30152741176 - Senior Meta Buyer

A Senior Meta Buyer at our company is primarily responsible for planning, launching, and optimizing paid advertising campaigns on Meta platforms to achieve key performance indicators like ROAS and CPA. Additionally, you’ll be analyzing campaign performance through Shopify and TripleWhale, collaborating with creative teams for effective ad creatives, and managing all these tasks using Notion for project management.

To qualify for the Senior Meta Buyer role, candidates should have at least 3 years of experience managing Meta advertising campaigns, particularly for e-commerce or DTC brands. An understanding of Shopify operations and experience with data analytics tools like TripleWhale are crucial, as well as familiarity with project management systems such as Notion.

A Senior Meta Buyer typically uses a range of tools including Meta Advertising Platforms for creating and managing campaigns, Shopify for e-commerce metrics, TripleWhale for data analytics, and Notion for project management and coordination. Proficiency in Slack and Google Workspace is also important for effective communication within the team.

The Senior Meta Buyer contributes to team collaboration by effectively utilizing tools like Slack and Notion for communication and project tracking. You'll engage with creative teams to discuss ad performance and strategy, keep everyone informed on campaign statuses, and help facilitate smooth teamwork throughout the advertising process.

Staying informed about the latest Meta and TikTok advertising trends is crucial for the Senior Meta Buyer role as it enables you to leverage the most effective strategies and tools available. This knowledge helps in creating cutting-edge campaigns that resonate with target audiences and achieve the desired outcomes for our DTC Shopify brands.

In answering this question, describe specific campaigns you've managed, the strategies you employed, and the outcomes achieved. Highlight your proficiency with tools like Meta Advertising Platforms and what metrics you monitored to assess success.

Discuss your methodology for analyzing performance metrics, including which KPIs you prioritize, your process for using tools like TripleWhale, and how you translate analytics into actionable insights for campaign optimization.

Illustrate your approach to developing ad creatives, emphasizing the importance of audience research, testing different formats, and collaborating with creative teams to ensure the messaging aligns with audience preferences and brand voice.

Detail a specific instance where you identified underperforming campaigns, the adjustments you made, how you communicated these changes to your team, and the improvements that followed, showcasing your analytical and decision-making skills.

Share your experience with project management systems like Notion, detailing how you organize tasks, create tracking dashboards, and ensure team alignment on project goals and timelines.

Reflect on common challenges, such as keeping up with platform changes or creating standout ad content, and provide insight into how you overcome these issues, highlighting your adaptability and problem-solving skills.

Emphasize your use of tools like Slack for real-time communication, and describe practices you adhere to for keeping the team informed about campaign updates, challenges, and collaborative efforts.

Articulate your reliance on data in shaping advertising strategies and campaign adjustments, explaining how data influences your decisions on targeting, bidding, and content creation.

When asked about successful campaigns, share measurable outcomes such as increased ROAS or reduced CPA, focusing on the strategies employed and how they contributed to the overall success of the brands.

Discuss your outlook on the future of digital advertising, including anticipated changes in audience behavior, platform features, or regulatory issues, and how you plan to adapt your strategies in light of these changes.