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Director of Marketing - Hybrid role!

Company Description

As a leading healthcare education organization, Unitek Learning’s family of schools helps thousands of students launch and accelerate their careers every year. As a rapidly growing and highly successful company, Unitek is also a great place to pursue a rewarding and challenging career. We offer a competitive salary, generous benefits, unlimited growth potential, and a collegiate work environment.

Job Description

Description:

The Director of Marketing is responsible for planning and executing a wide range of marketing initiatives, overseeing all lead generation and branding for associated colleges within Unitek Learning. This leader will be responsible for driving projects and initiatives across multiple internal departments to help drive student growth and retention and improve brand reputation. They will also oversee an internal team and leverage internal resources and external agencies and vendors to execute projects.

This position is a hybrid role based in Tempe, AZ. You will be required to work Tuesday- Thursday at our Tempe campus and one day from your home office.

Responsibilities:

  • Work closely with senior leadership and foster cross-functional collaboration to seamlessly align and execute marketing strategies with overarching business goals and objectives.
  • Responsible for creation and management of all lead generation goals and budgets to achieve new student start goals by campus and program.
  • Manage budgets, lead goals and creative assets with paid media agencies to help achieve marketing goals for respective programs and campuses.
  • Act as primary liaison to campuses for all marketing related projects including but not limited to community events, posters, campus branding, flyers, and other collateral needed by departments and oversee internal team and agencies to execute and ensure things are on brand and completed in timely manner.
  • Collaborate with organic social team to continue to build content pipeline with campuses and grow follower growth across social platforms.
  • Manage external website and development agency for all design and content requests to keep the website information up to date and the site optimized for UX/UI and lead generation purposes.
  • Work collaboratively with a variety of internal stakeholders across admissions, academics, compliance, financial aid, and other departments to communicate and deploy updates to programs, policies, and procedures and support respective collateral needs.
  • Responsible for coordination of photo and video shoots with campus staff and external agency partners and coordinate all postproduction updates.
  • Develop the strategy and workflows for student lifecycle communication and execution through email and SMS.
  • Communicate routinely with management, and senior leadership on forecasts, budgets and performance.
  • Conduct demographic and target market studies, evaluate competitors and identify trends to maximize effectiveness of marketing efforts. Assist in various special projects such as cost feasibility studies for current and proposed locations and programs.
  • Analyze day-to-day reporting, complete with month-end reporting, and maintain budgets and appropriate accounting coding.
  • Performs miscellaneous job-related duties as assigned.

Pay Range

The annual pay range for this position is $100k (minimum), $110k (midpoint), and $120k (maximum).*

*Typical hiring range is between the minimum and midpoint of the above pay range. Actual starting base pay may vary based on factors such as education, experience, skills, location and budget.

Qualifications

Education, Experience and Skills:

  • 8 years marketing experience with a college degree.
  • BS degree in marketing (Preferred)
  • Experience managing and optimizing growth marketing budgets with a strong analytical approach to customer acquisition and retention.
  • Ability to lead groups and be decisive.
  • Highly organized and analytical ability to motivate and manage people, projects and set deadlines.
  • Deep understanding of performance marketing (paid social, SEO/SEM, affiliate, OTT and other digital channels).
  • Demonstrates innovation and creativity to create brand new strategies that attract customers and succeed over the competition
  • Experience with marketing automation and CRM tools
  • Excellent communication skills, both written and oral
  • Expert knowledge of Microsoft suite of products

Position Status:
Full-time position with responsibilities of approximately 40 hours per week. This position will be classified as “At-will.”

Additional Information

We Offer:

  • Medical, Dental and Vision starting the 1st of the month following 30 days of employment
  • 2 Weeks’ starting Vacation per year.  Increasing based on years of service with company
  • 12 paid Holidays and 2 Floating Holiday
  • 401K with a Company Match
  • Company Paid Life Insurance at 1x’s your annual salary
  • Leadership development and training for career advancement
  • Tuition assistance and Forgiveness for you and your family up to 100% depending on program
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Average salary estimate

$110000 / YEARLY (est.)
min
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$100000K
$120000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Director of Marketing - Hybrid role!, Unitek Learning

Join Unitek Learning as the Director of Marketing in our Tempe, AZ office, where you’ll play a pivotal role in shaping the future of healthcare education! In this hybrid position, you'll lead an innovative marketing team, collaborating closely with internal departments to drive student growth and enhance our brand reputation. With over 8 years of marketing experience under your belt, your expertise in lead generation and branding will enable you to plan and execute a variety of strategic marketing initiatives. You'll oversee budgets, manage creative assets with external agencies, and act as the primary point of contact for campus marketing projects. Plus, your insights will help optimize our website for user experience and lead generation. By employing innovative strategies and careful market analysis, you’ll ensure we not only meet but exceed our objectives. Come be part of a passionate team that values collaboration and creativity; together, we’ll help students embark on rewarding career paths while fostering an engaging and collegiate work environment. Here at Unitek, we offer a competitive salary, impressive benefits, and unlimited growth potential, making this opportunity as rewarding as it is challenging. Are you ready to take the next step in your marketing career? We’d love to see what you can bring to the table!

