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Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!Principal, Core Product MarketingThe OpportunityThe Digital Media Mid-Market Product Marketing team is looking for a seasoned Product Marketing specialist who can help define and drive the next phase of growth for its creative business. As a core PMM, you will partner across all creative categories in Digital Media to bring B2B value to our customers and define the overall segment strategy and go-to-market plan for these motions. The ideal candidate should possess a strong understanding of the creative category and have proven experience bringing new product and customer value to market.What you’ll do:• Partner closely with other Product Marketing and Product teams to identify and bring B2B product value to customers• Lead annual planning process for the business to deliver segment growth strategy and business plan• Conduct ongoing market research to understand customer needs and make strategic recommendations on opportunity for Adobe• Develop segment point of view on market opportunity, target audience, positioning, messaging and use cases• Lead new product launches, enablement and content development to support cross functional teams• Be the expert on the creative category and represent the voice of the customer within the organizationWhat you’ll need to succeed:• 10+ years of experience in product marketing and business strategy• Strong understanding of creative category and market trends• Customer first mindset, with track record of unlocking new business value based on customer insights• Strong analytical skills, with ability to draw insights from data and translate them into actions• Proven success influencing cross-functional teams and leaders in large, matrixed organizations• Proactive, self-starter with positive attitude, strong executive presence and excellent communication skills• MBA, or consulting experience preferredOur compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $146,300 -- $246,400 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.