Creative Strategist

As a Creative Strategist at Vidsy, your main responsibilities will include developing insight-driven strategies tailored to our diverse enterprise clients, identifying audience behaviors, trends, and platform best practices, and crafting creative opportunities that align with client objectives. You'll also collaborate with the Creative team to inspire top-notch creativity and support the production process.

To be considered for the Creative Strategist position at Vidsy, you should have at least 3 years of experience in a related role, such as strategy, creative, or planning. A deep interest in the social and content space, paired with strong organizational skills and excellent communication abilities, will set you up for success in this dynamic role.

Vidsy is committed to the well-being of our team members, offering an extensive range of benefits including private healthcare, a 401k plan, and a growing well-being offering. Additionally, we provide enhanced parental leave policies and a vacation package that includes 25 days plus Federal Days, fostering a healthy work-life balance.

At Vidsy, we embrace a 'virtual-first' hybrid approach, allowing you to work primarily remotely while arranging occasional in-office sessions for collaboration and client meetings. This flexible structure reflects our commitment to adaptability and the diverse work preferences of our team members.

Vidsy believes in the strength of diverse perspectives, and we are actively working towards creating an inclusive environment within our Creative Strategy team. Our commitment to diversity is reflected in our hiring processes and company policies, ensuring that every team member feels valued and able to contribute their unique insights.

When approaching the development of creative strategies, it's crucial to begin with in-depth research and analysis of the client's objectives. I start by identifying relevant trends, audience insights, and competitive landscapes. Engaging with the client to understand their vision helps me tailor strategies that not only meet their goals but also resonate with their target audience.

Staying current with trends in social media requires a proactive approach. I regularly engage with industry publications, attend webinars, and participate in professional groups. Monitoring analytics from different platforms also helps me understand audience behavior and spot emerging trends that can be leveraged for our clients.

Certainly! One successful campaign I led involved a multi-channel strategy for a tech client. I analyzed their target demographics and identified key influencers on social media. By collaborating with our creative team, we developed engaging content that highlighted the product's unique features, generating a 30% increase in user engagement within the campaign's duration.

To effectively prioritize multiple clients and deadlines, I start with careful planning and organization. I utilize project management tools to map out timelines and milestones, ensuring I allocate sufficient time for each project. Regular communication with clients and team members also helps align expectations and adjust priorities as needed.

Collaboration is fundamental to my role as a Creative Strategist. I believe that tapping into diverse skills and perspectives creates stronger outcomes. Whether collaborating with creative leads to inspire innovative ideas or partnering with Account Managers for client insights, effective teamwork enhances the overall strategy and execution.

Measuring the success of a creative strategy involves analyzing key performance indicators (KPIs) relevant to the client's objectives. I typically track metrics such as engagement rates, conversion rates, and feedback from the target audience. By assessing these factors, I can make informed recommendations for future strategies.

I often use a combination of analytics tools, brainstorming software, and project management platforms. Tools like Google Analytics, social media insights, and survey data help me gather information to inform my strategies, while platforms like Trello or Asana assist in managing projects and keeping tasks organized.

During a recent project, we faced unexpected delays due to client feedback. To overcome this, I initiated open communication with the client, clarifying their concerns and timelines. By actively involving them in the revision process and demonstrating flexibility, we turned the situation around and ultimately delivered a successful campaign that exceeded their expectations.

To inspire creativity within my team, I encourage brainstorming sessions where all ideas are welcomed without judgment. I also promote a culture of experimentation, allowing team members to explore unconventional approaches. Presenting case studies of successful campaigns can spark inspiration and motivate the team to think outside the box.

I am drawn to Vidsy because of its commitment to empowering creators and brands in innovative ways. The opportunity to collaborate with a diverse and talented team resonates with me. I believe my passion for creative strategy aligns perfectly with Vidsy's mission to democratize creativity, and I'm excited to contribute to that vision.