Senior Manager, Demand Generation (EMEA/APAC)

As the Senior Manager, Demand Generation (EMEA/APAC) at Vasion, you'll be responsible for developing and executing comprehensive demand generation campaigns that are tailored to the unique needs of the German and French markets. This includes overseeing campaign planning, collaborating with sales and marketing teams, and managing the localization of all campaign materials. You'll also be tasked with monitoring campaign performance and utilizing insights to continuously improve our strategies.

To qualify for the Senior Manager, Demand Generation (EMEA/APAC) role at Vasion, candidates should possess a Bachelor’s Degree in Business, Marketing, or a related field along with 8-10 years of marketing experience. Moreover, a minimum of 3-5 years in campaign management or demand generation is essential, as well as fluency in both German and English. Proficiency in French is a plus, along with a strong ability to manage teams effectively.

Vasion values the well-being of its employees and fosters a flexible work environment that promotes a genuine work-life balance. As a Senior Manager, Demand Generation (EMEA/APAC), you can enjoy competitive annual PTO, additional bank holidays, your birthday off, plus other wellness benefits aimed at supporting your mental and financial health.

In your capacity as the Senior Manager, Demand Generation (EMEA/APAC) at Vasion, you will play a pivotal role in aligning with internal global teams and external agencies. Your expertise will facilitate the execution of personalized marketing efforts in the EMEA and APAC markets while ensuring every campaign supports Vasion's overarching goals and facilitates collaboration among diverse teams.

Vasion is seeking candidates who are proactive, organized, and possess the ability to juggle multiple tasks effectively while meeting tight deadlines. Strong communication skills, strategic and analytical thinking, and a focus on relationship building are also essential traits. As a key player in the company, a positive attitude and a commitment to our core values are equally important to contribute to the unique culture we foster.

To answer this question, explain the process you follow from understanding the target audience to designing a campaign strategy. Discuss the significance of aligning objectives with sales goals, identifying the right channels for outreach, and measuring campaign performance to iterate and improve on future efforts. It's important to highlight your experience in managing end-to-end campaigns.

Here, share a specific challenge you faced during a campaign and how you tackled it. Focus on your thought process, the strategic adjustments you implemented, and how it ultimately resulted in a successful outcome. This showcases your problem-solving skills and ability to think creatively under pressure.

Discuss the tools, such as CRM systems, marketing automation software, or analytics platforms you prefer, and the key performance indicators (KPIs) you track to gauge campaign success, like lead conversion rates or ROI. Make sure to highlight how this data-driven approach has helped refine your strategies.

Emphasize the importance of regular communication and collaboration between marketing and sales. Share examples of methods you have employed to create synergy, such as joint planning sessions, shared objectives, or feedback loops to ensure both teams work towards the same goals.

Demonstrate your understanding of cultural dynamics by discussing previous experiences managing diverse teams. Highlight the significance of fostering an inclusive environment where different perspectives are valued and how you promote collaboration regardless of cultural differences.

In your answer, touch on your process for adapting content to resonate with local audiences, like conducting market research, understanding cultural relevance, and verifying appropriate language usage. Mention your experience with localization tools or working with translation agencies.

Discuss the resources you rely on, such as trade publications, webinars, conferences, or professional networks. Highlight your commitment to continuous learning and adapting your strategies based on emerging trends in the marketing landscape.

Focus on qualities such as leadership, adaptability, strategic thinking, and team collaboration. Use your response to demonstrate how you embody these traits and how they have contributed to your success in previous roles.

Discuss your approach to managing urgency, such as prioritizing tasks, utilizing project management tools, delegating when necessary, and maintaining open communication with your team to ensure everyone is on the same page and meets deadlines efficiently.

Outline your strategy for launching a new product, including market analysis, defining the target audience, and collaborating with product marketing for messaging. Discuss the importance of creating buzz through targeted tactics such as social media engagement, influencer partnerships, and securing press coverage to maximize impact.