Let’s get started
By clicking ‘Next’, I agree to the Terms of Service
and Privacy Policy
Jobs / Job page
Integrated Marketing Manager (Life, Health & Travel) image - Rise Careers
Job details

Integrated Marketing Manager (Life, Health & Travel)

Company Description

We help the world see new possibilities and inspire change for better tomorrows. Our analytic solutions bridge content, data, and analytics to help business, people, and society become stronger, more resilient, and sustainable.

Job Description

About the Role

We’re looking for an ambitious and driven Integrated Marketing Manager ready to apply their expertise in marketing strategy and execution for a marketing team within a fast-paced publicly traded company. You’ll have a proven track record in developing and executing multi-channel B2B marketing campaigns by coordinating with key stakeholders across product, sales, and sales enablement to meet revenue goals. You’ll exhibit a deep understanding of markets and customers to lead go-to-market strategy for successful product launches.

The Integrated Marketing Manager will define a marketing strategy for the Life, Health and Travel business. You will apply your talent in communicating the value of our Life, Health and Travel solutions and enjoy collaborating and building relationships with colleagues and clients.

Responsibilities

  • Market & Competitive Intelligence – Leverage market trends, customer behaviors, competitor information to provide actionable insights that inform integrated positioning, messaging, and campaign strategies.
  • Customer Journey – In collaboration with cross-functional stakeholders, utilize proprietary and third-party research to refine target personas, buyer needs, and purchasing decision processes.
  • Marketing Strategy – Lead/ participate in defining the market opportunity for a business area through a comprehensive understanding of business goals, solution portfolios, roadmaps, and pricing models.
  • Campaign Development - Spearhead the planning and execution of high-impact marketing campaigns based on data insights, including oversight of messaging calendars, campaign budget management, and post-campaign performance evaluations.
  • Messaging & Positioning – With minimal guidance and demonstrating a solid understanding of the product/solution, draft marketing campaign briefs and messaging guides that capitalize on business opportunities to build strong marketing outcomes.
  • Sales Enablement – Collaborate closely with Sales and key marketing stakeholders to deliver compelling sales aids and consistent tradeshow experiences to create and advance sales pipeline opportunities.
  • Thought Leader – Understand the "big picture," taking initiative to deliver project assignments on time and budget while effectively navigating outside the formal span of responsibility.

Qualifications

Qualifications

  • BA in marketing, communications, or related field
  • 7+ years of integrated, product or channel marketing experience
  • Insurance industry experience highly desirable
  • Demonstrated success with developing marketing strategy and executing across cross-functionally across multiple marketing teams.
  • Proven track record of leveraging customer, market and competitive insight to inform marketing and product strategy decisions.
  • Successful track-record of collaborating with Product Management and Sales across multiple seniority levels to deliver on key business objectives.
  • Experience in taking a data-driven and results-oriented approach to decision-making, with a perspective on how to measure and evaluate activities to optimize performance.
  • Data-driven and results-oriented, with the ability to define and measure metrics to assess the impact of marketing efforts.
  • Ability to rapidly prioritize and react to changing business needs and external market dynamics.
  • Ability to successfully work in a hybrid environment with in-office expectations of two days a week.

Skills

    • Innovative and creative thinker: pioneer who embraces bold ideas
    • Adaptable: ability to interact and gain alignment with all levels of the organization including the Executive level
    • Team player: high EQ, low ego, resourceful, frugal; treats resources as their own
    • “Let’s go” attitude: optimist, contagious enthusiast, sees the upside
    • Accountability matters: drives for results as coach and team player; bias to outcomes
    • Exhibits aptitude: always learning and growing; constantly attempts new experiences
    • Flexible: works quickly and nimbly; able and willing to wear multiple hats without hesitation; resilient
    • Grit: passionate, self-directed, and motivated; demonstrates endurance

Additional Information

For over 50 years, Verisk has been the leading data analytics and technology partner to the global insurance industry by delivering value to our clients through expertise and scale. We empower communities and businesses to make better decisions on risk, faster.

At Verisk, you'll have the chance to use your voice and build a rewarding career that's as unique as you are, with work flexibility and the support, coaching, and training you need to succeed. 

For the eighth consecutive year, Verisk is proudly recognized as a Great Place to Work® for outstanding workplace culture in the US, fourth consecutive year in the UK, Spain, and India, and second consecutive year in Poland.  We value learning, caring and results and make inclusivity and diversity a top priority.  In addition to our Great Place to Work® Certification, we’ve been recognized by The Wall Street Journal as one of the Best-Managed Companies and by Forbes as a World’s Best Employer and Best Employer for Women, testaments to the value we place on workplace culture.

We’re 7,000 people strong.  We relentlessly and ethically pursue innovation. And we are looking for people like you to help us translate big data into big ideas. Join us and create an exceptional experience for yourself and a better tomorrow for future generations.

