Nordic Paid Media Consultant

As a Nordic Paid Media Consultant at Adapt, your primary responsibilities include advising on best practices in Paid Search and Paid Social across the Nordic markets, providing insights and recommendations to the Paid Media team, defining optimization strategies for clients, and optimizing paid media campaigns to align with client goals. Additionally, you will have the opportunity to build campaigns across multiple platforms and collaborate closely with the broader Paid Media team.

The qualifications for the Nordic Paid Media Consultant position at Adapt include ideally having 2-3 years of experience utilizing Google Ads, Meta, and Pinterest Ads, along with a proven track record in planning, implementing, and optimizing paid media campaigns. Strong written and verbal communication skills, relevant certifications across major media buying platforms, and proficiency in Microsoft Excel are also desired. A native level of at least one Nordic Language and a deep understanding of Nordic culture are essential for this role.

At Adapt, we prioritize work-life balance, particularly in freelance roles like the Nordic Paid Media Consultant position. With approximately 10-15 hours of work per week, you have the flexibility to manage your schedule while still making valuable contributions to our Paid Media team. Our remote-first structure supports this balance and allows you to work from anywhere.

As a Nordic Paid Media Consultant at Adapt, you will primarily work with Google Ads, Meta Ads, and Pinterest Ads. Your role will involve building and optimizing campaigns across these platforms, tailoring strategies to meet the unique goals of our clients within the Nordic markets.

At Adapt, growth is a core part of our culture. As a Nordic Paid Media Consultant, you will have access to various career development opportunities, training resources, and the chance to work with a diverse client base ranging from startups to large enterprises. You will also be encouraged to share your knowledge and help train junior team members, further fostering your professional growth.

When discussing your experience with Google Ads, highlight specific campaigns you've managed, the challenges you faced, and the strategies you implemented to achieve results. Emphasize your familiarity with keyword research, ad copy creation, and conversion tracking to showcase your expertise.

To optimize paid social campaigns for various Nordic markets, it's crucial to understand the cultural differences and preferences in each country. Discuss how you conduct market research, tailor ad content accordingly, and utilize A/B testing to identify what resonates best with the target audience.

When defining optimization strategies, focus on data analysis. Mention how you monitor campaign performance metrics, gather insights, and adjust bids and targeting based on the findings. Your ability to adapt strategies in real-time can set you apart in an interview.

In your answer, provide an overview of a specific campaign, including the goals, how you tailored your strategy, the results achieved, and the lessons learned. Focus on quantifiable outcomes to demonstrate the impact of your efforts.

Discuss the tools and software you use for tracking campaign performance, such as Google Analytics and platform-specific dashboards. Highlight how you analyze this data to inform decisions and drive campaign adjustments.

Express your commitment to continuous learning by mentioning sources like webinars, industry publications, and networking events. Discuss how staying informed allows you to implement current best practices in your work.

When answering this question, explain your approach to prioritization, such as using project management tools, setting clear deadlines, and communicating with clients to align expectations. Share specific techniques you find effective.

Highlight the importance of creativity in crafting compelling ad copy and designing visually engaging ads. Share examples of how innovative ideas led to increased engagement and conversions in past campaigns.

Use the STAR method (Situation, Task, Action, Result) to outline a challenging scenario clearly. Discuss what the issue was, how you addressed it, and what the final outcomes were, demonstrating your problem-solving skills.

Describe your collaborative approach, emphasizing open communication, the importance of feedback, and regular updates. Highlight your commitment to client relationships and teamwork to achieve optimal results.