Branding and Social Media Marketing Manager North America

The Branding and Social Media Marketing Manager at Horizons will take on a variety of key responsibilities aimed at enhancing the company’s brand presence. This includes developing and executing marketing strategies, conducting market research to drive insights, creating and overseeing multi-channel campaigns, and managing all brand content to resonate with target audiences. Collaborating with sales and product teams will also be essential to align marketing strategies with business objectives.

To qualify for the Branding and Social Media Marketing Manager role at Horizons, candidates should possess a bachelor’s degree in marketing, communications, or a related field, along with over 5 years of experience in B2B marketing, especially in the HRTech or fast-paced tech industries. Strong communication skills, analytical ability, and experience with digital marketing strategies are also essential for success in this role.

As the Branding and Social Media Marketing Manager at Horizons, you will lead various marketing initiatives including rapid multi-channel campaigns that encompass digital, social media, email marketing, public relations, and content marketing. You’ll also oversee impactful content creation—like blog posts and videos—and utilize your expertise to generate awareness and enhance engagement with our target audiences.

Horizons is committed to supporting professional growth for the Branding and Social Media Marketing Manager through opportunities for development and advancement. As we grow rapidly, there will be ample chances to further develop your skills, collaborate across teams, and take on new responsibilities that enhance both personal and professional growth within the company.

At Horizons, we pride ourselves on a workplace culture that fosters creativity, collaboration, and inclusivity. As a Branding and Social Media Marketing Manager, you can expect to work in a supportive environment that encourages innovation and embraces diverse perspectives. Our remote-first approach allows for flexibility while maintaining strong team connections—ensuring every member thrives and contributes effectively.

To develop an effective branding strategy for Horizons in North America, I would start by conducting thorough market research to identify target demographics, preferences, and emerging trends. This would involve analyzing competitor branding strategies and aligning our messaging with our unique values. Next, I would create a multi-channel marketing plan ensuring consistent branding across digital platforms and emphasize engaging content that resonates with the audience.

In a previous role, I devised a content marketing strategy that involved creating shareable social media campaigns and engaging blog posts. By leveraging audience insights and analytics, we tailored our messaging for each platform, resulting in a 40% increase in brand engagement within three months. This taught me the importance of data-driven decisions and adaptability in marketing.

For social media marketing, I rely heavily on tools such as Hootsuite for scheduling and monitoring posts, Google Analytics for tracking engagement metrics, and Canva for creating visually appealing graphics. These tools streamline my workflow and improve the overall effectiveness of campaigns, allowing for real-time adjustments and improved audience targeting.

To stay updated on digital marketing trends, I subscribe to industry newsletters, participate in webinars, and follow thought leaders on platforms like LinkedIn and Twitter. I also engage in online communities and forums, where I can exchange ideas and insights with fellow marketers, ensuring I remain informed about the latest strategies and technologies.

I believe in transparent communication and collaboration when managing cross-functional teams. I like to set common goals and ensure that everyone understands how their contributions fit into the bigger picture. Regular check-ins and inclusive brainstorming sessions help cultivate a team-oriented atmosphere that encourages creative solutions and enhances project outcomes.

To measure the success of a marketing campaign, I assess a combination of key performance indicators (KPIs) such as engagement rates, conversion rates, website traffic, and return on investment (ROI). By comparing these metrics against predefined objectives, I can determine if the campaign met its goals and identify areas for further optimization.

When facing negative feedback on social media, I prioritize addressing the concern promptly and professionally. I focus on turning the conversation into a positive experience by acknowledging the issue, offering solutions, and inviting the individual to discuss offline if necessary. This approach often diffuses tension and can enhance brand loyalty while showcasing our commitment to customer satisfaction.

SEO is a critical component of my marketing strategies, as it enhances our visibility across search engines and drives organic traffic to our content. By conducting keyword research and optimizing aspects of our digital content, I ensure we attract our targeted audience efficiently. SEO isn't just an initial phase; I view it as a continuous effort that evolves with changing algorithms and audience behavior.

To ensure consistency in our brand voice, I would develop brand guidelines that include tone, messaging, and visual elements across all channels. Regular training sessions would help the team understand these guidelines better. I’d also implement a review process for content to maintain cohesion and clarity in how we communicate with our audience.

Among the biggest challenges in social media marketing today is navigating the saturation of content across platforms. With so many brands vying for attention, standing out requires authenticity and innovative strategies. Additionally, algorithm changes can affect visibility, making it essential to stay adaptable and continually analyze performance to refine approaches for engagement.