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Sports Marketing Analyst Pathway Program

We are Two Circles. We grow audiences and revenues. We do that by knowing fans best. We work with clients to help them understand & influence what their fans are doing – the way fans spend their money, the events that fans attend, the channels fans respond to, the content fans watch and more. And we use the understanding this gives us to help our clients grow. We grow their audiences and grow their revenues - both direct to consumer and business to business revenues. Our platforms and services are trusted by over 900 clients globally, including the English Premier League, Red Bull, UEFA, VISA, the NFL, Nike and Amazon. We are almost 1000 people, based out of 14 offices, and we deliver work for sports and entertainment businesses of all shapes and sizes all over the world

The fast-paced, dynamic environment at Two Circles provides a unique opportunity to develop a wide range of skills, including but not limited to: 

  • Analyzing client data for insights 
  • Building reports in data visualization tools 
  • Building presentations and presenting insights to clients 
  • Developing digital marketing strategies 
  • Developing paid social campaigns  
  • Building and managing CRM/email campaigns 
  • Conducting market research 

 

Ultimately, the barometer of success for our work is quality results and business growth for our clients, some of which include National Football League, National Lacrosse League, and Universal Tennis. This program is designed to prepare graduating students and graduate students for full-time roles by providing meaningful projects, mentorship, and skill-building opportunities. Pathway program candidates may be considered for full-time opportunities upon completion, based on performance and business needs. 

 

The ideal applicant would demonstrate aptitude in the following areas: 

Required Skills: 

  • Strong academics  
  • Passion for sports, marketing, and data application 
  • Experience, or a keen interest, in the sports business  
  • Passion for identifying trends and stories in data & quantitative analysis skills  
  • Experience in, and an eagerness to learn more about, Microsoft Office Suite  
  • Great self-starting attitude and keen to join an entrepreneurial organization where every working day is different  
  • Excellent time management, organizational skills, and attention to detail 
  • Being a team player and going above and beyond for others  
  • Problem-solving and an ability to think outside the box 
  • Strong communication skills 

 

Preferred skills: 

  • Experience in data analytics platforms (i.e., Adobe Analytics) and data visualization tools (i.e., Tableau)  
  • Experience in digital marketing platforms and tools (i.e., can build, analyze, optimize CRM/email campaigns, paid search/social) 

 

Two Circles is committed to creating a diverse environment and is proud to be an equal opportunities employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We value and want to have all types of candidates apply for roles at Two Circles. Therefore, we would love for you to fill out the Equality & Diversity Monitoring Form as part of your application. This form does not ask for your name or any information that would make you personally identifiable. 

 

Eligibility 

Seniors and Graduate Students Graduating in May 2025 

 

About the Role 

Program Dates: 8 weeks, starting in mid-June 

Internship Interview Timeline (Virtual or In-Person): December- March  

Paid Opportunity: Compensation in line with our Analyst entry level role 

In-person working: At our New York or Los Angeles office (3x per week minimum) 

Preferred Majors: Marketing or Business, Computer or Data Science, Economics, Sport Management, Mathematics or Statistics 

What You Should Know About Sports Marketing Analyst Pathway Program, Two Circles

Welcome to Two Circles, where your passion for sports marketing can truly take flight! As a Sports Marketing Analyst in our Pathway Program, you will gain firsthand experience working with top-tier clients, including the NFL and UEFA, to understand and influence fan behavior. This isn't just any entry-level role; it's your launchpad into the dynamic world of sports marketing. Over the course of this 8-week program, starting mid-June, you'll dive into exciting projects that sharpen your analytical skills, build your knowledge of data visualization tools, and allow you to craft engaging digital marketing strategies. Each day will present new learning opportunities—whether you're analyzing client data to uncover valuable insights, creating compelling presentations, or managing CRM campaigns. At Two Circles, we believe in nurturing your talent alongside an entrepreneurial spirit, encouraging you to think outside the box and collaborate with a diverse team. If you're a senior or graduate student graduating in May 2025 with a strong academic foundation and a love for analytics and sports, this paid opportunity could lead you to a fulfilling career in sports marketing. We're not just looking for technical skills; we're searching for team players who are excited to join our fast-paced environment and contribute to our mission of growing audiences and revenues in the sports and entertainment industries. Don’t miss out on the chance to kickstart your career with Two Circles!

Frequently Asked Questions (FAQs) for Sports Marketing Analyst Pathway Program Role at Two Circles
What are the responsibilities of a Sports Marketing Analyst in the Two Circles Pathway Program?

As a Sports Marketing Analyst in the Two Circles Pathway Program, you will engage in various responsibilities pivotal to our operations. This includes analyzing client data for actionable insights, creating and managing reports using data visualization tools, and developing innovative digital marketing strategies. You'll also be involved in presenting your findings to clients and conducting thorough market research to identify industry trends. The role is designed to build your expertise in sports marketing while contributing to the success of our esteemed clients.

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What qualifications are required for the Sports Marketing Analyst Pathway Program at Two Circles?

Candidates for the Sports Marketing Analyst Pathway Program at Two Circles must be seniors or graduate students graduating in May 2025. A strong academic standing is essential, along with a demonstrated passion for sports, marketing, and data analysis. Additionally, proficiency in Microsoft Office Suite is required, and experience in data analytics platforms and digital marketing is preferred. A self-starting attitude and excellent communication skills will make you a perfect fit in our collaborative environment.