Frequently Asked Questions (FAQs) for Director of Marketing - Hybrid role! Role at Unitek Learning
What are the primary responsibilities of the Director of Marketing at Unitek Learning?

The Director of Marketing at Unitek Learning is responsible for planning and executing marketing initiatives, managing lead generation and branding for various colleges, and collaborating with internal departments to meet student growth and retention goals. This role encompasses budget management, creative asset oversight, and acting as a liaison for marketing projects, all aimed at enhancing the company's reputation and effectiveness in attracting students.

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What qualifications are required for the Director of Marketing position at Unitek Learning?

To be considered for the Director of Marketing position at Unitek Learning, candidates should have at least 8 years of marketing experience and preferably hold a BS degree in marketing. Strong analytical skills, experience in managing marketing budgets, and proficiency in performance marketing channels are essential. Excellent communication skills and the ability to lead teams are also critical for success in this role.

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How does the Director of Marketing contribute to student growth at Unitek Learning?

The Director of Marketing at Unitek Learning contributes to student growth by overseeing effective marketing strategies that generate leads and improve brand visibility. This includes managing campaigns, coordinating community events, and ensuring all marketing materials resonate with target audiences while aligning joint efforts across departments to align with the company's goals.

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What is the work environment like for the Director of Marketing at Unitek Learning?

The work environment for the Director of Marketing at Unitek Learning is collaborative and dynamic, blending in-office and remote work. Employees are encouraged to foster communication across departments to effectively implement marketing strategies, with access to leadership development and numerous company benefits that contribute to a supportive atmosphere.

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What growth opportunities are available for the Director of Marketing at Unitek Learning?

Unitek Learning offers significant growth opportunities for the Director of Marketing role, such as leadership development training, career advancement prospects, and tuition assistance for continuous education. This commitment to professional development ensures that employees can thrive in their careers while contributing to the success of the organization.

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Common Interview Questions for Director of Marketing - Hybrid role!
What strategies would you employ as Director of Marketing to enhance lead generation?

To enhance lead generation, I would focus on optimizing multi-channel marketing strategies, leveraging data analytics to identify target demographics, and strengthening partnerships with community events. Continuous A/B testing of campaign elements and adjusting based on real-time feedback would also be a priority.

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How would you manage internal teams and external agencies effectively?

I would ensure clear communication of goals and expectations while fostering a collaborative team environment. Regular check-ins, utilizing project management tools, and shared metrics would facilitate accountability and allow for timely feedback, keeping projects aligned and on track.

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Can you explain your experience with performance marketing channels?

Certainly! My experience with performance marketing includes managing campaigns across paid social, SEO/SEM, and affiliate marketing. I’ve consistently analyzed performance data, optimizing campaigns to maximize ROI and ensuring alignment with broader marketing goals.

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What methods do you use to analyze market trends?

I utilize various analytics tools and resources to conduct competitive analysis and demographic studies. Staying up-to-date on industry news and trends through publications and networking also informs my approach, allowing us to adapt our marketing strategies promptly.

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How would you ensure that all marketing materials align with brand guidelines?

I believe in establishing a comprehensive brand guideline document for all teams to reference. Regular training sessions on brand standards, coupled with a review process for all materials, would ensure consistency in messaging and design across all platforms.

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Describe your approach to budget management.

My approach to budget management involves careful planning, rigorous tracking of expenses, and regular performance evaluations against our marketing goals. This tracking allows for timely adjustments to maximize effectiveness while adhering to budgets.

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How do you handle conflicts within your team?

I handle conflicts by encouraging open dialogue to address concerns directly. My goal is to foster an environment where team members feel empowered to share their viewpoints, leading to constructive discussions and solutions that benefit the team and the overall project.

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What do you consider key metrics to evaluate marketing success?

Key metrics include lead conversion rates, traffic sources, customer acquisition costs, and overall ROI of campaigns. By analyzing these metrics regularly, we can identify areas for improvement and track our progress toward achieving marketing objectives.

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How would you prioritize tasks in a fast-paced environment?

In a fast-paced environment, I prioritize tasks based on their alignment with business objectives and deadlines. Utilizing a project management tool helps me visualize priorities and delegate appropriately, ensuring that critical tasks are completed efficiently.

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What role does creativity play in your marketing strategies?

Creativity is crucial in marketing strategies as it helps differentiate our brand in a competitive landscape. By fostering an innovative atmosphere where out-of-the-box ideas are encouraged, we can create captivating campaigns that resonate with our target audience.

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Multiple technologies got you down? Unitek Information Systems offers information technology (IT) consulting, training, and contracting services. Unitek is an authorized learning partner for both Microsoft and Cisco. It also is a Prometric and Syl...

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Full-time, hybrid
DATE POSTED
April 19, 2025

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