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Senior Manager, Website Optimization

At Vanta, our mission is to secure the internet and protect consumer data. We believe that security should be monitored and verified continuously, and we empower companies to practice better security and prove it with ease. Vanta has a kind and talented team, and while some have prior security experience, many have been successful at Vanta without it. 

As the Senior Manager of Website Optimization, you will be responsible for spearheading performance and UX initiatives for Vanta.com. This role requires a strategic thinker with a passion for data-driven decision making and a proven track record in website testing, UX enhancements, and driving business value from the website.

The web team owns Vanta.com which serves as the primary platform for prospect engagement and brand storytelling. The work we do is integral in driving traffic, generating leads, and creating a seamless user experience that directly supports department and company goals. 

This role will be key in accelerating our experimentation program, defining a personalization strategy, and supporting departmental initiatives and goals. In addition to working closely with others on the web team, you will have the opportunity to work cross-functionally with stakeholders in growth marketing, PMM, creative, content, and others to drive measurable improvements in website performance and conversions.

What you’ll do as a Senior Manager, Website Optimization at Vanta:

  • Develop and own an experimentation framework that allows for speed and scale of optimization

  • Define and execute a comprehensive website optimization strategy that aligns with our overall business objectives

  • Monitor KPIs and translate data insights into actionable recommendations to boost conversion rates and user engagement. Share insights and reporting with LT on a regular basis.

  • Act as the primary owner of the testing and live chat tools on the site

  • Evaluate new tools and explore ways to leverage AI to supplement optimization work

  • Collaborate cross-functionally with stakeholders, including product, PMM, sales, analytics and marketing ops to accomplish shared goals for Vanta

How to be successful in this role:

  • 7+ years of experience in website optimization, or a similar role

  • Proven experience managing website testing programs and driving UX improvements

  • Experience in incorporating mixed user engagement methods to drive overall improvements (e.g. live chat, exit-intent pop-ups, promo banners, etc.)  

  • Proficiency with website analytics tools (GA4, Adobe Analytics, etc.) and testing platforms (Webflow Optimize, Optimizely, VWO, etc.)

  • Strong understanding of UX/UI principles and ability to collaborate closely with designers and developers

  • Excellent verbal and written communication skills

  • Strong analytical mindset with the ability to translate complex data into actionable insights and leverage statistical best practices to make decisions on experiment results

  • Proactive, detail-oriented, and capable of managing multiple projects in a fast-paced environment with little to no oversight

What you can expect as a Vantan:

  • Industry-competitive compensation

  • 100% covered medical, dental, and vision benefits with dependents coverage

  • 16 weeks fully-paid parental Leave for all new parents

  • Health & wellness and remote workplace stipends

  • Family planning benefits through Carrot Fertility

  • 401(k) matching

  • Flexible work hours and location

  • Open PTO policy

  • 11 paid holidays in the US

  • Offices in SF, NYC, London, Dublin, and Sydney

To provide greater transparency to candidates, we share base pay ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar-stage growth companies. Final offer amounts are determined by multiple factors and may vary based on candidate location, skills, depth of work experience, and relevant licenses/credentials.

#LI-remote

At Vanta, we are committed to hiring diverse talent of different backgrounds and as such, it is important to us to provide an inclusive work environment for all. We do not discriminate on the basis of race, gender identity, age, religion, sexual orientation, veteran or disability status, or any other protected class. As an equal opportunity employer, we encourage and welcome people of all backgrounds to apply.

About Vanta

We started in 2018, in the wake of several high-profile data breaches. Online security was only becoming more important, but we knew firsthand how hard it could be for fast-growing companies to invest the time and manpower it takes to build a solid security foundation. Vanta was inspired by a vision to restore trust in internet businesses by enabling companies to improve and prove their security.From our early days automating security monitoring for compliance standards like SOC 2, HIPAA and ISO 27001 to creating the world's leading Trust Management Platform, our vision remains unchanged. 

Now more than ever, making security continuous—not just a point-in-time check— is essential. Thousands of companies rely on Vanta to build, maintain and demonstrate their trust— all in a way that's real-time and transparent.

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Average salary estimate

$135000 / YEARLY (est.)
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$120000K
$150000K

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What You Should Know About Senior Manager, Website Optimization, Vanta

At Vanta, we’re on a mission to secure the internet and protect consumer data, and we’re looking for a Senior Manager of Website Optimization to join our amazing team! In this role, you’ll be at the forefront of enhancing performance and user experience on Vanta.com. If you’re a strategic thinker with a knack for data-driven decisions, this is the perfect chance to make a substantial impact. You’ll develop an experimentation framework allowing us to optimize our website efficiently and effectively. Your insights and recommendations will drive business value by boosting conversion rates and fostering user engagement. Collaborating across various teams—including growth marketing, product marketing management, and design—you will ensure our website serves not just as a platform but as a powerful tool for brand storytelling and customer connection. With your extensive experience of 7+ years in website optimization and familiarity with user engagement methods, you will be instrumental in executing our optimization strategy. You’ll own the testing and live chat tools on our site and will always be on the lookout for innovative methods to enhance user experience. At Vanta, we believe in a flexible and inclusive work environment, providing competitive benefits and opportunities for growth. Join us, and let’s work together to redefine online security and make the internet a safer place for everyone!

Frequently Asked Questions (FAQs) for Senior Manager, Website Optimization Role at Vanta
What responsibilities does the Senior Manager, Website Optimization at Vanta hold?

