Content Marketing Manager (in the Mental Health Space)

As a Content Marketing Manager at moozoom, your responsibilities encompass creating engaging and SEO-friendly content for various platforms, managing social media accounts, conducting keyword research, and developing strategic social media campaigns. You'll also be monitoring community engagement, analyzing metrics, and collaborating with the marketing team to formulate robust content strategies that underscore mental health initiatives.

To qualify for the Content Marketing Manager role at moozoom, candidates should hold a bachelor's degree in English, Communications, Marketing, or a related field. A minimum of 3-5 years of experience in SEO content writing focusing on mental health or social-emotional learning and social media management is required. Strong writing skills, fluency in English (and preferably French), and a solid grasp of SEO principles are also essential.

moozoom fosters a supportive and collaborative work environment that encourages professional growth for its Content Marketing Manager. This includes staying updated with SEO and social media trends, engaging in discussions with a creative team, and participating in ongoing learning opportunities to help develop unique campaigns that can significantly impact the K-12 education space.

In the role of Content Marketing Manager at moozoom, you will produce a variety of content, including high-quality blog posts, website copy, promotional materials, email campaigns, and social media posts. Each piece will be crafted to resonate with our audience while effectively implementing SEO strategies to maximize visibility.

Yes, the Content Marketing Manager position at moozoom is fully remote, offering flexible work hours. This allows you to balance your professional responsibilities while contributing to a cause you're passionate about from the comfort of your own home.

To create effective SEO-driven content for mental health topics, I conduct thorough keyword research to understand the specific needs and inquiries of our audience. I then ensure that the content is informative, empathetic, and easily digestible, incorporating SEO best practices throughout while maintaining a compassionate tone.

A successful social media campaign I led involved a series of engaging posts centered around mental health awareness month. By using a mix of visually appealing graphics, relatable storytelling, and calls to action, we boosted engagement by 45% and increased our follower base significantly, while also amplifying our advocacy in the mental health space.

When dealing with negative feedback on social media, I prioritize responding promptly and empathetically. I always aim to address the concern raised, provide further assistance if possible, and ensure that the conversation remains respectful and constructive, while following up with the individual to resolve their issue effectively.

I use various analytics tools, such as Google Analytics and social media insights, to regularly track key performance metrics like engagement rates, page views, and conversion rates. Analyzing this data helps inform our content strategies and allows for adjustments based on what resonates best with our audience.

For content and social media management, I utilize tools like Hootsuite or Buffer for scheduling posts, Canva for visual content creation, and Google Analytics along with built-in social media insights to measure engagement and performance. This integrated approach helps streamline our workflow and ensure timely content delivery.

I stay updated on SEO and social media trends by regularly reading industry blogs, participating in webinars, and engaging in professional networks. Following influencers and attending relevant workshops also provide valuable insights that help ensure our strategies remain effective and up-to-date.

Certainly! By launching a weekly Q&A session addressing various mental health topics through live streams on our social media platforms, I enhanced engagement significantly. This initiative fostered community involvement, and the authenticity of answering real-time questions resonated with our audience, leading to a 60% increase in participation.

Mental health advocacy is crucial in my content marketing role because it allows me to create awareness and foster understanding within our target communities. Crafting messages that not only inform but also resonate emotionally helps eliminate stigma and encourages discussions that promote well-being, especially in educational environments.

One of the most challenging aspects of content marketing in the mental health space is striking the right balance between being informative and sensitive. It's essential to approach topics with care and empathy while still providing valuable insights, ensuring we respect the diverse experiences and perspectives within this community.

To prioritize tasks effectively, I assess deadlines, analyze the potential impact of each project on overall engagement, and collaborate with my team to identify urgent needs. I utilize project management tools to keep track of everything and regularly communicate with team members to ensure alignment and adjust priorities as necessary.