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GTM Engineer

Why you should apply:

You’re ready to shape the future of GTM by blending advanced technical expertise with innovative problem-solving. You get excited about building scalable systems, using AI and automation to create new workflows that break through the noise of crowded inboxes and undifferentiated outreach.

As a GTM Engineer, you’ll focus on creating processes that drive measurable outcomes across pipeline generation, outbound, and lifecycle marketing. You’ll collaborate closely with sales, marketing, and product teams, owning the tools and systems that optimize every stage of the GTM motion.

This is a career-defining role for someone passionate about efficiency, innovation, and technology. You’ll have the autonomy to build, experiment, and redefine what’s possible in the evolving B2B SaaS landscape.

We are only considering applicants based in the United States and Canada for this role.

What you’ll own and run with:

Pipeline and workflow optimization

  • Design, execute, and refine GTM workflows to generate qualified pipeline using tools like Clay, Koala, Unify, HubSpot, Cognism, and Sendspark
  • Automate lead scoring, account prioritization, and personalized outreach to maximize conversion rates

AI and tool integration

  • Manage and integrate SaaS and AI tools to streamline outbound, lifecycle marketing, and customer engagement processes
  • Own the tech stack for GTM automation, creating systems that reduce inefficiencies and improve outcomes

Experimentation and innovation

  • Build and run a testing framework for micro-campaigns, signal-based strategies, and process optimizations
  • Drive scalable, repeatable processes that deliver transformative 10x results

Cross-functional collaboration

  • Act as the technical and strategic bridge between sales, marketing, and product teams
  • Align efforts across departments to optimize workflows and ensure a seamless customer journey

Performance tracking and reporting

  • Monitor KPIs like conversion rates, pipeline growth, and sales efficiency
  • Report on insights and outcomes to refine strategies and contribute directly to revenue growth

Who you are:

Technically proficient

  • You’re experienced with tools like Clay, Koala, Unify, HubSpot, Cognism, and Sendspark, and you know how to use them to drive efficiency and results
  • You stay ahead of trends, always evaluating and adopting new tools that give your team a competitive edge

Creative and strategic thinker

  • You thrive on solving complex problems with innovative solutions that challenge the status quo
  • You balance strategic thinking with tactical execution to build GTM systems that scale

Efficiency-driven and experimental

  • You excel at achieving high output with minimal resources, leveraging automation to eliminate repetitive tasks
  • You embrace experimentation, continuously refining strategies to deliver measurable improvements

Technically proficient

  • You’re experienced with tools like Clay, Koala, Unify, HubSpot, Cognism, and Sendspark, and you know how to use them to drive efficiency and results
  • You stay ahead of trends, always evaluating and adopting new tools that give your team a competitive edge

Creative and strategic thinker

  • You thrive on solving complex problems with innovative solutions that challenge the status quo
  • You balance strategic thinking with tactical execution to build GTM systems that scale

Efficiency-driven and experimental

  • You excel at achieving high output with minimal resources, leveraging automation to eliminate repetitive tasks
  • You embrace experimentation, continuously refining strategies to deliver measurable improvements

Collaborative and experienced

  • You have 6-8+ years in RevOps, Growth, or Sales with a proven track record of managing GTM strategies and tools
  • You’re comfortable working across teams to align efforts and achieve shared goals

  • Competitive salary, quarterly performance bonuses, and meaningful equity
  • Company-sponsored 401(k) program
  • Remote role with annual company off-site and team meetup trips
  • Health, dental, and vision insurance for you and any dependents
  • Incredible training and career growth opportunity
  • Unlimited PTO (the kind you’re encouraged to take)
  • Extremely friendly, inclusive, human-first team culture
  • Incredible team with a great blend of hustle, productivity, and fun

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What You Should Know About GTM Engineer, UserEvidence

Excited about revolutionizing the go-to-market landscape? UserEvidence is on the hunt for a talented GTM Engineer who is ready to play a pivotal role in shaping our future. As a GTM Engineer, you'll blend your advanced technical expertise with innovative problem-solving to craft scalable systems that enhance efficiency and effectiveness. Picture yourself building processes that not only drive measurable outcomes across pipeline generation, but also engage effectively in outbound and lifecycle marketing. You’ll be at the heart of cross-functional collaboration, working closely with sales, marketing, and product teams to own the tools and systems that optimize every stage of the GTM journey. This is an incredible opportunity for someone who thrives on efficiency and innovation, and is passionate about leveraging technology in the dynamic B2B SaaS space. With autonomy to experiment and redefine possibilities, you will be responsible for pipeline and workflow optimization, AI and tool integration, cross-functional collaboration, and performance tracking. So if you’re a technically proficient, creative, and strategic thinker with 6-8+ years in RevOps or Sales, and have a proven track record of leveraging tools and strategies to deliver 10x results, we want to hear from you! Join us and be part of a friendly, inclusive team that values hustle, productivity, and fun. Plus, enjoy competitive benefits including stock options, unlimited PTO, and health insurance for you and your dependents.

