Job details

Director, Integrated Marketing

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Vestmark is seeking a Director of Integrated Marketing to lead innovative marketing strategies that drive growth. The ideal candidate will have a strong background in financial services and B2B marketing.

Skills

Strategic marketing leadership
B2B marketing experience
Campaign development
Team management
Analytical skills
Budget management

Responsibilities

Develop and implement marketing strategies
Design and optimize multi-channel campaigns
Collaborate with sales and product teams
Define messaging and value propositions
Oversee and mentor marketing team
Analyze industry trends and customer data
Establish KPIs for marketing initiatives
Manage marketing budgets

Education

Bachelor's degree in marketing or business
MBA preferred

Benefits

Inclusive work environment
Diversity celebrations
Professional growth opportunities

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Average salary estimate

$135000 / YEARLY (est.)

min

max

$120000K

$150000K

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What You Should Know About Director, Integrated Marketing , Vestmark, Inc.

If you're ready to take the next step in your career, Vestmark is seeking a Director of Integrated Marketing to lead our marketing initiatives from our Wakefield, MA office, in a hybrid work environment! In this exciting position, you'll play a pivotal role in shaping and executing cohesive marketing strategies that drive our growth across the financial services and WealthTech/FinTech sectors. With your strategic vision and hands-on approach, you’ll orchestrate impactful marketing campaigns, ensuring that our messaging resonates with enterprise-level clients. You’ll work closely with cross-functional teams, including sales and client success, to craft tailored programs that directly address the challenges faced by financial institutions today. Additionally, you’ll have the opportunity to mentor and lead a high-performing marketing team, fostering a data-driven, result-oriented culture. Your experience in B2B marketing, specifically within complex financial services environments, will be invaluable as you refine our strategies and optimize performance across various channels. Join us at Vestmark, where your expertise will help us maintain a competitive edge in the marketplace. We value diversity and inclusivity and are committed to creating an environment where all employees can thrive. Don’t miss your chance to make a significant impact!

Frequently Asked Questions (FAQs) for Director, Integrated Marketing Role at Vestmark, Inc.

What are the key responsibilities of the Director, Integrated Marketing at Vestmark?

The Director, Integrated Marketing at Vestmark will oversee strategic marketing leadership, campaign development and execution, enterprise marketing collaboration, messaging and positioning, team management, market intelligence, effectiveness measurement, and budget oversight.