 

Verisk Businesses

Underwriting Solutions — provides underwriting and rating solutions for auto and property, general liability, and excess and surplus to assess and price risk with speed and precision

Claims Solutions — supports end-to-end claims handling with analytic and automation tools that streamline workflow, improve claims management, and support better customer experiences

Property Estimating Solutions — offers property estimation software and tools for professionals in estimating all phases of building and repair to make day-to-day workflows the most efficient

Extreme Event Solutions — provides risk modeling solutions to help individuals, businesses, and society become more resilient to extreme events.

Specialty Business Solutions — provides an integrated suite of software for full end-to-end management of insurance and reinsurance business, helping companies manage their businesses through efficiency, flexibility, and data governance

Marketing Solutions — delivers data and insights to improve the reach, timing, relevance, and compliance of every consumer engagement

Life Insurance Solutions – offers end-to-end, data insight-driven core capabilities for carriers, distribution, and direct customers across the entire policy lifecycle of life and annuities for both individual and group.

Verisk Maplecroft — provides intelligence on sustainability, resilience, and ESG, helping people, business, and societies become stronger

Verisk Analytics is an equal opportunity employer.

All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability. Verisk’s minimum hiring age is 18 except in countries with a higher age limit subject to applicable law.

https://www.verisk.com/company/careers/

Unsolicited resumes sent to Verisk, including unsolicited resumes sent to a Verisk business mailing address, fax machine or email address, or directly to Verisk employees, will be considered Verisk property. Verisk will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.

#LI-Hybrid

#LI-WR1

Average salary estimate

$87500 / YEARLY (est.)
min
max
$80000K
$95000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Integrated Marketing Manager (Life, Health & Travel), Verisk

At Verisk, we're on the lookout for an Integrated Marketing Manager, focusing on Life, Health & Travel, to come join our vibrant team in London. If you're passionate about crafting innovative marketing strategies and have a knack for executing dynamic multi-channel campaigns, this role could be your next adventure! You'll work closely with cross-functional teams, diving deep into market trends and customer insights to elevate our products and services. Your expertise will shine as you lead go-to-market strategies and create compelling messaging that resonates with diverse audiences. Collaborating with sales and marketing stakeholders, you'll help drive revenue and ensure our campaigns make a lasting impact. With a minimum of 7 years in integrated marketing under your belt, including experience in the insurance industry, you'll bring a wealth of knowledge and creativity to our fast-paced environment. At Verisk, we value accountability, learning, and teamwork, and as part of our team, you'll have the flexibility to thrive while making a significant difference in people's lives. Join us and be part of a leading data analytics and technology partner where you can turn insights into powerful marketing narratives that inspire change for better tomorrows.

Frequently Asked Questions (FAQs) for Integrated Marketing Manager (Life, Health & Travel) Role at Verisk
What responsibilities does the Integrated Marketing Manager at Verisk have?

As the Integrated Marketing Manager at Verisk, you'll be responsible for developing marketing strategies specific to the Life, Health, and Travel sectors. This includes conducting market research, leading campaign development, overseeing messaging and positioning, and collaborating with sales teams to create effective sales enablement tools. You'll leverage competitive intelligence and customer insights to inform your strategies, ensuring that the marketing campaigns you execute are both impactful and aligned with our business objectives.

Join Rise to see the full answer
What qualifications are required for the Integrated Marketing Manager position at Verisk?

To qualify for the Integrated Marketing Manager role at Verisk, candidates must have at least a BA in marketing or a related field, along with 7+ years of integrated marketing experience. Experience within the insurance industry is highly desirable. Successful candidates will demonstrate a strong track record of cross-functional collaboration, strategic marketing execution, and a data-driven approach to decision-making, which are all critical for this position.

Join Rise to see the full answer
How does the Integrated Marketing Manager at Verisk contribute to team goals?

The Integrated Marketing Manager at Verisk plays a pivotal role in aligning marketing strategies with business goals. By collaborating with product teams, sales, and other stakeholders, you will define target personas, refine the customer journey, and effectively drive product launches. Your contributions ensure that marketing efforts not only enhance brand visibility but also support the overall revenue targets of the Life, Health, and Travel division.

Join Rise to see the full answer
What type of work environment can Integrated Marketing Managers expect at Verisk?

At Verisk, Integrated Marketing Managers can expect a hybrid work environment, which includes in-office expectations of two days a week. This flexibility allows team members to work efficiently while also engaging with colleagues and stakeholders face-to-face. As a recognized Great Place to Work®, Verisk prioritizes employee well-being, fostering a culture that values flexibility, collaboration, and inclusivity.

Join Rise to see the full answer
What key skills are important for an Integrated Marketing Manager at Verisk?

Key skills for an Integrated Marketing Manager at Verisk include innovative thinking, adaptability, strong collaboration abilities, and a results-oriented mindset. You'll need to navigate complex market dynamics and quickly prioritize tasks to meet changing business needs. Communication skills are essential for drafting messaging guides and campaign briefs. A passion for learning and a commitment to driving impactful outcomes are also invaluable in this role.

