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Performance Marketing Executive (Bokun)

Bókun, a subsidiary of Tripadvisor, is looking for a Performance Marketing Executive to boost their digital marketing initiatives for the travel technology sector.

Skills

  • SEO expertise
  • PPC management
  • Digital marketing strategy
  • Analytical thinking
  • Strong communication skills

Responsibilities

  • Manage and grow Paid Ads strategy across multiple platforms
  • Collaborate with the SEO content agency for channel growth
  • Work with design team on new landing pages
  • Run test campaigns across new marketing channels
  • Report on performance to leadership team

Education

  • Bachelor's degree in Marketing or related field

Benefits

  • Competitive salary with performance bonuses
  • Health, dental, and vision insurance
  • Generous vacation policy
  • Professional growth opportunities
  • Collaborative work environment
To read the complete job description, please click on the ‘Apply’ button
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Average salary estimate

$55000 / YEARLY (est.)
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$50000K
$60000K

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What You Should Know About Performance Marketing Executive (Bokun), Tripadvisor

Are you passionate about travel and technology? Bókun, a rapidly growing subsidiary of Tripadvisor, is on the lookout for an enthusiastic Performance Marketing Executive to join our dynamic marketing team. This is an exciting opportunity to make a real impact in the Tours and Experiences industry as you help us enhance customer experiences through innovative digital marketing initiatives. As a Performance Marketing Executive at Bókun, you'll take charge of multiple projects, specifically focusing on optimizing our Paid Ads strategy across platforms like Google and Meta. You'll also collaborate with our SEO content agency and design team to ensure that we are not only reaching our target audience but also captivating them with great content. If you have at least two years of hands-on experience in digital marketing, a deep understanding of SEO and PPC, and an eagerness to learn more about how algorithms shape consumer behavior, you might just be the perfect fit for us! At Bókun, we offer a supportive work environment, competitive salary, and ample career growth opportunities. So if you want to combine your love for travel with your marketing prowess, come and help us transform the industry.

Frequently Asked Questions (FAQs) for Performance Marketing Executive (Bokun) Role at Tripadvisor
What are the key responsibilities of a Performance Marketing Executive at Bókun?

As a Performance Marketing Executive at Bókun, you'll own the management of our Paid Ads strategy, collaborating closely with our SEO content agency and design team to optimize campaigns, create engaging landing pages, and identify new growth channels to drive brand awareness and free trials.

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What qualifications are needed for the Performance Marketing Executive role at Bókun?

Ideal candidates for the Performance Marketing Executive position at Bókun should have at least 2 years of hands-on experience in digital marketing, particularly in SEO and PPC, along with a strong understanding of how marketing performance aligns with broader business goals in the travel technology sector.

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How does Bókun support professional growth for Performance Marketing Executives?

Bókun provides a collaborative environment that encourages continuous learning and professional development for our Performance Marketing Executives. We offer opportunities to take on new challenges, attend industry events, and access training that will help you grow as a marketer in the travel technology industry.

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What kind of work environment can I expect as a Performance Marketing Executive at Bókun?

You can expect a supportive and friendly work environment at Bókun, where collaboration and creativity are highly valued. Our team is dedicated to empowering one another, allowing you to thrive and make impactful contributions to our marketing efforts.

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What benefits does Bókun offer to its Performance Marketing Executive team members?

Bókun offers a competitive salary, performance-based incentives, a comprehensive benefits package including health, dental, and vision insurance, generous vacation time, and opportunities for professional growth—all aimed at ensuring our team members are well-supported and motivated.

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Common Interview Questions for Performance Marketing Executive (Bokun)
Can you describe your experience with Paid Ads management in your previous roles as a Performance Marketing Executive?

Be prepared to discuss specific platforms you’ve worked with, such as Google Ads or Meta. Detail how you set up campaigns, optimized them for better performance, and managed budgets to achieve desired results.

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What strategies do you use to optimize SEO content?

Share your methods for researching keywords, optimizing on-page elements, and analyzing content performance. Highlight any tools you’ve used for SEO analysis and how they helped you improve organic traffic.

Join Rise to see the full answer
How do you measure the success of your digital marketing campaigns?

Discuss the key performance indicators (KPIs) you track, such as conversion rates, click-through rates, or return on ad spend. Explain how you adjust strategies based on data analysis to continuously improve campaign performance.

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What is your approach to collaborating with design teams for landing pages?

Explain the importance of A/B testing, user experience, and aligning visual elements with your marketing goals. Provide examples of successful landing pages you've created through teamwork.

Join Rise to see the full answer
How do you stay up-to-date with the latest trends in performance marketing?

Share the resources you rely on such as industry blogs, webinars, or networking with other professionals. Emphasize your commitment to continuous learning in the ever-evolving digital marketing landscape.

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What role does consumer behavior play in your marketing strategy?

Discuss the importance of understanding customer motivations and how you use this insight to tailor your marketing messages and improve targeting strategies.

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Tell us about a successful marketing campaign you executed and the results it generated.

Be specific about the campaign goals, your approach, the results achieved, and what you learned from the experience. This demonstrates both your expertise and your ability to reflect and grow.

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How do you prioritize tasks when managing multiple marketing campaigns?

Explain your time management strategies, such as using tools for project management, setting clear objectives, and how you adapt when unexpected challenges arise or priorities shift.

Join Rise to see the full answer
How do you approach testing and learning new marketing channels?

Discuss your process for trialing new channels, including setting clear hypotheses, measuring results, and making data-driven decisions based on performance outcomes.

Join Rise to see the full answer
Why do you want to work for Bókun as a Performance Marketing Executive?

Share your passion for the travel industry and technology, and how you believe your skills and experiences align with Bókun’s mission to empower businesses in the Tours and Experiences sector.

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Tripadvisor is the world's largest travel guidance platform that assists hundreds of millions of people each month become better travelers, from planning to booking to taking a trip.

21 jobs
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BADGES
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FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
SALARY RANGE
$50,000/yr - $60,000/yr
EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
April 18, 2025

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