Frequently Asked Questions (FAQs) for GTM Engineer Role at UserEvidence
What does a GTM Engineer do at UserEvidence?

At UserEvidence, a GTM Engineer is responsible for optimizing go-to-market workflows, managing automation processes, and facilitating collaboration among sales, marketing, and product teams. This critical role involves designing scalable systems, integrating advanced tools, and employing innovative strategies to drive measurable outcomes across various marketing initiatives.

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What skills are required for the GTM Engineer position at UserEvidence?

To succeed as a GTM Engineer at UserEvidence, candidates should possess advanced technical proficiency with tools such as Clay, HubSpot, and Cognism. Strong problem-solving skills, creativity, experience in RevOps or Growth, and the ability to work collaboratively across functions are essential to thrive in this dynamic role.

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Is remote work available for the GTM Engineer role at UserEvidence?

Yes! The GTM Engineer position at UserEvidence offers remote work opportunities. We prioritize flexibility and support a human-first culture, allowing you to work from anywhere while maintaining collaboration with your team.

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What are the main responsibilities of a GTM Engineer at UserEvidence?

As a GTM Engineer, your main responsibilities will include optimizing pipeline workflows, integrating AI tools for improved customer engagement, designing and running testing frameworks for marketing campaigns, and tracking performance metrics to refine GTM strategies at UserEvidence.

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What is the culture like at UserEvidence for the GTM Engineer?

UserEvidence fosters an incredibly friendly and inclusive culture. As a GTM Engineer, you’ll be part of a team that values collaboration, creativity, and innovation, making it an enjoyable place to work with numerous opportunities for professional growth.

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What kind of salary and benefits can a GTM Engineer expect at UserEvidence?

UserEvidence offers a competitive salary for the GTM Engineer role, along with quarterly performance bonuses, meaningful equity, health, dental, and vision insurance, a company-sponsored 401(k) program, and the flexibility of unlimited PTO that encourages taking time off.

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What experience is required for the GTM Engineer position at UserEvidence?

Candidates for the GTM Engineer role at UserEvidence should have 6-8+ years of experience in Revenue Operations, Growth, or Sales, demonstrating a proven track record in managing GTM strategies and tools effectively.

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Common Interview Questions for GTM Engineer
How have you optimized go-to-market workflows in your previous roles?

When answering this question, focus on specific examples where you've implemented tools and processes that improved efficiency. Describe the challenges faced, your approach to finding a solution, and the measurable results that followed.

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What tools do you find most effective for managing GTM processes?

Discuss the tools you’ve used, such as HubSpot or Cognism, and explain their benefits in managing GTM initiatives. Highlight your experience in integrating and utilizing these tools to enhance efficiency and drive outcomes.

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Can you share a successful micro-campaign you ran? What was your approach?

Detail the campaign's objective, your strategy for execution, the metrics used for success, and the lessons learned. Focus on how you applied creativity and analytical skills to achieve transformative results.

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What strategies do you use for performance tracking and reporting?

Outline your experience in developing KPIs, tools you’ve utilized for tracking performance, and how you translate data into actionable insights that shape future strategies.

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How do you collaborate with cross-functional teams to achieve GTM goals?

Provide examples of past experiences where you effectively worked with sales, marketing, and product teams. Emphasize your communication skills and your ability to align diverse teams towards common objectives.

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Describe a time when you had to troubleshoot a major issue within a GTM process.

Use the STAR method to outline the Situation, Task, Action, and Result of the problem you faced. Highlight your analytical skills and innovative approach to problem-solving.

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How do you stay up-to-date with the latest trends in GTM strategies?

Discuss ways you keep knowledgeable on industry trends, such as attending webinars, subscribing to relevant publications, or being a part of online forums. This shows your commitment to continuous learning and adapting.

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What role does AI play in your GTM approach, and how have you leveraged it?

Share specific examples of AI tools you’ve integrated into GTM processes, such as automating lead scoring or enhancing customer engagement, and the positive impact they had on results.

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How do you prioritize tasks when managing multiple GTM initiatives?

Illustrate your systematic approach to prioritization, possibly using tools like project management software. Talk about how you assess urgency, importance, and potential impact on overall goals.

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What do you find most challenging about the GTM role?

Reflect on personal challenges you’ve encountered, such as adapting to new technologies or managing complex projects. Be honest, but also detail how you overcame these challenges and what you learned.

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Full-time, remote
DATE POSTED
November 24, 2024

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