Join Rise to see the full answer
Common Interview Questions for Integrated Marketing Manager (Life, Health & Travel)
Can you describe your experience with multi-channel marketing campaigns?

When answering this question, outline specific campaigns you’ve developed or managed. Highlight your role in conceptualizing, executing, and assessing these campaigns, emphasizing how they aligned with business goals. Be sure to share metrics that demonstrate the success of the campaigns, showcasing your data-driven approach.

Join Rise to see the full answer
How do you leverage market intelligence in your marketing strategies?

Discuss your method for gathering and analyzing market intelligence. Share examples of how you've applied insights from market trends and customer behaviors to shape marketing strategies and drive campaign effectiveness. Be specific about the tools or frameworks you use to compile and interpret data.

Join Rise to see the full answer
How do you ensure effective collaboration with sales and product teams?

Address the importance of communication and relationship-building. Share methods you've used to align marketing strategies with sales objectives, such as regular check-ins, collaborative platforms, and joint goal-setting initiatives. The key is to show that you understand sales dynamics and appreciate their contributions.

Join Rise to see the full answer
What metrics do you use to assess the success of your marketing campaigns?

Identify key performance indicators (KPIs) you prioritize, such as conversion rates, lead generation, and ROI. Explain how you set these metrics at the campaign's onset and assess their effectiveness through ongoing analytics. Your answer should convey your analytical skills and commitment to continuous improvement.

Join Rise to see the full answer
Tell us about a successful product launch you led.

Describe the product, your specific role, the strategies you implemented for the launch, and the results achieved. Highlight the teamwork involved, the challenges faced, and how you overcame those challenges. This answer should illustrate your leadership and project management skills effectively.

Join Rise to see the full answer
How do you keep up with industry trends and customer needs?

Talk about your methods for staying informed, such as subscribing to industry publications, attending networking events, and engaging with professional groups. Share an example of how you used this knowledge to adjust a marketing strategy or campaign to better align with current trends.

Join Rise to see the full answer
Describe your process for creating a marketing strategy.

Outline your approach to defining objectives, conducting market research, identifying target audiences, and crafting messaging that resonates. Emphasize your commitment to aligning this strategy with overall business goals while adapting it based on performance data and feedback.

Join Rise to see the full answer
What challenges have you faced in previous marketing roles and how did you overcome them?

Provide a specific example of a challenge, such as budget constraints or tight deadlines. Discuss the steps you took to overcome the issue, focusing on your problem-solving abilities, team collaboration, and your data-driven approach, showcasing your resilience and adaptability.

Join Rise to see the full answer
How would you approach refining a target persona?

Explain how you'd use both qualitative and quantitative research methods to gather insights. Discuss collaborating with cross-functional teams to integrate knowledge from various departments and applying this information to create a detailed and actionable persona that can guide marketing efforts.

Join Rise to see the full answer
What role does innovation play in your marketing approach?

Highlight your commitment to creativity and problem-solving in marketing. Share examples of innovative ideas you’ve implemented in past campaigns, emphasizing their impact on overall strategy. Your answer should demonstrate an openness to trying new things and embracing change.

Join Rise to see the full answer
Similar Jobs
Photo of the Rise User
Verisk Remote Hyderabad, Telangana, India
Posted 8 days ago
Photo of the Rise User
Posted 8 days ago
Photo of the Rise User
Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony
Take Risks
Collaboration over Competition
Growth & Learning
Transparent & Candid
Customer-Centric
Social Impact Driven
Rapid Growth
Passion for Exploration
Dare to be Different
Reward & Recognition
Friends Outside of Work
Medical Insurance
Dental Insurance
Vision Insurance
Mental Health Resources
Life insurance
Disability Insurance
Health Savings Account (HSA)
Flexible Spending Account (FSA)
Conferences Stipend
Bias Training
Employee Resource Groups
401K Matching
Paternity Leave
Maternity Leave
Some Meals Provided
Social Gatherings
Photo of the Rise User
Posted 5 days ago
Posted 5 days ago
Photo of the Rise User
NBCUniversal Remote 2350 NW 117 Place, Miami, Florida
Posted 9 days ago
Photo of the Rise User
Posted 2 days ago
Customer-Centric
Collaboration over Competition
Fast-Paced
Empathetic
Anrok Remote No location specified
Posted 11 days ago

To be the leading strategic data, analytics and technology partner to the global insurance industry by delivering value to our clients through knowledge, expertise and scale.

230 jobs
MATCH
Calculating your matching score...
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
December 18, 2024

Subscribe to Rise newsletter

Risa star 🔮 Hi, I'm Risa! Your AI
Career Copilot
Want to see a list of jobs tailored to
you, just ask me below!