Sales Director, SBR

As a Sales Director at Universal Electronics, you will be responsible for driving turnover in line with the annual sales budget, enhancing customer relations, and acquiring new clients. This role includes strategic sales management for both tier one and tier two operators as well as set-top box OEMs. Moreover, you will oversee product portfolios and ensure the delivery of customer expectations.

To qualify for the Sales Director role at Universal Electronics, candidates should have 5 to 8 years of sales experience in a B-to-B market or sales management roles. A bachelor's degree is required, along with a solid understanding of electronics and telecommunications. Proven success in mastering the integrated sales process and solid analytical, negotiating, and forecasting skills are crucial.

The Sales Director plays a critical role in Universal Electronics' growth by defining specific sales and marketing plans tailored to boost the company's market position. This includes engaging with tier one and tier two operators, managing existing customer relations, acquiring new clients, and effectively launching new product concepts to expand our market share.

Success as a Sales Director at Universal Electronics hinges on a mix of technical proficiency in electronics and telecommunications, strong negotiation and analytical skills, and a flair for creativity. Additionally, being a team player and motivator is vital, as you work closely with diverse stakeholders to achieve sales objectives.

In the Sales Director position at Universal Electronics, managing customer relations is paramount. You’ll be tasked with retaining existing relationships as well as forging new ones, ensuring customer satisfaction and addressing any issues that might arise. Building trust and a positive rapport with customers will be key to your success.

To achieve sales targets as a Sales Director, I would develop a well-defined, strategic business plan that aligns with company goals. This includes understanding the market landscape, segmenting potential clients effectively, and employing a consultative sales approach to meet their needs.

Certainly! In my previous roles, I utilized historical sales data and market trends to create accurate sales forecasts. This involved regular updates to projections based on sales activities and customer feedback to refine strategies and ensure alignment with expectations.

I once led the sales process for a major client by conducting thorough research and tailoring a proposal that addressed their specific needs. This approach not only demonstrated our commitment but also fostered trust, resulting in a successful close of the deal.

I believe that relationship building begins with effective communication and understanding client needs. I prioritize regular check-ins and updates, and I always make it a point to personalize interactions, making clients feel valued and understood.

Teamwork is vital in achieving sales goals. Collaborative efforts enable the sharing of insights, strategies, and resources, driving better outcomes. I ensure to foster a supportive environment where team members can leverage each other's strengths to meet our collective targets.

I approach objections as opportunities for discussion. I actively listen, understand the root of the concern, and address it with factual information and potential solutions. Building trust through transparency is crucial to overcoming objections.

I consider negotiation skills, analytical prowess, and strong communication abilities as crucial for a Sales Director. Additionally, a good understanding of the technology and market dynamics enables better strategy formulation and execution.

I follow a structured process for launching products, which includes market research, defining target audiences, creating a marketing plan, and coordinating with sales teams to execute the launch. Continuous assessment and feedback loops to refine the approach are also essential.

In a busy sales environment, I prioritize tasks by assessing their impact on sales goals versus urgency. Using tools for organization and setting clear deadlines helps me stay focused on high-value activities that drive results.

For customer retention, I employ proactive communication, regular check-ins, and seeking feedback to gauge satisfaction. Offering personalized experiences and solutions that add value to their operation can significantly enhance retention rates.