast

What are the responsibilities of the Senior Director, Consumer Growth at Toast?

As the Senior Director, Consumer Growth at Toast, your primary responsibilities revolve around designing and executing strategies for sustainable user acquisition and engagement for the Local by Toast app. You'll manage channel strategies, collaborate with various departments to ensure alignment on growth priorities, and oversee the growth tech stack and data infrastructure. Among your duties will be driving community engagement initiatives, optimizing user experiences with the R&D team, and establishing KPIs to track growth performance, all while building and leading a high-performing growth team.