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Director of Sales

Working at Trail Appliances means joining an entrepreneurial-minded, driven team dedicated to delivering an exceptional customer experience. Trail Appliances is the leading independent appliance retailer in Western Canada. We’re a fast-growing company with over 500 employees in British Columbia, spread out over 10 showrooms, 3 Outlet Centres, 3 distribution centres, and 4 offices in BC's major markets. Join our team of trailblazers!


Our core values: 

Integrity – We do what’s right, even when no one is looking.  

Improvement – We do it well. Then we do it better.  

Caring – We put ourselves in others’ shoes. 

Authenticity – We like people, not pretense.  

Determination – We kick down walls. 


We have everything we need to inspire our customers. Except you.


Are you ready to lead our Multifamily Sales division to new heights? As the Director of Sales - Multifamily Builder Team, you will play a pivotal role in driving profitable sales growth and ensuring unparalleled customer service. This dynamic leader will strategically identify and seize opportunities within the Multi-Family and Apartment Replacement business channels, focusing relentlessly on enhancing sales, profitability, and customer satisfaction.


We are looking for a visionary leader who passionately seeks innovative ways to propel the business forward. You will embrace challenges, learn from every opportunity, and relentlessly pursue excellence.


As the Director of Sales, Multifamily Builder Team, you will
  • Lead team to maintain, develop, and grow Key Account relationships.
  • Manage Builder Sales division (Key Account Managers & Project Coordinators) through full project cycle.
  • Create annual budget for the division.
  • Drive profit opportunity execution.
  • Execute MFB marketing budget for events and sponsorships.
  • Authorized signatory for MFB contract management.
  • Manage P&L for the MFB division.
  • Create opportunities to land target accounts and grow networks within the MFB industry.
  • Participate in community events to reflect the brand in the market.
  • Develop new relationships with suppliers to improve MFB support.
  • Drive managers and Purchasing to develop pricing management procedures for profitability and inventory turns.
  • Strategize integration between MFB Rental and APT division for future growth.
  • Analyze supplier pricing programs and propose changes to drive growth and profit.
  • Implement structured KAM succession planning and recruitment.
  • Foster a culture of continuous improvement and accountability within the MFB team.
  • Support initiatives from other departments with effective change management leadership.
  • Ensure collaboration between Sales, Logistics, Finance, Tech, Purchasing and Service to achieve company objectives.


To be successful in this role, you need
  • 10+ years in profit management roles.
  • 10+ years in a professional sales environment.
  • 5+ years in B2B sales.
  • Post-secondary degree/diploma.
  • Experience in people management and driving KPIs.
  • Ability to prioritize and manage multiple projects.
  • Highly organized and self-motivated.
  • Strong public speaking and presentation skills.
  • Experience in conflict management and negotiations.


The experience we like to see
  • Residential construction.
  • Working with high-performance sales teams.
  • Communicating numeric information effectively.
  • Proficiency with digital tools and software.
  • High-pressure environments.
  • Contract management.
  • Industry knowledge.


Work Environment
  • Location: Vancouver / Cloverdale / Richmond
  • Travel: Satellite locations quarterly, supplier/client trips 1-4 times per year
  • Flexibility: Home office as needed
  • Client Entertaining: Evenings/weekends 2-4 times per month


Why Join Trail
  • Paid time off 
  • Generous employee discounts 
  • Employee Recognition Program 
  • Extended health care and dental coverage 
  • Gym membership discount 
  • Professional Development Programs 
  • Career Progression  
  • Company events  


INDHP


We inspire possibilities, make shopping ridiculously easy, and help create special moments at home. Are you ready to meet your team?



Average salary estimate

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What You Should Know About Director of Sales, Trail Appliances Ltd.

Are you ready to take your career to the next level as the Director of Sales for the Multifamily Builder Team at Trail Appliances? What a fantastic opportunity this is! Working with Trail Appliances, the leading independent appliance retailer in Western Canada, means becoming part of a driven and entrepreneurial team that values exceptional customer experience above all else. As you lead a dynamic group that's instrumental in fostering strong relationships within the Multi-Family and Apartment Replacement business channels, you will get to steer strategies that directly impact sales growth and profitability. Imagine utilizing your decade of expertise in profit management and professional sales to charge forward, seeking innovative solutions and opportunities! You'll be at the helm of managing your division's full project cycle, fostering collaboration across several departments to achieve overarching goals. Whether developing annual budgets or implementing ambitious marketing campaigns, your leadership will invigorate the team and inspire continuous improvement. So, if you possess a passion for cultivating key relationships in the residential construction sector, along with the skills to juggle multiple projects in high-pressure environments, we can’t wait to meet you! At Trail Appliances, our core values of integrity, improvement, caring, authenticity, and determination infuse everything we do. With locations throughout British Columbia and a commitment to professional development, join us in creating special moments at home for our customers!