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How long is the Sports Marketing Analyst Pathway Program at Two Circles?

The Sports Marketing Analyst Pathway Program at Two Circles is an immersive 8-week experience, commencing mid-June. During this program, you'll work closely with our teams on significant projects and receive mentorship to enhance your skill set. This opportunity is structured to equip you with the practical knowledge necessary for a successful career in sports marketing.

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What type of projects will I work on as a Sports Marketing Analyst at Two Circles?

Throughout your time in the Sports Marketing Analyst Pathway Program at Two Circles, you will engage with high-impact projects that cover multiple facets of sports marketing. You might analyze fan engagement data, develop marketing strategies for client events, or create digital campaigns aimed at expanding client reach. Each project will not only contribute to our clients’ growth but also bolster your professional development in the sports marketing sphere.

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Is the Sports Marketing Analyst Pathway Program at Two Circles a paid internship?

Yes, the Sports Marketing Analyst Pathway Program at Two Circles offers a paid internship opportunity. Compensation aligns with our Analyst entry level role, ensuring that your contributions are recognized and valued as you gain hands-on experience in the fast-paced world of sports marketing.

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Common Interview Questions for Sports Marketing Analyst Pathway Program
What interests you about the Sports Marketing Analyst role at Two Circles?

I am particularly drawn to the Sports Marketing Analyst role at Two Circles due to my passion for both sports and data-driven decision-making. I find it fascinating to analyze fan behavior and trends to create impactful marketing strategies that can enhance client engagement and revenue generation. The opportunity to work with esteemed clients such as the NFL and UEFA further excites me as I look to contribute to industry-leading projects.

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How do you approach market research and analysis in sports marketing?

My approach to market research and analysis in sports marketing involves a combination of data collection, analysis, and critical thinking. I begin by gathering data from reliable sources, followed by using analytical tools to interpret the information. I look for trends, patterns, and insights that inform marketing strategies and recommendations. Additionally, I engage with existing research and industry news to stay updated on current market dynamics, which helps refine my analyses.

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Can you provide an example of how you have used data visualization tools?

Certainly! I have experience using data visualization tools like Tableau to translate complex data sets into digestible insights. For instance, I worked on a project where I visualized fan engagement metrics, presenting them to stakeholders to highlight trends and drive strategic decisions. The use of visual storytelling helped convey the insights effectively and facilitated deeper discussions on optimizing marketing campaigns.

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What skills make you a good fit for the Sports Marketing Analyst Pathway Program?

I believe that my strong analytical skills, passion for sports, and background in data analysis position me as a great fit for the Sports Marketing Analyst Pathway Program. I am proficient in Microsoft Office Suite and have hands-on experience with data analytics platforms. My attention to detail, along with a willingness to learn and adapt in a fast-paced environment, will allow me to contribute meaningfully to Two Circles' projects.

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In what ways can you contribute to the team dynamic at Two Circles?

I’m a firm believer in collaboration and thrive in team settings. I contribute to a positive team dynamic by being an active listener, supporting my teammates, and sharing ideas freely. I value articulate communication and understand that we all have unique strengths that can enhance our collective output. I am eager to bring my problem-solving skills and enthusiasm for sports marketing to collaborate effectively with the diverse team at Two Circles.

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How do you prioritize tasks when managing multiple projects?

When managing multiple projects, I prioritize tasks by evaluating deadlines and the complexity of each assignment. I make a to-do list and categorize tasks based on urgency and importance while remaining flexible to adjust priorities as needed. I utilize project management tools to track progress and ensure that I communicate with team members to align on expectations, ensuring timely and quality delivery.

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What excited you the most about working in sports marketing?

What excites me most about working in sports marketing is the unique intersection between data, creativity, and sports culture. I love the idea of leveraging analytics to understand fan behavior and preferences, which can drive innovative marketing campaigns. The opportunity to contribute to the growth and visibility of sports brands is thrilling, especially in an industry that evolves continuously.

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How do you stay updated with the latest trends in sports marketing?

I stay updated with the latest trends in sports marketing by following industry publications, reputable blogs, and engaging with online communities. I also attend webinars and workshops when possible, allowing me to network with other professionals and gain diverse insights. Social media platforms like LinkedIn provide great resources for sharing knowledge and trends that can significantly influence my understanding of the industry.

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Describe a time when you had to analyze complex data and how you approached it.

In a recent university project, I analyzed a set of complex data regarding fan attendance and engagement metrics for a sports team. I approached it by breaking down the data into manageable segments, identifying key indicators to focus on, and applying statistical analysis techniques to derive insights. By visualizing the data, I was able to present clear findings that informed potential strategies for improving fan engagement.

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Why do you believe Two Circles is the right place for you to start your career?

I believe Two Circles is the right place for me to start my career due to its innovative approach to sports marketing and its commitment to using data to drive results. The opportunity to learn from experienced professionals while working on high-profile projects in a collaborative and dynamic environment aligns perfectly with my career aspirations. I'm eager to contribute to a company that values diversity, creativity, and professional growth in the sports marketing arena.

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Two Circles operates as a sports marketing agency. The companys services include understanding customers, solving complex customer-relationship management problems, and sponsorship, driving experience & revenue through technology tools, data manag...

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Internship, hybrid
DATE POSTED
December 19, 2024

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