Senior Product Manager, On-demand Transit, Mobile Apps

As a Senior Product Manager at Via, you will oversee the development and implementation of products that cater to public transit needs. This includes leading the transition of our transit app platform to accommodate paratransit and school bus services, while focusing on building features for special population riders. Your role will involve creating user journeys, ensuring accessibility, and working closely with various departments to deliver an exceptional user experience.

To excel as a Senior Product Manager, On-demand Transit, Mobile Apps at Via, candidates must have 5-7 years of product management experience, preferably in mobile technologies. Strong analytical skills and a solid understanding of technical requirements are essential, along with a proven track record in managing the entire product lifecycle. A passion for public transit and apps is highly desirable, and an MBA may be beneficial.

At Via, inclusivity is at the heart of our product development process. As a Senior Product Manager, you'll actively design features with diverse user needs in mind, focusing on accessibility for special needs populations and creating user experiences that are intuitive and fulfilling. Our commitment to building products that meet the needs of all customers guides our work toward equitable transportation.

The compensation for the Senior Product Manager, On-demand Transit, Mobile Apps position at Via ranges from $150,000 to $200,000 based on experience. In addition to competitive salaries, we offer a comprehensive benefits package, which includes free medical plans, 401K matching, and opportunities for equity and variable pay, ensuring our employees are well taken care of.

In this role, the Senior Product Manager will play a crucial part in transforming public transportation by developing innovative mobile solutions that enhance rider experiences. By actively listening to customer feedback and analyzing market research, you'll be able to create features that not only address immediate rider needs but also help transit agencies achieve their operational goals, thus making transit better for everyone.

When answering this question, highlight specific projects where you managed mobile app features. Emphasize your role in the product lifecycle, from inception to launch, and discuss how you ensured that user needs were prioritized throughout the process for successful outcomes.

Explain your approach to gathering user feedback through surveys, analytics, and direct communication. Discuss how you analyze this feedback to identify trends and adjustments needed in product strategy, further enhancing user satisfaction and engagement.

Provide a specific example of a project that faced significant hurdles, detailing your strategic approach to overcoming these challenges, whether through innovative problem-solving, cross-department collaboration, or leveraging market insights to pivot the direction of the project.

Discuss the importance of accessibility standards and how you integrate them into product design. Share specific practices, such as user testing with diverse groups and collaborating with accessibility experts, to ensure that your products are usable for everyone.

Detail your criteria for prioritization, such as assessing user impact, alignment with company goals, and technical feasibility. Explain how you communicate these priorities to stakeholders to build consensus and keep projects moving efficiently.

Choose a specific project where you identified user pain points through data and user research, and describe the changes made to enhance their experience. Highlight the outcomes achieved after implementing those improvements, such as increased user satisfaction or engagement.

Illustrate your strategies for keeping teams aligned and informed, such as regular stand-ups, maintaining open communication channels, and using project management tools to ensure everyone is on the same page and deadlines are met.

Discuss the key performance indicators (KPIs) you track, such as user engagement, retention rates, and customer satisfaction scores. Share how you use these metrics to inform future development and strategies to enhance product offerings.

Explain your methods for staying informed, such as reading industry publications, attending conferences, or participating in professional networks. Emphasize your commitment to continuous learning, which enables you to incorporate innovative ideas into your product management practice.

Share your passion for public transit and the positive societal impact of Via's work. Discuss what excites you about the company culture, the opportunity to work on meaningful projects, and your alignment with Via's values in promoting equitable transportation solutions.