Frequently Asked Questions (FAQs) for Director of Sales Role at Trail Appliances Ltd.
What are the responsibilities of the Director of Sales at Trail Appliances?

As the Director of Sales for the Multifamily Builder Team at Trail Appliances, your responsibilities include leading the sales team, managing key account relationships, and overseeing the entire builder sales division. You will drive profitable sales growth, create annual budgets, execute marketing strategies, and ensure excellent customer service while fostering a collaborative culture within your team.

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What qualifications are needed for the Director of Sales position at Trail Appliances?

To qualify for the Director of Sales role at Trail Appliances, candidates should have over 10 years of experience in profit management and professional sales environments, along with at least 5 years specifically in B2B sales. A post-secondary degree or diploma is required, as well as strong public speaking, negotiation, and conflict management skills.

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How does the Director of Sales at Trail Appliances contribute to company growth?

The Director of Sales at Trail Appliances plays a critical role in driving company growth by developing strategies to enhance sales, profitability, and customer satisfaction. By identifying new opportunities in the multifamily market and managing key account managers, this position directly influences the success and expansion of the business.

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What is the work environment like for the Director of Sales at Trail Appliances?

The work environment for the Director of Sales at Trail Appliances involves flexibility with a combination of field and home office work. Travel to satellite locations and engaging with suppliers and clients periodically are expected, offering a dynamic and energetic workplace focused on teamwork and collaboration.

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What benefits does Trail Appliances offer to the Director of Sales?

Trail Appliances provides a range of benefits for the Director of Sales position, including paid time off, generous employee discounts, extended health care, and professional development programs. Additionally, they offer gym membership discounts and opportunities for career progression, fostering a supportive workplace for employee growth.

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Common Interview Questions for Director of Sales
How do you lead a sales team to achieve ambitious targets?

To effectively lead a sales team toward ambitious targets, I believe in setting clear, achievable goals while fostering motivation and accountability among team members. Encouraging open communication, recognizing achievements, and providing ongoing training and resources can also enhance team performance significantly.

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Can you explain your approach to managing key account relationships?

Managing key account relationships requires a proactive approach where I prioritize understanding our client's needs and aligning our solutions with their goals. Building trust through regular communication, timely follow-ups, and personalized service lays the foundation for long-lasting relationships.

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What strategies do you use to drive profitable sales growth?

My strategies for driving profitable sales growth include thorough market analysis to pinpoint opportunities, developing targeted marketing campaigns to reach potential clients, and leveraging data to refine our sales tactics. Creating a compelling and unique selling proposition enhances our competitive edge.

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How do you handle conflict management within your team?

In conflict management, my approach is to address issues directly and collaboratively. Encouraging an open dialogue and creating a safe space for team members to express their concerns helps to facilitate resolution. Developing conflict management skills is a continuous process that fosters team cohesion.

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What experience do you have with project management in a sales environment?

I have extensive experience in project management within a sales environment, where I have successfully overseen multiple projects from inception to completion. Utilizing project management tools to track progress, allocate resources effectively, and adapt to changes ensures smooth workflows and goal fulfillment.

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Tell us about your experience in B2B sales.

In my B2B sales experience, I've worked on both strategic and tactical levels to engage with clients effectively. Understanding their business challenges and tailoring solutions accordingly has been critical in establishing fruitful partnerships and driving revenue growth.

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How do you prioritize tasks for your sales team?

I prioritize tasks by assessing their urgency and impact on our sales goals, often using a combination of metrics and team discussions to clarify priorities. I also believe in empowering team members to manage their responsibilities, ensuring alignment with our overall objectives.

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What is your approach to fostering a culture of continuous improvement?

My approach to fostering a culture of continuous improvement involves encouraging feedback, facilitating workshops, and promoting a mindset that welcomes innovation and change. By recognizing and rewarding efforts towards improvement, I inspire the team to strive for excellence.

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How would you integrate the MFB Rental and APT divisions for future growth?

To integrate the MFB Rental and APT divisions, I would start by analyzing synergies between the two areas, identifying shared resources and opportunities for cross-training. Developing collaborative projects that leverage strengths from both divisions can open doors for innovative offerings and holistic solutions for clients.

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How do you stay updated on industry trends and competitive landscape?

I stay updated on industry trends and the competitive landscape through regular reading of market research reports, participating in networking events, and maintaining relationships with industry professionals. This proactive approach helps me to anticipate changes and adjust our strategies promptly.

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Founded in 1974, Trail Appliances provides home & kitchen appliances including refrigerators, ranges, dishwashers, clothes washers, and more. The company is headquartered in Richmond, British Columbia.

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Full-time, hybrid
DATE POSTED
November 30, 2024

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