Director, Integrated Marketing

As the Director, Integrated Marketing at Vestmark, you'll be responsible for leading the creation and execution of cohesive marketing strategies aimed at driving growth. Your duties will include developing marketing campaigns, working with sales and product teams, defining messaging and positioning, and analyzing market trends to refine strategies. You'll also oversee a talented marketing team and manage our marketing budget effectively.

Candidates for the Director, Integrated Marketing role at Vestmark should hold a bachelor's degree in marketing, business, or a related field, with an MBA preferred. You should have a minimum of 8 years of marketing experience, including 5 years in financial services or WealthTech/FinTech sectors. Proven expertise in integrated marketing campaigns, persuasive messaging, and team management is essential for success in this position.

The Director, Integrated Marketing is instrumental in driving Vestmark’s growth by creating and executing targeted marketing strategies. By developing high-impact campaigns and collaborating with sales and product management teams, you will directly influence demand generation and sales pipeline growth, making this position vital for the company’s success.

At Vestmark, you’ll find a collaborative and inclusive work environment. As Director, Integrated Marketing, you’ll lead a high-performing marketing team, providing guidance and mentorship. The culture encourages data-driven decision-making and cross-functional collaboration, allowing you to fully leverage the collective strengths of the team to deliver outstanding results.

Vestmark is committed to fostering professional growth for the Director, Integrated Marketing through continuous learning opportunities, mentorship, and exposure to key business areas. You’ll have the chance to refine your skills in a dynamic industry and lead innovative marketing initiatives, positioning you for further advancement within the company.

In answering this question, share specific examples of past campaigns you've led, highlighting your role in the strategy, execution, and results. Discuss the channels you used and how you measured success to showcase your strategic and analytical capabilities.

To respond effectively, explain your approach to understanding the company's objectives, stakeholder collaboration, and how you translate those into actionable marketing strategies that drive measurable outcomes. Provide past examples to substantiate your claims.

Here, it’s essential to outline your approach to allocating marketing budgets, ensuring ROI while balancing various campaign needs. Highlight specific instances where your budget oversight led to successful campaigns or where you had to pivot strategy based on financial performance.

Discuss the KPIs and metrics you monitor to evaluate marketing success. Provide examples of how you've analyzed data to inform future strategies, emphasizing your familiarity with tools and metrics used in B2B marketing sectors.

Express your strategies for keeping current with trends, such as following industry publications, attending relevant conferences, or networking with industry professionals. This demonstrates your commitment to continuous learning and adaptation in a rapidly evolving field.

Outline your leadership style and how you foster collaboration and high performance within your team. Mention specific techniques such as mentorship, regular feedback sessions, and celebrating team successes to illustrate your management approach.

When addressing this question, present specific cases where your messaging effectively resonated with target audiences. Analyze what made the messaging successful and any adjustments made based on feedback or performance metrics.

Share a structured anecdote that illustrates your problem-solving skills under pressure. Highlight how you organized your team, prioritized tasks, and achieved effective results, demonstrating your ability to thrive in fast-paced environments.

Speak to your experience in personalization and customization within marketing strategies targeting specific accounts. Discuss segmentation techniques and how you've tailored campaigns to meet the unique needs of enterprise-level clients.

In your response, express enthusiasm for Vestmark’s mission, values, and commitment to innovation in the WealthTech/FinTech space. Align your career goals with the company’s objectives to demonstrate genuine interest and a long-term vision.