Group Product Marketing Manager, Customers - job 1 of 2

At Vanta, our mission is to secure the internet and protect consumer data. We believe that security should be monitored and verified continuously, and we empower companies to practice better security and prove it with ease. Vanta has a kind and talented team, and while some have prior security experience, many have been successful at Vanta without it. 

As a product marketer at Vanta, you’ll help bring this vision to life by defining the new category of trust management, shaping Vanta’s positioning and differentiators externally, and influencing our product and business roadmap. We sit at the intersection of Marketing & Demand Generation, Sales, Product, and Customer Success and revel in connecting all of these teams to drive the business forward. Research, analysis, curiosity, storytelling, and project management are just a few of the attributes of our team – in addition to being open, empathetic, and genuinely nice people.

The Group Product Marketing Manager will focus on launching Vanta’s next generation of security tools to our 9,000+ customers, who are a critical audience and channel for Vanta’s growth. You will partner closely with our product team, post-sales team, and broader product marketing team to craft compelling messaging to take our product and brand story to the next level. 

What you’ll do as a Group Product Marketing Manager at Vanta:

• Define and manage go-to-market (GTM) strategy for Vanta’s customers, including messaging, positioning, launch planning, GTM enablement content for our post-sales team

• Plan and execute campaigns to promote our products (new and existing) to our customers, report back on performance, and optimize our launch processes for scale

• Partner with our post-sales team (customer success and account management) to develop up-sell and expansion sales plays 

• Author compelling content for each stage of the customer journey, from blog posts to sales collateral

• Talk regularly to Vanta’s customers, analyze your own data, and understand our competitive landscape to help shape the product strategy and roadmap and inform Vanta’s overall expansion marketing strategy

• Build relationships with every team at Vanta—product management, demand gen, sales, design, customer success, and engineering—to define our customer segments and deliver effective communications, from everyday emails to major launches

• Refine Vanta’s pricing and packaging based on deep insights around the market, our product value, and customer needs in partnership with finance, operations, product, sales, and customer success 

• Be a strong customer champion, creative marketer, and problem solver

How to be successful in this role:

• Have 7+ years of Product Marketing experience, with an emphasis on B2B SaaS

• Have a deep empathy for users and an ability to adapt communication to best reach, engage and differentiate Vanta to your audience

• Enjoy working with data and pairing those quantitative conclusions with the qualitative conversations you have with users

• Find delight in understanding how things work and then explaining your newfound knowledge to others

What you can expect as a Vantan:

• Industry-competitive compensation

• 100% covered medical, dental, and vision benefits with dependents coverage

• 16 weeks fully-paid parental Leave for all new parents

• Health & wellness and remote workplace stipends

• Family planning benefits through Carrot Fertility

• 401(k) matching

• Flexible work hours and location

• Open PTO policy

• 11 paid holidays in the US

• Offices in SF, NYC, London, Dublin, and Sydney

#LI-remote

At Vanta, we are committed to hiring diverse talent of different backgrounds and as such, it is important to us to provide an inclusive work environment for all. We do not discriminate on the basis of race, gender identity, age, religion, sexual orientation, veteran or disability status, or any other protected class. As an equal opportunity employer, we encourage and welcome people of all backgrounds to apply.

About Vanta

We started in 2018, in the wake of several high-profile data breaches. Online security was only becoming more important, but we knew firsthand how hard it could be for fast-growing companies to invest the time and manpower it takes to build a solid security foundation. Vanta was inspired by a vision to restore trust in internet businesses by enabling companies to improve and prove their security.From our early days automating security monitoring for compliance standards like SOC 2, HIPAA and ISO 27001 to creating the world's leading Trust Management Platform, our vision remains unchanged. 

Now more than ever, making security continuous—not just a point-in-time check— is essential. Thousands of companies rely on Vanta to build, maintain and demonstrate their trust— all in a way that's real-time and transparent.