Job details

Digital Marketing Manager (FTC)

We’re looking for a digital marketing expert to optimise our acquisitions for Virgin Red. As our Digital Marketing Manager, you'll crunch the numbers, optimise campaigns, drive MarTech ROI and supercharge our growth while working with brilliant minds across the Virgin family. You’ll use your digital expertise and data-driven mindset to help us revolutionise how we reward our members.

Our Virgin Family

Join the Virgin Group – a diverse collective driving change, enhancing customer experience, and having a blast. We're daring, disrupting industries from finance to space, united as part of the Virgin Family.

Virgin Red rewards customers who live the Virgin lifestyle. Earn Virgin Points across our vast partner network, unlocking everyday rewards and exclusive experiences. As the Virgin network hub, we foster deeper customer understanding, opening doors for partners. Bold, distinctive, customer-centric – that's Virgin Red.

Tell me more

You’ll own end-to-end marketing analytics, leading reporting and optimization across GA4, Branch and HotJar while managing UTM tracking
Drive SEO/ASO strategy for Virgin Red and Virgin Train Ticketing, optimizing search visibility and member acquisition
Manage CMS platform content, offer and reward pages, campaign landing pages and on-site optimisations, acting as a key stakeholder and intermidiary with the Content, UX and Product teams
Conduct test & learn initiatives across all digital channels to maximize member acquisition and engagement
Own the Virgin Red Referral Program strategy and MentionMe relationship
Own the Virgin Red MarTech requirements
Maintain dashboards and measurement frameworks, serving as the go-to analytics expert while monitoring industry trends

What you’ll need

Solid digital marketing experience (agency or client-side)
Expert in SEO strategy, digital analytics (GA4, Brand), and advertising analysis (PPC, Programmatic, Social)
Experience managing and driving ROI from MarTech tools and platforms (including Branch, MentionMe and AB testing & experimentation tools)
Advanced data visualization skills using Tableau, Google Data Studio, and Excel
Strong commercial mindset with a proven track record of turning insights into customer-centric solutions
Self-motivated team player with excellent stakeholder management and presentation skills
Passionate about digital trends and consumer behaviour, with the ability to spot opportunities before they emerge

The extra details

Role type: 9 month Paternity Cover Contract
Location: London hub 1-2 days per week & your home space
Salary: £55,000-62,000 pro-rata - We're shaking up the old way of doing things by putting our salaries out there for everyone to see - no smoke and mirrors, just honest numbers.
Working hours: Full time - We embrace flexible working. Let us know what hours empower you to be at your best both professionally and personally, we’ll try to find a perfect match for you and us.
Benefits: Buckle up for an adventure with Virgin! Our benefits package isn't just a list - it's your ticket to an extraordinary career and life. Imagine unlimited leave for your globe-trotting dreams, a "Screw it, let's do it pot" to enjoy being you, and a learning budget to fuel your curiosity. We've got your back with top-notch health care, family support that goes the extra mile, and a pension plan to keep your future bright. From electric vehicles to flexible volunteering, we're not just offering a job - we're inviting you to join a community that celebrates your whole self.
Closing date: Sunday 19th January
Interview dates: 24th January 1st Interviews (virtual). 28th & 29th January 2nd Interviews (in London)

Some of the attributes that define a Virgin person just can’t be quantified in words. We pride ourselves on welcoming people from all walks of life, with all sorts of skill sets. Most recently, we successfully campaigned to add ‘Dyslexic Thinking’ as a skill on LinkedIn. Any uniqueness is a strength and will be considered an asset to our workforce. If there is something you would like us to consider, to tailor the hiring process to the way you work best, please don’t hesitate to let us know.

Ready to turn your career into the ultimate adventure? Virgin's got the map, the compass, and the crew. Your great adventure awaits!

Average salary estimate

$58500 / YEARLY (est.)

min

max

$55000K

$62000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Digital Marketing Manager (FTC), Virgin

At Virgin Red, we’re on the hunt for a savvy Digital Marketing Manager (FTC) who thrives on optimization and innovation. This role places you at the helm of our digital marketing strategies, enabling us to refine our acquisition processes and enhance the overall customer experience. You’ll collaborate with a team of bright minds from across the Virgin family, using your impressive analytical skills to drive MarTech ROI and contribute to our growth agenda. Your expertise in digital marketing will allow you to take charge of end-to-end analytics, manage reporting and optimization tools like GA4, Branch, and HotJar while you work towards maximizing member engagement. If you have a passion for SEO and ASO strategy, you’ll be integral in boosting our search visibility and ensuring our offers resonate with the customers across the Virgin Red and Virgin Train Ticketing platforms. This is more than just managing campaigns; it’s about transforming data into actionable insights to elevate customer-centric solutions. With a salary between £55,000-62,000 pro-rata and the flexibility to work from home, we pride ourselves on fostering an inclusive culture where every unique skill is celebrated. Join us for this unparalleled journey and make your mark in a role that encourages creativity and growth while not being confined to traditional 9-5 boundaries. Here's your chance to revolutionize how we reward the Virgin lifestyle and drive change in an industry that thrives on innovation. Ready to embark on your next adventure? Let’s talk!

Frequently Asked Questions (FAQs) for Digital Marketing Manager (FTC) Role at Virgin

What are the main responsibilities of the Digital Marketing Manager at Virgin Red?

The Digital Marketing Manager at Virgin Red is responsible for optimizing digital marketing campaigns, managing analytics tools like GA4 and HotJar, and driving SEO/ASO strategies. This role also entails owning the Virgin Red Referral Program and fostering collaboration with the Content, UX, and Product teams to manage our CMS platform effectively, ensuring our campaigns resonate with our members.