As the Senior Manager, Website Optimization at Vanta, your key responsibilities include developing an experimentation framework to optimize website performance, defining a comprehensive optimization strategy aligned with business objectives, and monitoring KPIs. You will translate data insights into actionable recommendations and share these insights with leadership regularly. You’ll also be the main owner of testing tools on our website, collaborate with cross-functional teams, and evaluate new tools to further enhance website engagement, ensuring a seamless user experience.

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What experience is required for the Senior Manager, Website Optimization position at Vanta?

Vanta is looking for candidates with at least 7 years of experience in website optimization or a related field. Proven experience in managing website testing programs and driving UX improvements is essential. Familiarity with website analytics tools such as GA4 and Adobe Analytics, as well as testing platforms like Optimizely, is crucial. A strong understanding of UX/UI principles and the ability to communicate effectively with various teams are also important qualifications for the Senior Manager, Website Optimization role.

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How does the Senior Manager, Website Optimization contribute to Vanta’s overall mission?

The Senior Manager, Website Optimization plays a vital role in Vanta’s mission by enhancing Vanta.com, the primary platform for prospect engagement. This position is essential in driving traffic and generating leads through a well-optimized website. By improving user experience and supporting departmental goals, you will contribute significantly to the overall mission of securing the internet and protecting consumer data, while also building trust in online businesses.

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What opportunities for growth are available for the Senior Manager, Website Optimization at Vanta?

At Vanta, the Senior Manager, Website Optimization will have ample opportunities for professional growth. You will work closely with various departments, gaining insights into different aspects of the business while developing your own strategic and analytical skills. Vanta values its employees and provides a supportive environment that encourages learning, promoting personal development through continuous feedback and collaboration.

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What benefits does Vanta offer to its employees working as Senior Manager, Website Optimization?

Vanta offers a comprehensive benefits package for the Senior Manager, Website Optimization position, including industry-competitive compensation, fully-covered medical, dental, and vision benefits, and 16 weeks of paid parental leave. Employees can enjoy flexible work hours and locations, open PTO policies, as well as wellness and remote workplace stipends. Vanta is committed to supporting its employees’ health and well-being every step of the way.

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Common Interview Questions for Senior Manager, Website Optimization
Can you describe your experience with website optimization programs?

When answering this question, provide specific examples of previous website optimization programs you've managed, focusing on the strategies employed and resulting metrics achieved. Highlight any tools you utilized, such as GA4 or Optimizely, and discuss how these experiences have prepared you for the Senior Manager, Website Optimization role at Vanta.

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How do you measure the success of your website optimization efforts?

Be prepared to discuss the key performance indicators (KPIs) you track to evaluate website success, such as conversion rates, user engagement metrics, and bounce rates. Explain how you use data to derive insights and make decisions, showcasing your analytical mindset that aligns with the responsibilities of the Senior Manager position at Vanta.

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What strategies do you employ for A/B testing on websites?

Detail your approach to A/B testing, including how you formulate hypotheses, develop test variants, and analyze results. Emphasize the importance of statistically significant outcomes and the need to iterate based on learnings. This understanding should reflect your expertise which aligns with the Senior Manager, Website Optimization role at Vanta.

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How do you handle feedback from cross-functional teams?

Discuss your approach to feedback by emphasizing your collaborative skills and the importance of open communication in a team environment. Share instances where feedback has led to successful optimizations or enhancements, demonstrating your teamwork skills that are crucial for the Senior Manager, Website Optimization role at Vanta.

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Can you give an example of a time you improved user experience on a website?

Provide a specific instance where your work resulted in measurable improvements in user experience. Be detailed about the steps taken, the challenges encountered, and the outcomes achieved. This will showcase your practical insights, directly relevant to the role at Vanta.

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What role do analytics play in your decision-making process?

Explain how you incorporate analytics into your decision-making framework. Discuss specific tools or metrics you rely on and how they inform your strategies for website optimization. This demonstrates your analytical mindset, essential for the Senior Manager position at Vanta.

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How familiar are you with UX/UI principles, and how do you apply them?

Convey your understanding of UX/UI principles by referencing specific projects where you applied these principles effectively. Discuss how they guided your decisions in website design and optimization, showcasing your ability to collaborate with designers and developers in the Senior Manager, Website Optimization role at Vanta.

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What tools do you prefer for website optimization and analytics?

Mention the tools you are proficient with, such as GA4 or Adobe Analytics for analytics, and Webflow Optimize or Optimizely for A/B testing. Talk about how you use these tools to derive insights and drive website enhancements relevant to the role you’re applying for at Vanta.

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How do you manage multiple optimization projects simultaneously?

Share your methods for prioritizing work and managing time effectively in a fast-paced environment. Discuss any project management tools or strategies you use to ensure all optimization projects are completed on time and to a high standard, showcasing your proactive approach needed for the Senior Manager role at Vanta.

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Why do you want to work as a Senior Manager, Website Optimization at Vanta?

Express your passion for Vanta’s mission to secure the internet and its focus on user-driven solutions. Align your personal and professional goals with Vanta’s values, emphasizing how your skills and experience position you as an ideal candidate who can contribute to their ongoing success as a Senior Manager, Website Optimization.

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Vanta is the leading trust management platform that helps simplify & centralize security for organizations of all sizes.

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CULTURE VALUES
Inclusive & Diverse
Growth & Learning
Customer-Centric
Collaboration over Competition
BENEFITS & PERKS
Medical Insurance
Maternity Leave
Flex-Friendly
401K Matching
FUNDING
DEPARTMENTS
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Full-time, remote
DATE POSTED
March 5, 2025

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